More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. 

Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Join experts from Deloitte Digital, who unveil the research findings and highlight the four trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention and deeper trust.

Learn more by registering and attending “4 B2B Selling Trends to Catapult You Ahead of the Competition,” presented by Deloitte.

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The post 4 commerce trends to watch next year appeared first on MarTech.

As we move into the new year, it’s important for businesses to stay ahead of the curve and keep an eye on the latest commerce trends. Here are the top four trends that are expected to shape the commerce industry in the upcoming year.

1. Personalization

Personalization has been a buzzword in the commerce industry for a few years now, but it’s expected to become even more important in the upcoming year. Consumers are increasingly looking for personalized shopping experiences, and businesses that can provide this will have a competitive edge. Personalization can take many forms, from personalized product recommendations to customized marketing messages. Businesses that can use data to understand their customers’ preferences and tailor their offerings accordingly will be well-positioned for success.

2. Mobile Commerce

Mobile commerce, or m-commerce, has been growing rapidly in recent years, and this trend is expected to continue in the upcoming year. With more and more consumers using their smartphones to shop online, businesses need to ensure that their websites and apps are mobile-friendly. This means having a responsive design that looks good on all devices, as well as offering features like one-click purchasing and mobile wallets. Businesses that can provide a seamless mobile shopping experience will be able to capture a larger share of the growing m-commerce market.

3. Social Commerce

Social media platforms are increasingly becoming a place where consumers discover and purchase products. Social commerce, which involves selling products directly through social media platforms, is expected to grow in the upcoming year. Platforms like Instagram and Facebook have already introduced features like shoppable posts and checkout, making it easier for businesses to sell their products on social media. Businesses that can leverage social commerce effectively will be able to reach new customers and drive sales.

4. Sustainability

Sustainability is becoming an increasingly important consideration for consumers when making purchasing decisions. In the upcoming year, businesses that can demonstrate their commitment to sustainability will have a competitive advantage. This could involve using eco-friendly materials in products, reducing waste in packaging, or implementing sustainable business practices. Consumers are looking for businesses that share their values, and those that can show they are taking steps to reduce their environmental impact will be more likely to win their loyalty.

In conclusion, personalization, mobile commerce, social commerce, and sustainability are the top four commerce trends to keep an eye on in the upcoming year. Businesses that can adapt to these trends and provide customers with the experiences they are looking for will be well-positioned for success in the ever-evolving commerce industry.