Month: August 2024

In a rapidly changing social environment, businesses must utilize the appropriate tools to stay competitive and expand. An effectively designed artificial intelligence (AI) marketing approach enables you to anticipate trends, react promptly to changes, and deliver measurable outcomes for sustained success. According to the 2023 State of Social Media report, 98% of business executives believe that organizations need to leverage the capabilities of AI and machine learning (ML) to achieve sustainable growth.

With AI marketing, brands can rapidly analyze millions of social discussions to uncover valuable brand insights. Leveraging these insights allows you to optimize marketing expenditure and allocate resources effectively, drive product research, and enhance customer satisfaction. Additionally, teams can refine workflows and automate repetitive tasks, freeing up time for more innovative or strategic initiatives.

Continue reading to gain insights into AI marketing strategies and how to establish an effective partnership between AI and your team.

What constitutes an AI marketing strategy?

An AI marketing strategy is a structured plan that employs AI in business to enhance marketing efforts and achieve superior outcomes. AI tools facilitate marketers in gaining deeper insights into customer behavior, crafting compelling content that resonates with their audience, and optimizing marketing campaigns in real time. This leads to better brand engagement and customer interaction, ultimately resulting in a larger market share and increased revenue.

Here are several domains where AI is currently assisting social and digital marketers.

• Data analysis: AI tools efficiently process millions of data points sourced from social media, customer forums, social listening insights, and CRM platforms like Salesforce to uncover patterns and trends. This empowers brands to better understand their customers, enabling the development of more effective marketing strategies that accurately target audiences for enhanced personalization.
• Research: Leveraging AI in market research offers profound insights into buyer personas. AI analyzes customer needs, challenges, and pain points across different segments. You can also monitor competitors in critical aspects like pricing or brand engagement to strengthen your brand and marketing strategy.
• Content creation: The Sprout Social Index ™ indicates that content creation remains the most labor-intensive part of managing social media.

Tools like Sprout’s Suggestions by AI expedite this process, aiding in the generation of fresh ideas and enhancing post captions. Thus, marketers can create engaging captions in mere seconds, allowing more time to focus on campaign strategies.

Additionally, marketers can leverage targeted AI prompts to create various types of content, such as blog posts, social media updates, and email campaigns tailored to the preferences and behaviors of different audience segments.

• Customer experience: AI-driven customer experience analysis allows marketers to gain insights from customer feedback and engagement data. This information can be utilized to refine brand aspects, including customer service, and to enhance strategies that promote customer loyalty and satisfaction.
• Automation and chatbots: AI automation minimizes time spent on monotonous tasks such as drafting content, summarizing lengthy messages, and automating email campaigns. Similarly, chatbot solutions offer immediate customer support and can even guide users through purchase processes.

Marketers can also enhance content delivery by automatically identifying optimal posting times, as exemplified by Sprout’s ViralPost ™ technology, resulting in improved engagement and a higher ROI on social media initiatives.

• Social media: AI tools assess social listening data to identify trending topics and consumer sentiment in your mentions and related content in your sector. For instance, Sprout’s Social Listening tool processes approximately 600 million social messages daily.

What is an AI social media strategy?

An AI social media strategy is a marketing framework that employs AI tools to extract insights from social listening data, enhancing brand engagement and optimizing social media operations. Techniques such as natural language processing and sentiment analysis are utilized to scrutinize social discussions and user interactions. This enables social marketers to generate and refine social content while prioritizing customer care.

This comprehensive strategy aids in augmenting social media traffic, improving campaign performance, and increasing share of voice.

Ethical considerations in using AI for marketing strategies

While AI can significantly enhance your marketing initiatives, it necessitates that brands contemplate the ethical ramifications of AI usage. This encompasses aspects such as data privacy and compliance with AI guidelines, such as the EU AI Intelligence Act or SB 942 in California, which mandates water-marking of AI-generated content.

Businesses must maintain transparency regarding their AI utilization and ensure the proper collection and handling of customer data with robust data security practices. It’s crucial for them to assume accountability for AI’s impact on marketing strategies and business decisions. Furthermore, they must avoid leveraging AI to sway consumer behavior in negative ways. Establishing an AI use policy across the organization is vital to tackle these issues.

Companies should also keep abreast of AI regulations and guidelines to uphold brand integrity and ensure responsible and fair AI usage.

Steps to develop an AI marketing and social media strategy

Here’s a systematic approach to create an adaptable AI-driven social media marketing strategy that enhances efficiency over time.

1. Establish your goals and objectives

Clarify what you aim to achieve with your AI social media strategy to formulate concrete goals and objectives. For instance, are you aiming to raise brand visibility and enhance engagement? Or is your focus on improving ad expenditure?

Having clearly defined social media goals will assist you in determining where AI can most effectively enhance your marketing and social media initiatives to yield optimal results.

2. Perform a social media audit

With your goals established, you must conduct a social media audit. This process will provide insights into what is functioning well within your existing social media framework and pinpoint areas requiring enhancement. Such understanding will allow you to optimize social media strategies for more targeted and efficient campaigns.

A practical method is to align the audit with your objectives. For example, if your aim is to elevate social media performance, clarify the rationale behind this evaluation. This approach will help you identify where AI can provide the most significant value.

Whether it’s refining content messaging, optimizing ad targeting, or automating post scheduling, a social media audit will delineate how and where AI technologies can yield substantial benefits.

3. Review current technology stack and integrations

Assess your existing marketing tech stack to identify technology gaps and procedural inefficiencies. This evaluation will also determine if your current setup can support the scalability of AI tools, which is crucial for managing increasing data volumes and expanding AI applications as your marketing needs develop.

A tech stack assessment will enable you to discover redundant functionalities or inefficient applications, allowing for cost management by consolidating tools to utilize the most effective solutions for your organization.

Furthermore, since data-driven insights are critical to an AI marketing strategy, evaluating your technology stack ensures that your data is collected, stored, and processed securely.

4. Identify the optimal AI marketing tools that align with your goals

Investigate various AI marketing tools to identify those that align with your marketing objectives and are compatible with your current infrastructure. For example, do you require a standalone social media management tool? Or one that also integrates with your CRM systems, such as Sprout’s Salesforce integration?

Consider both off-the-shelf and custom-built solutions, but ensure they comply with data security standards and regulatory requirements. They should also be scalable and capable of regular updates with minimal disruption.

It’s vital to account for usability and the availability of reliable customer support, particularly since some team members may not possess the same level of proficiency in utilizing new software.

5. Establish data management protocols for AI

Implementing effective data management for AI is crucial for optimizing the performance of your AI tools. Develop a comprehensive strategy for gathering, processing, and analyzing data to ensure that your social media listening insights are accurate and readily accessible. This proactive approach to data management will facilitate the seamless integration of AI tools with your existing systems.

Establishing clear data governance policies is vital for effective data management. Therefore, it’s essential to ensure compliance with privacy laws to safeguard customer data and foster trust.

6. Initiate a pilot testing program

Now that you’ve set the foundation, it’s time to put your AI marketing strategy to the test through a pilot project. Begin with a small scope by selecting a straightforward campaign—one that is easily monitored for performance evaluation, such as social posts or specific ads.

Identify the key metrics you wish to track and allow the test to run for a reasonable duration, such as a month, to gather reliable insights. Modify the ad copy as necessary or create additional social posts if desired, and document the changes made. Upon concluding the testing phase, compare the performance of the AI-assisted content against those crafted manually.

If you observe a modest improvement in engagement, you can leverage AI for faster content creation, allowing your team to refocus on other priorities. Apply the insights gained from this experience to your next initiative, and you’ll become increasingly adept with the tools and strategies necessary for optimal outcomes.

7. Implement a company-wide rollout

Gradually begin disseminating the program organization-wide. Introduce the selected AI tools for your marketing campaigns and the processes you’ve established, ensuring that appropriate training and documentation are available for easy reference.

Ensure your training materials include contact points for various issues to prevent your support and marketing teams from becoming overwhelmed.

8. Continuously monitor and assess AI performance

Constantly track the key performance indicators (KPIs) associated with AI-powered marketing campaigns and social media activities. Utilize AI insights to discern what’s effective and what’s not, adjusting your approach as necessary.

These performance metrics enable you to enhance targeting, helping you better identify and connect with the right audiences using personalized content. Ongoing assessments will also reveal areas where AI tools can boost efficiency, such as automating routine tasks or improving customer interactions.

This continuous feedback mechanism allows for swift adaptation to evolving trends and informed decision-making based on data. Subsequently, this enhances the efficacy of your AI initiatives. Regular oversight will also guarantee that your AI tools operate within ethical frameworks and compliance regulations, preserving data integrity and fostering customer trust.

9. Scale and refine AI strategies

Begin utilizing AI to scale and enhance your existing processes and strategies. For instance, you can use AI to automate repetitive duties like content scheduling, social media posting, and data analysis. Alternatively, you can employ AI-driven personalized email campaigns to increase engagement based on insights from your social media advertising tests. Leverage AI to conduct A/B testing, allowing your AI tools to quickly identify the more successful iterations of a campaign and adjust accordingly.

Utilize brand insights from AI-driven sentiment analysis alongside social listening data to gauge customer opinions, competitive landscape, and market trends. This information will help you make informed decisions. Expand your AI marketing strategy to encompass social customer service and enhance your customer support using tools like Case Management. These tools can categorize and prioritize customer inquiries based on sentiment, enabling care teams to focus on high-priority issues first.

Finally, stay informed about the latest advancements in AI by participating in relevant webinars and conferences. Engaging with peer-led forums and becoming active in social communities will also be beneficial. For example, Sprout’s Arboretum serves as a platform where over 10,000 marketers from various industries connect to share expertise, crowdsource best practices, and stay updated on AI tools and changes in network algorithms.

All these combined efforts significantly contribute to enhancing your overall marketing strategy and improving customer satisfaction.

Leveraging AI in your marketing strategy

A deliberately crafted AI marketing strategy enables brands to harness AI tools that enhance team productivity. You gain deeper understanding of customer behavior and evolving market dynamics. This capability allows you to refine your campaigns in real-time while sharing insights with other departments like product development and customer support. It ensures you remain adaptable in a fast-paced digital environment, resulting in improved brand engagement, greater customer loyalty, and increased conversion rates.

Discover how Sprout’s AI and automation tools can bring your AI marketing strategy to fruition.

 

The post Formulating an AI marketing strategy for social media: An expert guide originally appeared on Sprout Social.

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Recently, we inquired of 2,000 consumers regarding their expectations of influencers addressing social issues. Nearly all (87%) either strongly or somewhat agreed. This percentage increases to 90% among Millennials and Gen Z.

When contrasting consumer expectations of influencers with those of brands, a significant disparity emerges. As indicated by The 2023 Sprout Social Index™, only 25% of consumers reported that the most noteworthy brands discuss causes and news that resonate with their values. Nevertheless, this does not mean that the issue is insignificant for marketers.

With the increasing calls for influencer-driven social media activism, brands must be equipped to address the repercussions. In this guide, we detail what influencer activism entails, how it influences brand partnerships, and its potential to reshape the future of influencer marketing.

Defining influencer activism

Influencer activism refers to influencers and creators utilizing social media as a platform to campaign for political, social, or environmental issues. It often involves collaborations with nonprofits and aims to both raise awareness and inspire action. Influencers may encourage their followers to sign petitions, contribute donations, participate in protests, or make lifestyle adjustments.

For instance, @GreenGirlLeah utilizes her platform to inform her audience about intersectional environmentalism and transitioned her community-building initiatives into a nonprofit organization that offers resources for the cause.

Though influencer activism can be highly effective, it has faced criticism for being perceived as performative. “Slacktivism,” a term sometimes used for performative activism, prioritizes appearances and personal branding over sincere dedication. Superficial involvement without lasting commitment—such as merely posting hashtags or discussing issues only because they are trending—diminishes the efforts of committed activists and diverts attention from more impactful messages.

Frequently, influencer activism falters when influencers champion causes with self-serving motivations, or, more innocently, yield to social pressure to express opinions (even if they are inadequately informed).

The next phase of brand activism

What has spurred the demand for influencer activism? And why do so many consumers believe influencers should hold public perspectives on important issues?

A few years back, brands publicly taking a stance was commonplace. Sprout’s 2019 #BrandsGetReal Report revealed that 70% of consumers then thought it vital for brands to have a public position on social and political issues, a stark contrast to the present scenario. The report declared it was “the era of the conscious consumer,” but cautioned brands that consumers were already growing fatigued with “woke-washing” and performative activism.

By 2020, following the COVID-19 pandemic, the Black Lives Matter movement, and a contentious US presidential election, brand activism became a vital business strategy and surged within the cultural zeitgeist. Brand activism—the proactive advocacy by a business for or against specific issues—extends beyond traditional corporate responsibility and calls for tangible cultural change. However, the influx of brands producing “activist” content mostly backfired—many were accused of misstepping, overwhelming their audiences, or leveraging activism for profits.

That’s where influencers fit in. While interest in brand activism hasn’t entirely faded, most consumers seem to feel the social media activism responsibility should transition to influencers. Through parasocial relationships and growing cultural relevance, influencers have emerged as role models and moral beacons for many, even if they do not seek that role.

Across social media, influencers are inundated with demands to comment on almost every major current event, including subjects they openly acknowledge may not be within their expertise. Audiences threaten to “cancel” or abandon them (and the brands they collaborate with) if they do not comply—or if they disagree with their viewpoint.

Effects of influencer activism on brand collaborations

According to the Q2 2024 Sprout Pulse Survey, 42% of consumers will unfollow brands if they collaborate with influencers whose values do not match their own. Given that 68% of consumers follow brands primarily to stay informed on new products and services, losing followers can significantly impact revenue.

With such high stakes, brands must exercise caution when choosing influencers to ensure they meet their audience’s expectations and protect their reputation.

Identifying influencers

In the era of influencer activism, brands must conduct thorough vetting and background analysis to grasp which causes influencers have previously championed. Choosing the right influencers requires more than simply reviewing follower count or engagement rates. It involves examining their past posts, the accounts they have interacted with, and audience responses.

This might lead some marketers to conclude that it is best to partner with influencers who are entirely neutral towards causes. However, the reality is that collaborating with influencers whose advocacy aligns with your brand values can endear you to your community and strengthen your brand. As Greg Rokisky, Senior Social Media Strategist at Sprout Social says, “When collaborating with influencers and creators, the Sprout team evaluates potential partners’ overall content and presence to ensure they resonate with our core values. This doesn’t imply uniformity in thought or that we avoid bold opinions…Ultimately, these partnerships aim to establish meaningful connections and enhance value for our community.”

Examples of brands doing this effectively can be seen with the 2024 US presidential election approaching. For instance, when Reformation collaborated with Monica Lewinsky on their new workwear collection, the partnership felt genuine and aligned with the brand’s ethos, which contributed to its viral success and positive reception on social media.

Understanding audience expectations

The ultimate measure of what your brand should endorse is audience sentiment. It is increasingly crucial to understand what causes customers and prospects wish for your brand—and the influencers associated with it—to support.

When done correctly, collaborating with influencers can showcase your brand’s sustained commitment to the issues that matter most to your audience. By nurturing long-term relationships with influencers who resonate with your target demographic, you can foster effective brand advocacy that genuinely makes an impact, thus safeguarding your brand’s health.

Consider Topicals. This skincare brand seeks to remove the stigma surrounding skin conditions, making skincare enjoyable, accessible, and approachable. Founded by two BIPOC women who felt consistently let down when doctors admitted they had limited knowledge about treating inflammation and eczema in individuals with darker skin, the brand showcases influencers of varied skin tones in their campaigns.

The influencers who collaborate with Topicals, including their 2024 Topicals Hype Members, all celebrate the beauty of genuine skin and utilize their platforms to challenge unrealistic standards. They embody the brand’s values and directly address the sentiments of Topicals’ audience.

Setting brand safety measures

Even with extensive vetting procedures and a clear understanding of your audiences’ principal social, political, and environmental concerns, additional brand safety protocols may be necessary when collaborating with influencers in today’s landscape. For instance, are there particular issues your brand (or your legal team) wishes to avoid associating with altogether? Even indirectly through influencer partnerships?

If you are uncertain, the most effective approach is to consult with your legal team and senior management. Clarify which topics are off-limits. From there, establish precise brand safety guidelines detailing what is appropriate and what is not. For example, you might ask, “Will our brand be endorsing a candidate in this year’s presidential election? Will we engage with influencers who do?” It’s better to seek this clarity proactively rather than wait for a crisis to materialize.

Influencer activists are allies, not adversaries

It’s too early to ascertain if influencer activism is a lasting trend or if it will fade, reflecting the fate of brand activism. However, what remains clear is the current heightened consumer demand for influencer-led activism, which can significantly impact your brand’s perception.

By collaborating with influencers who align with your company’s values, you can bolster your credibility, foster community, and create deeper connections with your audience. Selecting the right influencers with care reduces the risks of audience backlash, leading to lasting loyalty and advocacy. Embracing influencer activism with intention is vital for remaining relevant and achieving sustainable success.

Interested in more about the shifting expectations consumers hold toward influencers? Check out The 2024 Influencer Marketing Report.

The post Is influencer activism the new brand activism? appeared first on Sprout Social.

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Initially recognized as a platform for trending dances and humorous clips, TikTok has swiftly transformed into one of the leading social media sites. The app surpassed 1.5 billion users in 2024, boasting its second-largest user base in the US.

TikTok influencers play an essential role in the app’s triumph. The influencer marketing sector is projected to reach $24 billion this year. If you’re seeking influencers to collaborate with, this article can guide you toward the right partners.

Below, we present a compilation of the foremost TikTok influencers, both overall and within specialized sectors like fitness, fashion, and beauty.

What defines TikTok influencers?

TikTok influencers are creators who boast a significant, engaged follower count on the platform. They have honed the art of captivating countless users with their inventive, short-form videos and authentic, relatable personas.

For companies, TikTok influencer marketing presents a tremendous chance to engage their target demographic. Brands can collaborate with creators through various means, such as sponsored content, product placements, or branded challenges.

Leading TikTok influencers overall

Let’s explore some of the top influencers on TikTok. These creators have made a significant impact on the platform with original and trend-worthy content that keeps millions scrolling.

Interested in discovering how to find and manage TikTok influencers effortlessly? Tagger by Sprout Social can assist you from onboarding and project allocation to execution. Request a demo today and enhance your influencer marketing strategy.

1. Charli D’Amelio

Charli D’Amelio, a teenager from Connecticut, attained fame through her captivating dance videos, becoming TikTok’s most-followed creator.

Charli’s relatable style and down-to-earth content strongly connect with Gen Z. Her rapid ascent has turned her into a cultural icon and a go-to partner for various brands. Dunkin’ Donuts even honored her with a drink named after her in September 2020.

2. Khaby Lame

Khaby Lame’s dry, wordless reactions to convoluted “life hacks” have become a comedy sensation on TikTok. The Senegalese-Italian creator’s expressive features and distinctive hand gestures, which require no words, have catapulted him to international fame.

Khaby’s journey from factory worker to social media star is genuinely uplifting and showcases TikTok’s ability to launch extraordinary careers. His universal (and silent) humor has resulted in partnerships with prominent global brands, including Hugo Boss, Samsung, and P&G.

3. Addison Rae

From Louisiana cheerleader to TikTok icon, Addison Rae has mesmerized millions with her popular dance videos and lip-sync performances since 2019. Her cheerful and genuine persona shines through in every post, making followers feel like they’re spending time with a friend.

Beyond TikTok, Addison has created a successful makeup brand and ventured into acting, demonstrating that she’s more than just a fleeting star—she’s a fully-fledged entertainment force.

4. Bella Poarch

Bella Poarch’s lip-sync performances captivated audiences on TikTok globally. The Filipino-American Navy veteran has transitioned her substantial following into a promising music career.

Bella’s gentle personality combined with her edgy style creates a distinctive character that strikes a chord with millions. Her candid discussions about her battles with depression and PTSD have established her as a mental health advocate for her young audience.

5. Zach King

Zach King’s mind-bending “digital magic” clips blur the lines between reality and illusion. This film school graduate utilizes his technical prowess to craft short, family-friendly videos that leave viewers in awe.

Zach’s creativity extends beyond TikTok, with successful presences on YouTube and Instagram, collaborations with major brands, film features, and even several children’s publications.

6. Spencer X

Spencer X (Spencer Polanco Knight) introduces the unique art of beatboxing to TikTok. His niche lies in rapid vocal percussion, often merging comedy with musical collaborations.

Besides collaborating with prominent artists, Spencer has ventured into original music production, merging his beatboxing with traditional music to create unmatched sounds.

7. Loren Gray

Loren Gray was among the earliest influencers on TikTok (then known as musical.ly). She initially gained fame through lip-syncing on trending tracks, yet her fashion flair, makeup artistry, and glimpses of her daily life have kept her vast followed engaged to this day.

Loren has also become a voice for mental health awareness, openly sharing her anxiety experiences and encouraging her audience to seek support when necessary​.

8. MrBeast (Jimmy Donaldson)

Jimmy Donaldson, widely recognized as MrBeast, has transformed YouTube with his extravagant stunts and generous giveaways. His TikTok presence features condensed versions of his grand content.

Jimmy’s entrepreneurial ventures include his ghost kitchen burger brand and philanthropic efforts, which encompass significant environmental projects like #TeamTrees. His innovative approach has ignited a new wave of creators and reshaped possibilities within the social media realm.

9. Avani Gregg

Avani Gregg first garnered TikTok’s attention with her stunning clown makeup transformations. She has since evolved her content to include dance, comedy, and lifestyle themes.

Avani’s acting talents earned her a part in the web series “Chicken Girls,” and she has also leveraged her makeup artistry into a collaboration with Morphe cosmetics.

10. Burak Özdemir

Burak Özdemir, popularly known as CZN Burak, whips up delightful dishes on TikTok with his inventive culinary flair. This Turkish chef and restaurateur is renowned for his cheerful demeanor while preparing massive servings of Mediterranean dishes.

Burak’s heartwarming content and philanthropic efforts have cultivated fans worldwide. His videos frequently showcase traditional Turkish cooking techniques and ingredients, serving as a culinary bridge that connects cultures through food.

11. Josh Richards

Josh Richards gained popularity on TikTok as a member of the former Sway House collective. This Canadian influencer has transitioned to entrepreneurship, co-founding the energy drink Ani Energy and the talent management company TalentX Entertainment.

Josh regularly shares everyday, humorous posts that maintain his relevance on TikTok. He has also emerged as an advocate for responsible social media use, often discussing the significance of financial literacy for young creators​.

12. Lucas and Marcus

The Dobre twins, Lucas and Marcus, utilized their gymnastics background on TikTok, impressing audiences with synchronous flips and stunts. Their playful personalities are the highlight of their comedic skits and challenges.

In addition to their social media presence, the Dobre Twins have branched into music, merchandise, and live shows, establishing a brand centered around their sibling dynamic. Their content often showcases their family—highlighting the strong connections that support their achievements.

13. Brent Rivera

Brent Rivera is celebrated for his youthful charm and self-deprecating wit. His transition from Vine to YouTube to TikTok illustrates his versatility and skill in forging a social media career.

Brent’s videos frequently feature his sister Lexi and a rotating group of friends in his skits. He has also explored acting and co-founded the talent incubator Amp Studios.

Leading TikTok fitness influencers

14. Demi Bagby

Demi Bagby’s incredible displays of strength and flexibility have established her as a TikTok fitness icon. Following a significant cheerleading injury, she embraced CrossFit and calisthenics.

Now, she produces content that motivates individuals to challenge their physical boundaries—and enjoy the process. Her videos highlight inventive workouts often utilizing common items and environments.

15. Antonie Lokhorst

Antonie Lokhorst applies his professional physiotherapy knowledge to TikTok, where he provides science-backed fitness guidance and injury prevention advice for a general audience.

Antonie’s TikTok offerings combine educational elements with entertainment. He often challenges common fitness misconceptions while providing exercise modifications, making his content beneficial for both novices and seasoned fitness enthusiasts​.

16. Shiv Wilson

Shiv Wilson, a professional soccer player and fitness coach, has emerged as a prominent influencer on TikTok with her straightforward fitness tips and advanced coaching expertise.

Her TikTok account, Wilsoncoaching, offers workout regimens and dietary tips that have attracted over a million followers. Shiv’s dual role as an athlete and influencer uniquely positions her to motivate a diverse audience.

17. Jesse James West

Jesse James West’s fitness evolution from a skinny teenager to a ripped influencer has inspired countless viewers on TikTok. His content marries informative workout guides with day-in-the-life vlogs that showcase his fitness-oriented lifestyle.

Jesse’s authenticity and openness regarding his challenges make fitness feel attainable for his predominantly youthful male demographic. He frequently collaborates with other fitness creators, offering diverse perspectives and keeping his content dynamic and engaging.

18. Ulisses

Ulisses Jr. is a bodybuilding specialist whose sculpted physique and practical workout advice have earned him a vast audience. He disseminates insights on nutrition, posing techniques, and his content appeals to both casual gym-goers and aspiring bodybuilders.

His videos frequently emphasize the discipline necessary for bodybuilding and showcase the rigorous training and dietary practices of elite athletes.

Leading TikTok fashion influencers

19. Wisdom Kaye

Wisdom Kaye, known as the “best-dressed guy on TikTok,” showcases his flawless style and inventive outfits on the platform. Originally from Nigeria and later raised in Texas, Wisdom began his TikTok journey in 2020 and swiftly gained notoriety.

His content fuses high fashion with street style, making fashion exciting and accessible. Wisdom has partnered with luxury labels like Dior, Fendi, and Coach, and has signed with IMG Models.

20. Brittany Xavier

Brittany Xavier transitioned from fashion blogging to creating TikTok content that revolves around her chic, minimalist fashion style. She emphasizes sustainable fashion, creating capsule wardrobes and styling versatile pieces in multiple ways.

Brittany’s content simplifies high fashion for the everyday individual. She adeptly demonstrates how to integrate runway trends into daily attire.

21. Chriselle Lim

Chriselle Lim leverages her extensive experience in the fashion industry to offer style insights on TikTok. This entrepreneur and mother of two covers everything from professional attire to mom-friendly fashion.

Chriselle’s refined aesthetic and her advice on curating a timeless wardrobe resonate with women managing careers and family obligations. She also shares business insights into the fashion sector, providing valuable guidance for aspiring entrepreneurs within the industry.

22. Carla Rockmore

Carla Rockmore is a fashion influencer based in Dallas, Texas, often called the “real-life Carrie Bradshaw” by her TikTok audience. Her daring, maximalist aesthetic and designer collection inspire people of all ages—especially those over 50—to express their uniqueness through fashion.

Carla’s videos frequently showcase vintage and second-hand finds, promoting sustainable fashion and the art of curating an individualized style.

23. Leonie Hanne

Leonie Hanne offers TikTok users a glimpse into the realm of luxury fashion and travel. Her account is filled with designer outfits, fashion week highlights, and glamorous getaways.

Leonie’s content provides both aspirational visuals and practical styling advice. She frequently collaborates with high-end brands, sharing exclusive behind-the-scenes footage from the fashion industry’s most coveted events.

Leading TikTok beauty and makeup influencers

24. Mari Maria

Mari Maria is a Brazilian beauty influencer celebrated for her lively and transformative makeup tutorials. Her TikTok content ranges from everyday glamour to avant-garde designs that showcase her artistry.

Mari frequently highlights her own makeup line, Mari Maria Makeup, within her content. Her bilingual offerings in Portuguese and English have also facilitated her global following.

25. Abby Roberts

Abby Roberts’ artistic makeup transformations have drawn over 15 million followers on TikTok. This young British artist creatively challenges the conventions of makeup, often integrating glue, prosthetics, and special effects to produce truly original content.

Abby has collaborated with significant beauty brands and celebrities throughout her social media career. Her mission is to inspire her audience to perceive cosmetics as an avenue for artistic expression rather than just everyday beauty.

26. Mikayla Nogueira

Mikayla Nogueira’s genuine, unfiltered approach to beauty content has attracted millions of followers. Her distinctive Boston accent and straightforward product assessments stand out amid a sea of overly refined influencers.

Mikayla’s journey from working at Ulta to becoming a beauty superstar resonates with followers who appreciate her authenticity and know-how. She advocates for body positivity and mental health awareness, frequently discussing important topics beyond makeup.

27. Huda Beauty

Huda Kattan, the mastermind behind Huda Beauty, stands as one of the largest and oldest beauty influencers in the social media landscape. Although she started with a blog and YouTube channel, she has since built a substantial presence across almost all major platforms, including TikTok.

Her content features a blend of product demonstrations, skincare routines, beauty hacks, and behind-the-scenes looks at managing a global beauty empire.

Huda’s sharp business acumen and makeup skills have made her a respected figure in the beauty community. She often utilizes her platform to advocate for diversity within the beauty industry and support burgeoning makeup artists and entrepreneurs.

28. NikkieTutorials

Nikkie de Jager, recognized online as NikkieTutorials, brings her YouTube fame and professional makeup skills to TikTok. Her makeup transformations fit seamlessly into the platform’s short-form format.

Nikkie’s talent, wit, and advocacy for LGBTQ+ rights have solidified her status as an icon in the beauty realm. She often collaborates with celebrities and fellow creators, delivering her signature glamorous style across various looks and endeavors.

29. Dr. Shah

Dr. Muneeb Shah, known as @dermdoctor, addresses skincare myths on TikTok. He offers research-driven insights on acne solutions, anti-aging, and UV protection, often collaborating with other creators to fact-check information.

Dr. Shah’s friendly demeanor and medical knowledge simplify complex dermatology concepts. He also addresses serious skin conditions, bringing attention to skin cancer prevention and the significance of regular skin examinations.

Choosing the ideal TikTok influencers for your brand

This compilation highlights some of the most prominent TikTok influencers today. However, one thing remains certain in the realm of social media: it is ever-evolving—and TikTok is no exception.

If you represent a brand seeking collaboration, it’s invaluable to keep an eye out for emerging influencers, particularly within your niche. In fact, micro-influencers with smaller yet highly engaged audiences frequently achieve a higher ROI than major influencers with millions of followers.

Identifying influencers that align with your brand can be tricky without the right resources. Tagger by Sprout Social can facilitate this process from start to finish, providing effective features for filtering, connecting with, and managing influencers.

Discover more about how to cultivate impactful influencer marketing campaigns and maintain your strategy across TikTok and other social media platforms.

The article 29 Leading TikTok influencers to follow in 2024 first appeared on Sprout Social.

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