As social media gains more influence, impact, and involvement, it is becoming increasingly essential to have strong tools equipped with the most up-to-date and advanced features.
Consider the recent launch of advanced AI technologies. A report by The Sprout Social Index™ indicates that 81% of marketers have experienced a beneficial impact on their work due to AI. The implication is clear: teams that lack AI-equipped tools are at a disadvantage and are already trailing behind.
With the constant introduction of new platforms and innovations, marketers have a lot to keep up with and their schedules are packed. It’s important to have the right tool for the job. Hootsuite is a leading social media marketing platform, but if you’re looking for an alternative with different pricing options, more specialized features, or just want to explore new options, we can assist you in your research.
Explore this compilation to familiarize yourself with various options to Hootsuite in different categories, and begin your search for the perfect tool.
- Best overall Hootsuite alternative
- Alternative tools to Hootsuite for scheduling and publishing content
- Hootsuite alternatives for social media analytics
- Hootsuite alternatives for social listening
- Hootsuite alternatives for social customer service
- Options for influencer platforms other than Hootsuite
- Free Hootsuite alternatives
Areas to focus on when comparing tools and Hootsuite alternatives
Social groups should consistently assess if their existing resources are meeting their goals, or if it’s necessary to experiment with different options. The flexibility of a social team is limited by the capabilities of their technology infrastructure.
Whether you’re curious about Hootsuite alternatives or you just want to see what’s out there before you make a decision, it’s always beneficial to see what other platforms have to offer.
Here are some key areas to look for when researching a new tools for your team.
Quality customer support
Providing excellent customer support is crucial, especially when it comes to social media tools. It’s essential to have a tool that allows for prompt and effective support to be provided. At the same time, it’s also important for your team to have access to reliable customer support.
When sourcing a tool, pay attention to whether they have readily available customer service to help your team. You need to be able to get help quickly to ensure your tool never slows you down.
According to the Index, 58% of marketing teams say they either share social customer care with their customer service team, or they own it but sometimes customer service will step in. Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too.
Strong innovation
Marketing professionals operate at the pace of social media, and the tools they use must keep up with this rapid speed in order to support their efforts effectively.
But making these changes and evolving to keep pace with the digital space takes time. The tools that will most benefit marketing teams are those that prioritize innovation by constantly looking for ways to enhance their roadmap and evolve.
Proven ROI
Proving social media ROI is a key success indicator that social teams must demonstrate. It also happens to be the most difficult.
A powerful social media analytics and reporting tool allows social teams to show and validate their return on investment, as well as grasp the complete effect of their work. This includes providing various types of reports that cover multiple channels, detailed analysis of individual posts, and comparison of paid versus organic metrics.
A robust reporting tool also enables you to demonstrate ROI to leadership and other teams. Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs.
Best overall Hootsuite alternative
Let’s begin by looking at Hootsuite alternatives that cover all the categories included in this comprehensive list.
1. Sprout Social
We have to toot our own horn a little. Sprout Social is a stand-out all-in-one alternative on this list—especially for mid-size, large and enterprise businesses.
But don’t take our word for it—from AI-powered capabilities that fuel your social strategy end-to-end to high-level integrations with tools like Salesforce and Zendesk that unify your tech stack, check out what makes Sprout the best tool below.
Experience Sprout Social and Hootsuite for yourself with a free 30-day trial and see which one works best for you.
Start your free Sprout trial
Scheduling and publishing
Efficiently plan, schedule and publish social posts from a centralized social media calendar. Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success.
The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.
Sprout’s AI and automation features also act as a virtual data or copy assistant. Suggestions by AI Assist generate captions with tone options in seconds. And Optimal Send Times uses 16 weeks’ of audience data to suggest seven “best times to post” as you schedule.
From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.
Analytics and reporting
Sprout’s analytics and out-of-the-box reports do the heavy lifting of gathering and synthesizing your data for you. This frees you up to focus on the higher-level thinking that requires a creative human behind the wheel, like strategic and creative planning.
Sprout’s analytics offer comprehensive insights that simplify the process of measuring return on investment and comparing performance with competitors to stay ahead. Sprout’s integration with your CRM provides a complete view of your customer and their journey. Additionally, our Tableau integration allows for the creation of interactive reporting dashboards, further eliminating barriers to social data analysis.
Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Find out more about Sprout’s analytics and reporting capabilities here.
Social listening
Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap.
Our social monitoring tool enables you to take a proactive approach by understanding the sentiment of your audience towards you and your rivals, discovering influencers for potential partnerships, spotting trends as they arise, and staying ahead of potential crises with personalized alerts and detailed sentiment analysis.
If you want to try our social listening solution, reach out to us for a personalized demo.
Request a demo
Customer service
Sprout’s customer service solution for social media extends past simply replying to comments. Our tools facilitate seamless teamwork and offer methods to enhance the customer experience on various platforms.
Manage conversations yourself, or create a Case for other team members to complete. See in real-time when other team members are responding to comments in the inbox to avoid duplicate work and a disjointed customer experience.
Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. And further free up your team’s time with a customizable SproutBot that can handle the common inquiries for you.
Utilize Sprout’s customer service tools to directly communicate with customers and view their previous interactions for added context. Our integrations with Salesforce and Zendesk allow you to seamlessly connect sales and customer service, providing a comprehensive view of your customer’s experience with your brand.
Influencer marketing
The future of social media marketing involves creators and influencers. According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns.
With Tagger by Sprout Social, we offer a creator and influencer marketing solution to help you ease into the future of social media.
Find genuine and influential creators to collaborate with and utilize Tagger to oversee your partnerships, agreements, campaigns, and more in a single unified platform. Tagger also removes the uncertainty from creator collaborations by tracking the effectiveness of your partnerships.
Hootsuite alternatives for scheduling and publishing
A robust social media scheduling tool is a must to keep your posts timely and accounts consistently active. Yet, 35% of marketers cite their brand’s scheduling tool as their top challenge when planning and scheduling content, according to Sprout’s 2023 Content Benchmarks report.
An effective publishing and scheduling tool should be user-friendly and simplify the publishing process. Additionally, with 43% of social teams feeling isolated according to the Index, features that facilitate collaboration are also important.
Check out these Hootsuite alternatives for their scheduling and publishing features.
A quick note: Our pricing sections highlight “billed monthly” plans, but most of these tools also offer annual plans.
2. Agorapulse
Agorapulse is an end-to-end social media management platform with features that cover inbox and publishing, a unified social inbox, reporting, monitoring and team collaboration needs.
Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok. And their high “Ease of Use” ranking on G2 is reflected in their intuitive, clean publishing calendar. Communication features enable smooth, real-time collaboration with shared notes, tracked action items and visibility into who is communicating what.
Agorapulse’s calendar offers other staple features as well, including UTMs and an AI assistant. But one unique feature is its grid layout feature to preview upcoming Instagram posts, making Agorapulse an interesting option if you prioritize Instagram.
Pricing: When billed monthly, standard plan at $69/mo, Professional at $99/mo, Advanced at $149/mo and a Custom plan.
(Source: Agorapulse)
3. Buffer
Buffer has been in existence almost as long as Hootsuite. Although Buffer may not offer as many features as Hootsuite or Sprout Social, it is well-suited for creators, individuals, entrepreneurs, and small businesses.
Buffer offers a simplified publishing calendar and core team collaboration features, like post reviews and account management. In their analytics, they also offer your best days, types of content and posting frequency to power smarter publishing.
Like many social media management platforms, Buffer has an AI Assistant feature that helps you brainstorm, repurpose and tailor posts to publish across platforms, and will provide suggestions for posts from long-form content. What makes it unique is that, as of the writing of this article, Buffer offers their AI Assistant to all new users, including those on the Free plan. While Hootsuite’s is currently free of charge to its users, that offer is for a limited time while OwlyWriter AI is in beta.
Cost: Buffer offers a complimentary plan, followed by paid subscriptions beginning at $6 per month when billed on a monthly basis, making it a highly economical choice.
(Source: Buffer)
4. Oktopost
Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite.
The platform emphasizes its calendar’s focus on managing campaigns, with every cross-channel post published categorized with a specific campaign. The calendar is visually appealing and has color-coding and drag-and-drop functionality for quick adjustments.
Similar to other platforms, Oktopost provides a library of assets, UTM tagging, and features for team collaboration such as tracking changes. Furthermore, Oktopost places importance on their brand protection capabilities. Their “prohibited keywords” feature ensures that all users are following the brand’s voice and company guidelines.
Pricing: Custom pricing based on customer needs.
5. Eclincher
Feedback from users commends Eclincher for its user-friendly interface for scheduling tasks, and for having a helpful customer service team.
The platform has many of the key features we’ve talked about for publishing, including an intuitive drag-and-drop calendar for cross-network publishing, link in bio for Instagram, best times to post feature and agencies/team collaboration features. Additionally, it offers a local SEO tool to show how well your business ranks for any keyword, which can help inform content.
Pricing: Eclincher is an affordable solution, with a Basic plan at $65/month, Premier at $175/month, Agency at $425/month (all while billed monthly) and an Enterprise plan at a custom price.
Hootsuite alternatives for social media analytics
The utilization of social media analytics by brands is broadening beyond just the marketing department. Based on The Sprout Social Index™, a majority of 76% of marketers concur that the insights gathered by their team are utilized by other departments as well.
Here are some Hootsuite competitors who are worth looking into for their analytics and reports.
6. HubSpot
HubSpot stands out from the other platforms mentioned because it serves as a “customer platform” that integrates marketing, sales, content, and customer service teams and their activities.
HubSpot enables you to see marketing, sales and service data in one place, breaking down silos with out-of-the-box social reports and analytics. HubSpot’s reports give you a holistic view of how your platforms and campaigns perform.
HubSpot’s ability to integrate with your CRM helps you see your social media efforts in the context of your larger business by: tracking leads, new customers and website traffic—a metric 60% of mid-management social media pros track regularly, according to the Index.
Cost: The cost of their Marketing Hub is determined by the size of your team.
(Source: HubSpot)
7. BuzzSumo
BuzzSumo is one of the more specialized Hootsuite competitors on this list. It’s meant for analyzing competitor content and discovering content and influencers with an emphasis on journalists.
For competitor analysis, BuzzSumo can ID the most-shared content and how it performs by network and format. Their Facebook Page Analyzer helps you benchmark and compare up to 10 Facebook pages for content engagement. And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more.
BuzzSumo offers a powerful tool for influencer marketing. It primarily targets Instagram, X, and online platforms, assisting you in discovering influencers and content creators who share content related to your brand’s niche.
Pricing: When billed monthly vs. annually, BuzzSumo offers a Content Creation plan at $199/mo, PR & Comms plan at $299/mo, Suite at $499/mo and Enterprise at $999/mo.
(Source: BuzzSumo)
8. Rival IQ
If you’re looking for Hootsuite competitors that solely offer analytics, Rival IQ is hyper-focused on analytics and reporting. Its suite of reports and analytics tools includes solutions for competitive analysis, social post analysis, social media audit tools that you can compare directly to competitor performance, hashtag analytics and social listening solutions.
The tools provided can help identify phrases and topics that increase social interaction with your content, allowing you to improve it. The feature that analyzes post types allows you to view engagement based on various media and post formats. Additionally, customizable dashboards or templates give you the ability to display your data in your preferred manner.
Pricing: They do offer a free analytics plan. For their monthly billed plans, they also offer a Drive plan at $239/mo, Engage at $349/mo and Engage Pro at $559/mo
(Source: RivalIQ)
9. Sprinklr
Sprinklr is a customer experience management tool made for large companies and enterprise. Their Marketing Analytics feature gathers data across 30+ digital channels. And those insights are added to a dynamic, AI-powered dashboard that unifies your cross-channel data and makes it visible to everyone.
Marketing Analytics allows you to view campaigns, marketing insights, and overall trends in a single, reliable source, eliminating isolated data sets and simplifying data management. Customizable reports can be created to analyze content performance, helping you to identify what is successful.
Curious about how Sprout stacks up? Compare Sprout Social vs. Sprinklr here.
Pricing: You can only request a customized quote.
(Source: Sprinklr)
Alternative platforms to Hootsuite for monitoring social media conversations
As social data becomes more impactful and utilized across whole companies, marketers will also need more sophisticated tools to uncover impactful insights. That’s where social media listening comes in.
Social listening unpacks insights about competitors, products, audience sentiment and more. Here are a few Hootsuite competitors for social listening and some of their features.
10. Brand24
Brand24 is among the specialized Hootsuite alternatives that purely handle social listening—not management or publishing. While it features media monitoring, it’s multi-purpose at what it touts as a lower industry price point.
Brand24 provides essential tools that marketers need in a social listening platform. It gathers data from 25 million online sources to aid in social media and media monitoring. The platform can identify influencers, send notifications for changes in conversations, analyze customer emotions, and monitor hashtags. Additionally, it supports 108 languages, making it accessible to a broad audience.
Pricing: Their monthly billing plan offers an individual plan at $99, a Team plan at $179, a Pro plan at $249 and an enterprise plan at $499.
(Source: Brand24)
11. Keyhole
Social listening is just one of Keyhole’s products—they also offer solutions for publishing, influencer marketing, analytics and data, and trends. And G2 reviews often highlight its user-friendly design.
Similar to other social listening tools that we will discuss, Keyhole provides essential functions for conducting industry research, measuring performance against competitors, tracking brand reputation, and managing influencer partnerships. Additionally, their QuickTrends feature allows you to effortlessly discover potential prospects within your sector.
Pricing: Their monthly billing plan offers an individual plan at $79/mo, Team at $149/mo, Pro at $249/mo, Advanced at $449/mo and Enterprise at $833/mo (billed annually).
Hootsuite alternatives for social customer service
Customer service on social media platforms is becoming a crucial element in the marketing strategy. It has the power to strengthen or weaken a brand’s relationship with its customers and their allegiance.
According to the Index, 51% of consumers say that the most memorable brands simply respond to them on social. So you must take advantage of every chance to interact.
If you’re looking for Hootsuite alternatives that are specifically built for customer service, here are a few options to consider, and some of the features they offer.
12. Zendesk
If you are searching for alternatives to Hootsuite that solely focus on customer support, Zendesk is designed exclusively for managing customer interactions and assisting sales teams.
While not social media specific, Zendesk allows your social and customer service teams to deliver personalized interactions, across multiple touchpoints—from social media channels like Facebook and WhatsApp to Slack, mobile apps and your website.
Zendesk offers robust automation and AI capabilities that enable agents to quickly respond and provide self-service articles that Zendesk suggests for you to share. Zendesk also helps you create new help articles on the fly—write a few bullet points and the platform will help turn it into a customer service hub article. And their Content Cues help you understand what gaps exist in your help center articles.
Pricing: Zendesk comes at a high price point, but has a lot to offer. Their monthly billing plan offers a Suite Team at $69/agent/month, $115/agent/month, $149/agent/month and Suite Enterprise, which is a custom price.
(Source: Zendesk)
13. LiveAgent
LiveAgent focuses on providing customer support solutions for social media. They offer a comprehensive customer service tool rather than multiple separate products, making it a cost-effective choice.
LiveAgent also highlights its social media monitoring and customer service platform as part of its software, further bridging the gap between customer service and social team workflows.
Pricing: LiveAgent’s monthly billing plan offers a Small business plan at $15/agent/month, Medium business plan at $35/agent/month, a Large business plan at $59/agent/month and an Enterprise plan at $85/agent/month.
14. Hiver
Hiver stands out among Hootsuite competitors because it was specifically designed for Google Workspaces and, as they describe it, it can “turn your Gmail into a multi-channel helpdesk.”
Hiver enables agents to manage support channels, like email, live chat, phone and beyond, directly in their Gmail inbox. Agents can add color-coded tags and automated rules that help categorize business communication emails directly in their inbox to sort by priority.
It promotes itself as easier to use and cheaper than Zendesk. The catch is that Hiver only supports WhatsApp when it comes to social media.
Cost: Hiver provides a monthly billing option with their Lite package priced at $19 per user per month, Pro package at $49 per user per month, and Elite package at $69 per user per month. For companies requiring more than 50 licenses, they offer personalized pricing options.
Hootsuite alternatives for influencer marketing
According to a Q3 Sprout Social Pulse Survey of 300 marketers, 81% of social marketers describe influencer marketing as an essential part of their social strategy.
Influencer marketing is becoming increasingly significant, with more than 50% of brands utilizing specialized platforms such as Tagger to overcome the obstacle of identifying the ideal influencer for their promotional efforts.
Here are a few platforms to consider for influencer marketing.
15. CreatorIQ
CreatorIQ offers a database of over 17 million creators from all niches. Their platform offers robust search tools to help you unearth the right creators to partner with, including enriched creator profiles that highlight brand affinities, and AI-powered advanced search that helps you search by metrics, keywords, hashtags and more. They also offer creator recommendations that uses a helpful proprietary scoring system that helps automatically and quickly narrow your search.
The company provides a comprehensive selection of 13 different solutions, which include tools for finding and managing creators, a creator relationship management system, competitor analysis, and collaboration tools for teams.
Pricing: They prompt you to sign up for a free demo and to request pricing.
16. Heepsy
With a free plan complete with 360 monthly creator search results and core filters that help you surface relevant creators, Heepsy is among the most budget-friendly options.
Heepsy provides a platform that allows users to find and source creators from Instagram, TikTok, and YouTube regardless of their payment plan. The platform places emphasis on the discovery aspect of influencer marketing, offering tools for locating influencers, accessing their statistics, and creating lists of potential partners. Additionally, Heepsy offers an authenticity analysis feature to help users identify and collaborate with reputable influencers.
Pricing: Free Plan, then their “billed monthly” plans are as follows: Starter Plan at $49/mo, Plus Plan at $169/mo, Advanced Plan at $269/mo and Heepsy services or Enterprise plans that prompt you to talk to their sales team.
(Source: Heepsy)
17. Influencity
Influencity offers a robust community of influencers to choose from at 200 million influencer profiles worldwide to search through in their library. And the emphasis they provide on their site highlighting their high G2 rating makes them a stand-out.
This service provides a wide range of options and services, ranging from finding influencers to managing relationships and tracking campaign progress. This positions them as a comprehensive solution for locating and overseeing influencer collaborations.
Pricing: Influencity plans range from Basic at $168/mo, Professional at $348/mo, Business at $698/mo and a custom plan, making them a great option for mid-market and large enterprise businesses who want to expand their influencer marketing strategies.
Free Hootsuite Alternatives
Free tools will always be the most budget-friendly option, including the aforementioned Buffer. However, free tools also have more limited features and options—like limited profiles or no analytics options.
However, if you’re in search of free alternatives to Hootsuite, consider exploring these tools.
18. Social Champ
Social Champ is a full social media management platform that provides a calendar, publishing capabilities, analytics and an inbox solution.
Social Champ’s free plan enables one user to connect up to three social accounts and have 15 scheduled posts active in their queue at a time. While you have access to sentiment analysis, you can only use their AI Imaginator and AI content wizard tools three times in total.
Social Champ’s complimentary plan includes a strong selection of content recommendations, GIFs for content, and reports. However, your reports only collect information from the past two weeks.
All-in-all, this is a solid option if you want to try Social Champ out, or if you have a handful of social accounts.
(Source: Social Champ)
19. SocialBu
SocialBu is an all-in-one social media management solution specifically geared towards small businesses. It’s also a newer tool, having launched in 2018.
The Free plan offered by SocialBu allows you to link up to two profiles, with options including Facebook, X, or Mastadon. You have the ability to post up to 40 static updates monthly, and you can access hashtag recommendations, create designs using Canva, and find content on the platform. It’s important to keep in mind that an inbox feature is not included in the Free plan.
When it comes to your tech stack, it pays to do your research
Your tech stack is your lifeline. And in the social media marketing world, it has the power to make or break your workflows, strategy and ability to grow the entire business.
Selecting the appropriate tool for managing your social media presence, including content posting, audience interaction, influencer partnerships, and data analysis, is essential.
When it comes to new tools, it always pays to try before you buy. Check out Sprout Social’s different plans to evaluate which is right for you. Then try our platform free for 30 days, or reach out to us for a personalized demo.
The post 19 top Hootsuite alternatives for your brand in 2024 appeared first on Sprout Social.
As the digital landscape continues to evolve, businesses are increasingly turning to social media management tools to help them manage their brand presence. Hootsuite is one of the most popular social media management tools, but there are a number of other options available. In this article, we’ll explore 19 alternatives to Hootsuite for brand management in 2024.
1. Sprout Social: Sprout Social is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
2. Buffer: Buffer is a social media management tool that helps you manage your brand’s presence on multiple platforms. It offers analytics, content scheduling, and team collaboration features.
3. Agorapulse: Agorapulse is a social media management tool that helps you manage your brand’s presence on multiple platforms. It offers analytics, content scheduling, and team collaboration features.
4. Sendible: Sendible is a social media management platform that helps you manage your brand’s presence on multiple platforms. It offers analytics, content scheduling, and team collaboration features.
5. SocialPilot: SocialPilot is a social media management platform that helps you manage your brand’s presence on multiple platforms. It offers analytics, content scheduling, and team collaboration features.
6. Zoho Social: Zoho Social is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
7. CoSchedule: CoSchedule is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
8. SocialFlow: SocialFlow is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
9. MavSocial: MavSocial is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
10. Crowdfire: Crowdfire is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
11. Everypost: Everypost is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
12. SocialBee: SocialBee is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
13. Tailwind: Tailwind is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
14. eClincher: eClincher is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
15. Falcon Social: Falcon Social is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate with team members.
16. SocialOomph: SocialOomph is a comprehensive social media management platform that offers a wide range of features for managing your brand’s presence on social media. It provides analytics, content scheduling, and customer service tools, as well as the ability to collaborate
Source: sproutsocial.com
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