The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?
The post The future of the martech stack and marketing operations is ‘unstructured’ appeared first on MarTech.
Read More
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
The post Want better email results? Start with your data. appeared first on MarTech.
Read MorePinterest is a visually-driven social media network that countless individuals utilize for organizing projects and seeking inspiration. This positions it as a fantastic platform for various brands and sectors to engage with their audience. Curious about whether Pinterest is suitable for your brand? You should examine some significant Pinterest statistics to discover the answer.
Gaining a fundamental grasp of social media statistics provides insight into the type of users on the platform and their usage patterns. This knowledge will assist you in determining how Pinterest aligns with your broader social media strategy.
We have compiled 25 vital Pinterest statistics regarding demographics, behaviors, and more to enhance your efforts. Let’s explore.
In terms of users, Pinterest stands as the 15th most favored social media platform globally as of April 2024. The top four, of course, include Facebook, YouTube, WhatsApp, and Instagram. (WhatsApp and Instagram are tied for third place.)
Although Pinterest may not rival some of the colossal social media platforms, it remains valuable. Indeed, The 2025 Sprout Social Index™ discovered that 42% of consumers maintain a profile on the platform, placing it among the top 10 social networks where consumers have a profile.
Pinterest is uniquely positioned for social commerce. Given that one-third of users boast annual incomes exceeding $100,000, they are ready to make purchases while browsing the platform for products. This is why luxury brands are eager to market on Pinterest, establishing it as the leading platform for luxury shopping.
Despite having fewer users than some larger networks, Pinterest consistently experiences increases in revenue. In Q4 2024, it finally surpassed the billion-dollar milestone, generating $1.15 billion in revenue.
This indicates that Pinterest is a profitable platform, which translates to stability. Investing in a Pinterest marketing strategy is advisable to capitalize on this platform.
Each year, Pinterest releases a new “Pinterest Predicts” report. This report outlines anticipated trends based on user searches and behavior. Given the reliability of the platform’s data, this report has achieved an 80% success rate for five consecutive years.
This makes Pinterest highly beneficial for tracking shifts in your audience’s interests.
Examples of Pinterest’s 2025 trend predictions include:
Check out the complete list of 2025 predictions to see if your brand can leverage any forthcoming trends.
Pinterest boasts over half a billion monthly active users. While this figure pales in comparison to Facebook’s nearly 3 billion users, Pinterest has been consistently growing year after year (and we have a statistic for that as well).
Pinterest has maintained a healthy growth trajectory, but 2024 proved especially remarkable. By January 2024, the platform noted a 23.2% increase in audience year-over-year. This places it as the second fastest-growing social media platform, following Instagram.
For comparison, Facebook is growing at a much slower pace of 3.1%.
If your business operates in the U.S., Pinterest may be an excellent choice for you. The U.S. audience is by far the largest for Pinterest, with 89.9 million out of its 553 million users based in the country (16.2%).
The next four countries with the highest Pinterest usage are:
Pinterest is known for being a predominantly positive social media platform. Users also seek this kind of positivity when engaging with brands on the network.
Our 2024 Social Media Content Strategy Report reinforces this notion. Indeed, positive inspiration and educational content are the primary reasons for user engagement with brands on Pinterest. Therefore, brands should focus on creating informative and educational content that positively resonates with audiences.
With personalized Feeds and curated Boards, Pinterest is a space where individuals can genuinely express themselves. In fact, 68% of monthly Pinners feel they can portray their authentic selves on the platform.
This makes it an ideal social platform for brands aiming to cultivate genuine connections with their audiences. Tailoring efforts toward niche interest communities is an effective strategy to foster a strong brand presence on the platform.
A Morning Consult study indicates that a significant majority (almost 8 in 10) of Pinterest users experience positive feelings when using the platform. Moreover, another study revealed that browsing Pinterest can help mitigate burnout and stress.
Our 2024 Social Media Content Strategy Report supports these insights, showing that 51% of all social media users feel Pinterest is more uplifting than other platforms. This figure rises to 60% among Gen Z.
While there are numerous advantages of Pinterest, the happiness and contentment of its users stands out as a significant benefit.
Pinterest users actively shop on the platform; a striking 85% of weekly Pinners have made purchases influenced by a pin from a brand. Additionally, the Morning Consult study found that 55% of Pinners view the platform as a shopping destination.
This is encouraging for brands looking to drive sales through Pinterest. Creating product-centric boards can motivate users to buy from your offerings.
The Pinterest user base has consistently favored females, although there has been a slight uptick in male users. Almost 70% of Pinterest users are women, with men constituting 22.6% and 8% unspecified or identifying as another gender. If women are a significant segment of your target demographics, Pinterest is an effective channel to reach them.
The predominant demographic on Pinterest consists of Millennial women aged 25-34, representing 20.4% of its global user base. The second-largest group is women aged 18-24, which accounts for over 19% of users.
Projections estimate that by 2025, the platform will encompass around 26.1 million Gen Z users, making up approximately 4.7% of its total user base. This represents an increase from 16.4 million in 2020 and 25.1 million in 2024, indicating that Gen Z consumers are increasingly joining the platform.
Moreover, the 2024 Social Media Content Strategy Report revealed that Pinterest is especially popular among Gen Z, Millennials, and women.
Pinterest ads consistently demonstrate higher returns on ad spend (ROAS) compared to other networks. A Nielsen analysis found Pinterest’s ROAS to be 32% greater than that of other digital channels. Maximize your value by promoting Pins on Pinterest.
Pinterest users are pinning more than 1.5 billion Pins each week to over 10 billion boards. These users are planning everything from home decor to recipes and product ideas.
Advertising on Pinterest proves to be quite economical. Businesses typically invest between $0.00 and $2.00 per conversion. Meanwhile, costs for clicks are even lower, with 26% of businesses spending between $0.00 and $0.10 per click.
Pinterest.com attracted 1.3 billion visits in March 2024, establishing it as one of the most frequented websites globally. This indicates that users visit the site an average of two or more times monthly.
Given Pinterest’s popularity in the U.S., it’s unsurprising that over a third of its traffic originates from this nation. The following countries that frequently visit Pinterest.com are Brazil, the Russian Federation, India, and Colombia.
Almost all searches on Pinterest are unbranded. This implies that users search for terms like “brown sofa” or “floral wall art” rather than specific brands. This presents an excellent opportunity for your brand to gain visibility, as Pinners often seek new brands and products to purchase.
Pinterest is proactively working towards making its platform more shoppable. This initiative has yielded a 50% increase in shoppable Pins saved to boards from the previous year. With a majority of Pinterest users viewing the platform as a shopping destination, these buyable items facilitate shopping even further.
According to Pinterest, 80% of weekly Pinners draw inspiration from the platform’s shopping experience, whether it’s from finding purchase ideas or exploring new products and brands.
This makes Pinterest the perfect platform for businesses aiming to motivate purchasing decisions. Use captivating Pins and helpful guides to connect with potential buyers.
Similar to other social media algorithms, Pinterest personalizes the user experience. Consequently, users encounter Pins customized to their distinct interests and behaviors.
This capability means that Pinterest effectively promotes tailored product discovery. Furthermore, Pinterest has reported that 84% of weekly Gen Z users find products that match their preferences and style while shopping on the platform.
As a result, Pinterest is a strategic social network for brands looking to engage with Gen Z consumers.
Pinterest users expend twice the amount while shopping on Pinterest compared to shopping on other social media channels. Don’t hesitate to showcase your products on Pinterest. Demographic data indicates that Pinterest users tend to have higher incomes and spend more during their shopping experiences.
This highlights the advantage of investing in marketing on Pinterest, especially for brands offering higher-priced goods such as furniture or designer items.
Employ strategic social selling tactics with the newest Pinterest features to significantly enhance sales.
The 2024 Social Media Content Strategy Report indicates that 25% of social media users wish to see more brands use Pinterest, largely due to the platform’s positive and refreshing character.
This sentiment is even stronger among Gen Z users, with 31% expressing a desire for more brands to engage on Pinterest.
Indeed, establishing a presence on Pinterest could greatly benefit your brand image. The platform’s upbeat atmosphere could provide a “halo effect” for businesses.
As a network that inspires positively, Pinterest could significantly enhance your brand’s image. Additionally, it serves as a superb platform for reaching younger audiences and boosting sales. Utilize these Pinterest statistics to appreciate how the platform can add value to your brand. Then, develop a robust Pinterest marketing strategy to maximize its potential.
The post 25 must-know Pinterest stats for marketers in 2025 appeared first on Sprout Social.
Read More
Looking for cheap website hosting providers without compromising on performance? In the present business scenario, an online presence is not just a need but an essential requirement. A reliable web hosting service plays a key role in establishing your online …
11 Best Cheap Website Hosting Providers for 2025- Your Ultimate Guide Read More »
Read More
Wondering how to use Elementor in your WordPress website? Wonder no more! This article has got you covered. Elementor is a powerful and user-friendly page builder that allows you to create stunning websites without any coding skills. In this article, …
How To Use Elementor in WordPress Read More »
Read More
Recent Comments