Month: January 2024

The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.

The post Microsoft unveils new workflow and analysis tools for Customer Insights appeared first on MarTech.

Here’s how marketers will improve email strategies this year to deliver value and help manage the changing privacy landscape.

The post 2024 Predictions: Email captures marketers’ attention appeared first on MarTech.

Incorporate a data strategy that will give you a complete view of your customers.

The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech.

In addition to martech releases, here are some of the weirdest AI-powered products from this week’s Consumer Electronics Show.

The post AI-powered martech releases and news: Jan. 11 appeared first on MarTech.

The goal of the deal announced Wednesday appears to be a single entity that can provide first-party data at scale.

The post Informa Tech/TechTarget merger would create a B2B data giant appeared first on MarTech.