Category: Digital Advertising

From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works.

The post How to make CTV ads that stick appeared first on MarTech.

More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway.

The post The latest trend in martech M&A: Agencies buying data collaboration firms appeared first on MarTech.

Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?

The post How tariffs impact retail sales and ad spending, and why 2025 might be different appeared first on MarTech.

IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.

The post AI adoption accelerating, but many fall behind: IAB report appeared first on MarTech.

Ads could come to Google’s conversational search experience, but some advertisers are skeptical about performance.

The post Google is exploring ads in new AI Mode appeared first on MarTech.

Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.

The post 94% of advertisers concerned tariffs will lead to cut in ad spending: IAB appeared first on MarTech.

CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back.

The post 7 barriers advertisers need to overcome to grow CTV appeared first on MarTech.

These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025

The post 5 underrated tools to boost your B2B PPC performance appeared first on MarTech.

If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.

The post 3 reasons your paid social ads aren’t converting (and how to fix them) appeared first on MarTech.

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences.

The post Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration appeared first on MarTech.

Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection.

The post How to tackle ad fraud in 2025 appeared first on MarTech.

If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for sure.

The post Did Meta just launch a CDP with Signals Gateway? appeared first on MarTech.