My commercial homepage is currently top 5 in SERP( main keyword 5K monthly search ). According to SC i have CTR of 1,1% right now and this is INSANELY low. What are the best practises of increasing CTR and CRO?
Also, can Google show aggregateRating markup for the home page?
Also, where can I find out more about CRO and User intent to learn the ways, so to say?
EDIT: I entail very good practices without attachment to the niche
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