Month: January 2024

Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.

The post Salesforce experts share tips for ensuring a smooth implementation appeared first on MarTech.

While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities.

The post AI-powered features to look for in customer data platforms appeared first on MarTech.

Boost marketing collaboration and efficiency with streamlined communication, smart governance, work automation and more.

The post 5 secrets of streamlining marketing workflows appeared first on MarTech.

Learn cutting-edge strategies to help you level up your marketing game this year.

The post Webinar: AI-forward marketing in 2024 appeared first on MarTech.

Marketers say Google ad reps don’t seem to know much about services, can’t get routine problems corrected and use scare tactics to sell.

The post Marketers fume as Google Ads’ customer service hits ‘all-time low’ appeared first on MarTech.