We’re rebuilding our ecommerce site which features around 500 products. Most of the products are very similar with multiple colourings/ sizes or similar styles so it’s really hard to create a unique keyword/ phrase for every product.
After looking at competitors websites and what ranks on google, it seems that only the main category pages rank well.
So, I guess what I’m asking is, is it worth put lots of time and endeavour into SEOing every single product page or do I only do the basics on them and truly concentrate on the categories?
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