Month: August 2024

The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.

The post Amazon digital ad revenue up 20% in 2nd quarter appeared first on MarTech.

Revolutionize your marketing with pace-layered planning inspired by nature’s resilience, balancing quick adaptations with long-term stability.

The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech.

Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.

The post How additional information changes customer value assessments appeared first on MarTech.

A good map helps you see the customer experience through the eyes of your customers.

The post Customer journey maps: What you need to know appeared first on MarTech.

A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.

The post Retailers struggle to identify site visitors appeared first on MarTech.