In-Depth Manual on Up-to-Date Social Media Image Dimensions Requirements

Discover further details regarding Sprout-supported files and sizes in our Help Center.

Twitter Image Sizes

With 436 million monthly active users, Twitter stands out among social media platforms for users discussing brands frequently.

X (formerly Twitter) Profile Photo

Your X profile photo serves as the primary visual representation of you or your brand on the platform. It will be visible across the site by numerous individuals in various areas, so prioritizing quality is key. Here’s where the profile photo will appear:

• On your profile: The largest rendering is on your homepage, noticeable to your followers and anyone who discovers your page.
• In-stream: A smaller version of your profile picture will show up in a follower’s X stream every time you post or when your content is shared.
• Suggestions: Your profile image will also be displayed alongside a link to your profile in the “Who to follow” section, located immediately to the right of the X stream on desktop. Choose an easily recognizable image.

X (formerly Twitter) profile photo image guidelines

• Recommended image size: 400×400 pixels
• Maximum file size: 5MB
• File types accepted include: JPG, GIF, or PNG

X (formerly Twitter) Header Photo

Your header photo spans the top of your X profile page and is significantly larger than your profile picture; thus, ensure it is saved in the highest resolution feasible. Since this image has more potential for creativity and will likely be the first impression for visitors, make it captivating.

X (formerly Twitter) header image guidelines

• Recommended image size: 1500×500 pixels
• Maximum file size: 5MB
• Recommended file types: JPG, GIF, or PNG

X (formerly Twitter) In-Stream Photos and Shared Links

X users have the ability to attach photos to their Posts. Depending on whether you’re including one or multiple images or sharing a link, the way photos are cropped and displayed in-stream will slightly differ.

Fortunately, in 2021, X made strides with #TwitterCropIsGone, eliminating the often-unpleasant automated cropping for vertical images that had become material for memes and jokes among users. Extremely wide or tall images with unusual dimensions may still undergo cropping; however, for standard 4:3 or 16:9 dimensions, you’ll have less concern regarding the centering of subjects due to automated cropping.

The following represent best practices for obtaining optimal results, and you can also view the end result in Sprout’s Compose window prior to publication.

Recommended image sizes based on post types:

• Recommended image sizes:
  • Minimum: 600×335 pixels
  • Landscape: 1024×512 pixels (minimum) and 1600×900 pixels (recommended)
  • Square: 1080×1080 pixels
  • Portrait: 1080×1350 pixels
• Recommended aspect ratio: 16:9
• Maximum file sizes:
  • 5 MB for JPG, PNG
  • 15 MB for GIFs
• Maximum number of images per post: 4 images

Sprout Guidelines:

• Identical to above

For further information on in-stream images, check the X Help Center.

Access additional details about Sprout-supported files and sizes in our Help Center.

Instagram Image Sizes

Instagram is among the most favored platforms for sharing photos. It serves as an ideal venue for displaying your visual creativity, even down to crafting a compelling grid from the arrangement of your photo thumbnails.

Instagram Profile Picture

As Instagram is heavily based on visuals, adhering to these image size specifications is crucial. Ensure your profile photo is easily recognizable so users can locate you without difficulty through search or explore functions.

Instagram profile picture image guidelines

• Recommended image size: 110×110 pixels
• Recommended aspect ratios: 1:1, 4:5

Instagram Photo Size (Feed & Ad)

As Instagram thrives on sharing visual content – both images and videos – that populate your followers’ feeds, it’s vital to utilize high-resolution photos. Whether posting from within the app, via desktop, or through a social media management tool, these following guidelines will help you showcase your best work.

Instagram photo size (feed & ad) image guidelines

• Recommended image size: 1080×1080 pixels or 1080×1350 pixels
• Recommended minimum width: 1080 pixels
  • Images between 320 and 1080 pixels in width will retain their original resolution, provided they conform to the suggested aspect ratio depicted below.
  • If images possess a lower resolution, Instagram will enlarge them to a width of 320 pixels.
  • If images are of higher resolution, Instagram will resize them to a width of 1080 pixels.
• Recommended aspect ratios: 1.91:1 or 4:5
  • Images will be cropped to fit a supported aspect ratio.
• Maximum file size: 8MB
• Recommended file types: JPG and PNG
• Maximum number of images per post: 10 images

Sprout Guidelines:

• Identical to above

Instagram Photo Thumbnails

When visitors access your profile, they will be greeted with an arrangement of your content in thumbnail format. These smaller versions of your visuals will enlarge when clicked and include a comment section for users.

Instagram photo thumbnails image guidelines

• Thumbnails will appear at 161×161 pixels
• Recommended image width: 1080 pixels
• Feed aspect ratio: 1:1

Instagram Stories

Instagram Stories have become a widely-used visual component of the app. Both video and image formats are available for sharing. Although initially meant to be temporary, it’s possible to upload content and develop a strategy around Story engagement.

Instagram Story image guidelines

• Recommended resolution: 1920×1080
• Minimum resolution: 150×150
• Aspect ratio: 9:16

Sprout Guidelines:

• Identical to above, except:
• Aspect ratio: 4:5 to 1.91:1 for Story Images published through Sprout.

If you’re interested in more information regarding Instagram ad sizes, including video specifications, be sure to check out this guide!

TikTok Image Sizes

With 1 billion monthly active users, TikTok has experienced substantial growth in recent times. With a large portion of its users under 30, TikTok is rapidly becoming the go-to social platform for younger audiences.

TikTok Profile Image

Every TikTok user has the option to upload a profile picture. This serves as an excellent opportunity for brands to display their personality through branding or to promote a specific campaign.

TikTok profile image guidelines

• Minimum image size: 200×200 pixels
• Recommended file types: JPG, GIF, or PNG

Looking for further TikTok specifications? Our Always-Up-To-Date Video Specs guide can help with that.

LinkedIn Image Sizes

With 467 million registered users, LinkedIn is the largest professional network available. While other social platforms are effective for traffic and customer engagement, LinkedIn is an exceptional avenue for sourcing talented employees and connecting with industry leaders.

LinkedIn Personal Profile Image

LinkedIn has implemented a new layout for personal profiles while maintaining the box logo for company profiles (more on that below). The personal profile dimensions on LinkedIn are straightforward. This image represents you and is the first thing people notice when they access your profile for quick information. Hence, selecting the right dimensions is essential.

LinkedIn personal profile image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file types: JPG or PNG

LinkedIn Cover Image

The background image feature on LinkedIn is a newer addition to personal profiles. Choosing an image that fits well within the space can be challenging, but if done correctly, it significantly enhances your profile’s visual appeal.

LinkedIn cover image guidelines

• Recommended image size: 1584×396 pixels
• Maximum file size: 8MB
• Recommended file types: JPG or PNG

LinkedIn Company Logo Image

One of the two logos you should upload to LinkedIn is your official company logo. This larger version will be displayed alongside your brand name on your LinkedIn homepage. It will also appear in the “Companies you may want to follow” section. A visually appealing photo increases the chances of gaining new followers.

LinkedIn Company logo image guidelines

• Minimum image size: 268×268 pixels
• Recommended image size: 400×400 pixels
• Maximum file size: 3MB
• Recommended file types: JPG or PNG

LinkedIn Company Cover Image

Unlike the personal background image, the company or standard business background image takes up the entire top section of the page. This larger image provides organizations with additional space for representation.

LinkedIn Company cover image guidelines

• Recommended image size: 1128×191 pixels
• Maximum file size: 3MB
• Recommended file types: JPG or PNG

LinkedIn Shared Image or Link

This size specification is valid for LinkedIn posts sharing a photo or a link that leads to a blog or article on your company page.

LinkedIn shared image or link guidelines

• Recommended size for links: 1200×627 pixels, optimized for mobile viewing
• Recommended file types: JPG or PNG

Sprout Guidelines:

• Identical to above, except:
• Maximum number of images per post: 9
• Maximum image size: 5MB
• Supported file types: JPG, PNG, GIF (limit of 250 frames)

LinkedIn Life Tab – Main Image & Company Photos

The Life tab on LinkedIn company pages offers an in-depth look at the daily experiences of your employees. The two types of images you can upload are the main image, which serves as a focal point for your page, and the horizontal scrolling gallery of additional company photos located below.

LinkedIn Life tab image guidelines

• Recommended size for main image: 1128×376
• Recommended size for company photos: 900×600
• Recommended file types: JPG or PNG
• The Life tab is only accessible via the mobile app, not through the mobile web version of LinkedIn, so exact display sizes will differ by device. For the best experience, upload the recommended size.

For further details, visit the LinkedIn Help Center.

LinkedIn Carousel Ads

A LinkedIn carousel allows users to swipe through a slideshow of posts while reading the content. This format supports images for users to navigate. Posts can consist of a maximum of 10 slides, each image potentially featuring a corresponding link.

LinkedIn Carousel ad guidelines

• Recommended file size: 10MB
• Max image dimensions: 4320×4320 pixels
• Recommended individual image size: 1080×1080 pixels
• Recommended individual image aspect ratio: 1:1
• Recommended image type: JPG, PNG, GIF (animated types not accepted)

Pinterest Image Sizes

Pinterest Profile Picture

When setting up your Pinterest account, you can opt to sign in using Facebook, Google, or email. If you choose Facebook or Google, Pinterest will automatically import your profile image from those platforms.

If you are using email or wish to change your image, upload a clear square photograph (the bigger, the better), and Pinterest will adjust it to fit. Similar to other social media, your Pinterest profile picture should be closely associated with you or your brand.

Pinterest profile picture image guidelines

• Recommended image size: 165×165 pixels
• Maximum file size: 10MB
• Recommended file types: JPG and PNG

Pinterest Pin Sizes

When creating a pin for your board, keep in mind that Pinterest limits the width of the image but not the height. This allows for square images or taller ones. Always focus on creating larger images, as they hold more value beyond just their size.

Pinterest Pin sizes image guidelines

• Recommended image size: 735×1102 pixels
• Recommended aspect ratio: 2:3
• Recommended maximum file size: 20MB
• Recommended file types: JPG, PNG, GIF
• Note: Larger images are resized to display at a width of 238 pixels with a scaled height in feeds.

Sprout Guidelines:

• Identical to above, with the exception of:
• Maximum number of images per post: 1
• Maximum image size: 10MB
• Supported file types: JPG, PNG, GIF

Text Guidelines

• Title character limit: 100 characters max
• Textbox character limit: 250 characters max

Pinterest Board Display

Creating boards is one of the most significant actions you can undertake on Pinterest. It is crucial not just to select an image that attracts your audience but also one that is relevant to the specific board.

Pinterest Board display image guidelines

• Final display size: 222×150 pixels (large thumbnail)
• Final display size: 55×55 pixels (smaller thumbnail)

For additional information, refer to the Pinterest Help Center.

YouTube Image Sizes

YouTube boasts over 2.5 billion unique users each month, accessible across hundreds of millions of devices. Numerous brands recognize YouTube as an excellent opportunity to engage their audience.

YouTube Channel Profile Image

YouTube lets you choose different profile image borders, but the dimensions remain constant. Ensure your YouTube profile image is set before selecting a border.

YouTube Channel profile image guidelines

• Recommended image size: 800×800 pixels
• Minimum image size: 98×98 pixels
• Maximum file size: 4MB
• Recommended file types: PNG or GIF (no animations allowed)

YouTube Channel Cover Photo

Add some flair to your YouTube channel with engaging “channel art.” Appealing visuals can encourage users to stay on your page longer and explore more of your videos.

YouTube Channel cover photo image guidelines

• Recommended file size: 2560×1440 pixels
• Minimum file size: 2048×1152 pixels
• Safe area for mobile and web (for effective visibility without text or logo cropping): 1546×423 pixels
• Maximum file size: 6MB
• Recommended file types: PNG or GIF

Across Different Devices

Given the diverse range of platforms and devices available for streaming YouTube, it’s crucial to verify your creative elements on various devices to ensure that essential parts of your image, such as text or logos, are clearly visible in the indicated “safe zone.”

For further details, consult the YouTube Help Center.

YouTube Video Uploads

Uploading content to YouTube is a key aspect of establishing your presence on the platform. Videos can convey messages about you as an individual or showcase offerings from your business.

YouTube video guidelines

• Videos must maintain a 16:9 aspect ratio. Smaller videos, like those in 4:3, will be pillarboxed to fit.
• YouTube Shorts should maintain a 9:16 aspect ratio and 1920×1080 pixels.

For further specifics regarding YouTube video optimization or sizing videos for other social networks, refer to our complete guide on social media video specs.

Google My Business Image Sizes

Google My Business has become a crucial platform for local businesses to enhance visibility and streamline their review management strategies.

Image Types for Google My Business

• Logo: Your recognizable logo image, which may not be available for all types of businesses—see Google’s guidelines for more detail.
• Cover photo: An image of your business that will generally be the first presented. Select a picture that showcases the best representation of your business.
• Business photo: Additional images can be utilized to highlight various aspects of your business and help visitors identify what to look for upon arrival.

For all three types of images, Google’s official guidelines recommend the following specifications for optimal appearance on the platform:

Google My Business image guidelines

• Recommended resolution: 720×720 pixels
• Minimum resolution: 250×250 pixels
• File size maximum: 5 MB
• Image file types: JPG or PNG

The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.