TikTok fuels widely embraced internet trends and facilitates the viral spread of products. This positions it as an ideal platform for brands aiming to enhance their online visibility.
To achieve this, you will need to elevate your marketing efforts and develop a robust TikTok marketing plan. This entails producing captivating videos and participating in trending conversations. Collaborating with influential creators and executing targeted TikTok ads can also enhance your exposure.
The appropriate tools can greatly simplify your tasks. These 30 TikTok resources can significantly drive your growth by saving you time and enhancing your results.
Comprehensive TikTok management solution
Leveraging TikTok for business is an effective means for marketing teams to expand and engage their audience. However, the platform may lack some necessary tools to run a large-scale video campaign or strategy. Fortunately, Sprout Social offers a way to manage your posts, analytics, and more—all in one location.
1. Sprout Social
Sprout Social is an all-encompassing social media management tool that equips you with everything needed to oversee your TikTok account. This tool eliminates the manual work associated with managing multiple social media profiles, allowing you to focus more on achieving your business objectives.
Noteworthy features:
- Smart Inbox that captures and organizes incoming communications to enable your team to respond swiftly to followers
- Performance tracking across numerous social media accounts, letting you gauge your standing against competitors
- Data analysis with insights from all your social channels and the effects of your posts on your website traffic
- Essential social media insights that provide an understanding of your audience to shape your TikTok approach
- Premium analytics featuring advanced filtering to concentrate on your most pertinent metrics
- Advanced scheduling that lets you publish content across platforms at your convenience
- Ideal posting times are automatically analyzed to determine the optimal time to post
- Influencer identification to connect with suitable creators for your TikTok influencer marketing initiatives
- Social listening to remain updated on trending topics and comprehend what interests your audience
- Employs AI analytics to discover the latest TikTok trends and maintain competitiveness
- Generates engaging captions for your TikTok videos using AI
If you’re not already utilizing Sprout, experiment with some of these features using our free 30-day trial.
Tools for TikTok content creation
TikTok thrives on captivating videos. Skilled transitions, striking visuals, and appropriate sound effects can elevate your content significantly.
Therefore, editing your videos is a vital process in creating content that aligns with your brand and reaches your objectives. Ensure you utilize the right TikTok editing tools to streamline this task. Here are some of the top tools available for TikTok video editing.
2. Splice
Splice is a mobile video editor that provides an intuitive set of tools for crafting videos that resonate with your audience. It allows numerous work-in-progress (WIP) projects with advanced editing workflows.
Notable features:
- Aspect ratio format tailored to the platform where you will share your video
- Automatic subtitle generation
- Voice-over recording options for your videos
- Editing section where you can insert media, text, music, overlays, and sound effects
- Access to all your projects in one location
Source: Splice
3. Picsart
Picsart is a robust photo and video editing platform featuring graphic design tools and templates, enabling you to create beautiful media without needing to be an expert. The free version offers essential editing tools and limited AI functionalities.
Noteworthy features:
- Extensive library of templates for your use
- Access to millions of stock images
- AI background removal capabilities
- Templates formatted for every social media network
- Comprehensive video editing tools
- Image asset library
Source: Picsart
4. CapCut
CapCut is a complimentary TikTok video editing app that provides templates and filters for quicker video production. It features a range of AI functionalities to enhance your video editing capabilities.
Notable features:
- Pre-designed video templates
- AI-powered background removal
- AI-driven color correction
- Background noise elimination
- A variety of filters and effects
- Library of songs and sound effects
Source: CapCut
5. InVideo
InVideo is an AI-driven TikTok editing tool equipped with pre-set transitions and effects to help you create professional-looking videos. It features a wealth of stock content and powerful editing functionalities to enhance your TikTok video approach.
Noteworthy features:
- AI-supported video script generation
- Over 6,000 pre-made video templates
- Access to millions of stock footage
- Automated text-to-speech capabilities
- Collaboration tools for teams
- Pre-designed graphics
- Video effects and transitions
Source: InVideo
6. Canva
Canva provides fundamental tools for TikTok video editing. You can craft exceptionally engaging videos with integrated editing tools, graphics, sounds, and effects.
Outstanding features:
- Online video recording capability
- Complimentary stock videos
- Templates with pre-existing transitions
- Extensive music library
- Voiceovers featuring an AI voice generator
- Effects, filters, stickers, and text options
Source: Canva
Marketing tools for TikTok
A marketing resource should support audience expansion and ultimately increase sales. However, if you’re new to social media, your reach might initially be limited.
Collaborating with an influencer or content creator in your field can extend your reach. Their established trust with their audience can help your brand bolster its credibility. Marketing tools can simplify this collaboration.
Additionally, effective TikTok marketing demands precise timing and consistency. You need to post regularly and choose times when your audience is most engaged, which could be during the day or in the middle of the night. These scheduling challenges can interfere with your other commitments, making a scheduling tool essential for efficiency.
The following TikTok tools can aid you in various marketing domains.
7. TikTok video scheduler
The TikTok video scheduler is a built-in feature that enables you to upload videos up to a week and a half prior to release.
Key features:
- Free to use as a native option.
- User-friendly interface.
- Provides copyright verification.
- Alerts you when your video goes live.
Source: TikTok
8. Planable
Planable is a collaborative tool designed for teams to strategize and confirm social media content. It allows you to invite team members or clients to co-create within your workspace, displaying your posts in a feed, calendar, grid, or list format.
Key features:
- Workflow solutions for content collaboration
- User-friendly interface
- Compatible with the leading social media platforms
- Create customized labels for post filtering
Source: Planable
9. TikTok Creator Marketplace
The TikTok Creator Marketplace facilitates collaboration with ideal content creators for brand promotion. It aids in pinpointing the right creators based on your budget, industry, and business objectives. The platform also provides insights into TikTok trends relevant to your field, such as hashtags, highly engaging TikToks, and creators.
Key features:
- Browse and invite creators directly through TikTok.
- View the base payment range of potential collaborators.
- Analyze performance and video statistics of your target creators.
- Monitor your campaign’s effectiveness with engagement metrics from the creator’s account.
Source: TikTok
10. Influencity
Influencity is an AI-driven influencer marketing platform that simplifies the process of finding influencers. This platform allows you to discover influencers and manage campaigns centrally.
Key features:
- A database of over 130 million TikTok influencers
- AI-enhanced filters for faster influencer searches
- Growth filters for identifying rapidly ascending creators
- Audience Lookalikes tool to pinpoint creators able to reach demographics similar to your customer base
- Tools for managing influencer relationships
- Shopify integration for facilitating seeding campaigns
- Comprehensive reporting on campaign effectiveness
Source: Influencity
11. Later
Later is a social media scheduling tool that allows you to plan your TikTok videos proactively. You can upload your videos and customize them with suitable hashtags and mentions directly within the platform.
Key features:
- Auto-publish capabilities for scheduling multiple TikTok videos
- Recommendations for the best posting times to auto-publish videos when your followers are active
- Tools for moderating comments
- A customizable Link in Bio page
Source: Later
12. CoSchedule
CoSchedule is a unified marketing calendar that provides a comprehensive view of all your marketing initiatives. This enables alignment of your TikTok strategy with your broader marketing objectives to optimize impact.
Key features:
- Visual content calendar for planning and scheduling TikTok posts
- Best time schedule to enhance post timing
- AI-powered Social Assist tool for generating ideas and social messages
- Built-in optimizer to help with crafting engaging TikTok video captions
- Pre-defined social sharing strategies
Source: CoSchedule
13. Aspire.io
Aspire.io stands out as a premier influencer marketing platform that elevates your TikTok through word-of-mouth promotions. It features extensive tools for managing campaigns end-to-end.
Key features:
- Influencer search tools and filters to find ideal creators
- Creator marketplace to entice inbound applicants
- Campaign management resources
- Tools for managing influencer relations
- Features for managing content
- Analytics and reporting for monitoring campaign performance
Source: Aspire.io
Analytics tools for TikTok
Once your video is prepared and queued, monitoring your TikTok analytics becomes essential for measuring success and planning future actions. Here are several TikTok analytics tools to observe your metrics:
14. TikTok’s built-in analytics tool
A native tool, TikTok analytics provides insights into your engagement metrics to assess your videos’ effectiveness.
Key features:
- Data organized into four segments: Overview, Content, Followers, and LIVE.
- Track engagement metrics in the Overview segment, including video views, profile views, likes, comments, shares, and follower counts.
- Access detailed statistics regarding your videos in the Content segment such as total playtime, average watch duration, fully viewed videos, and audience reach. Identify trending videos (those with the most growth in the past week).
- Monitor follower growth rate, demographics, and activity in the Followers segment.
- Gain insights about your followers from LIVE sessions, including total views, accumulated time, new followers, unique viewers, and maximum viewer count—all filtered by your chosen date range.
Source: TikTok
15. Socialinsider
Socialinsider offers comprehensive insights into your TikTok performance. You can evaluate your profile, access post-specific TikTok metrics, and understand how your KPIs have evolved over time.
Key features:
- Important performance metrics, including video views, engagement rates, likes, comments, shares, and saves
- Top-performing hashtags based on average engagement
- Historical data for tracking KPI trends over time
- Post tagging to cluster posts according to keywords and themes
- In-depth competitor insights
Source: Socialinsider
16. Exolyt
Exolyt provides a comprehensive overview of your TikTok account’s performance, granting you valuable insights to shape your strategies and improve outcomes.
Key features:
- Complete account overview
- Insights into video performance
- Audience demographics
- Sentiment analysis of user-generated content
- Identifying trending topics, sounds, and hashtags
- Real-time tracking of industry trends
Source: Exolyt
17. Keyhole
Keyhole provides TikTok tools to gain a thorough understanding of how you’re performing. It delivers insights on the hashtags to use and the type of content that garners audience interest.
Key features:
- Insights into video performance
- Statistics for profile performance
- Top hashtags by level of engagement
- Recommendations for the best times to post
- Insights into competitors and profile comparisons
- Most captivating video effects
Source: Keyhole
18. Rival IQ
Rival IQ is a competitive analytics platform that illustrates your competitors’ performance on TikTok. You can uncover insights to inform your strategy and maintain an edge over rivals.
Key features:
- Free comparative report to see your standing against competitors
- Post-specific performance insights for competitors
- Leaderboard analysis to grasp post frequency and engagement levels
- Automated insights for close monitoring of top competitors
Source: Rival IQ
Tools for TikTok growth
The essence of expanding your TikTok presence lies in engaging with your customers. When your video garners substantial engagement, the TikTok algorithm is more likely to promote it to the appropriate audience.
This, in turn, enhances your visibility and helps you gain additional followers for your TikTok profile. Furthermore, engaged followers are likely to continue purchasing from or recommending your brand.
Below are some TikTok tools designed to drive your growth.
19. TikTok Q&A
TikTok Q&A allows you to interact directly with your audience by enabling them to submit questions through your profile or in the comments section.
Responding to your audience’s pressing questions lessens friction in their journey, making purchases easier and eliminating barriers to buying.
Key features:
- TikTok Q&A is accessible during your LIVE sessions
- Reply to inquiries using comments or video responses
- Add the Q&A feature to your profile bio
- Your audience can review past inquiries
To engage the Q&A function on TikTok:
- Navigate to your Profile
- Tap the three-dot (or three-line) icon at the screen’s top
- Select Creator tools
- Tap on Q&A
- Enable the Q&A feature
Source: TikTok
20. Swat.io
Swat.io is a social media management software that helps you oversee all your customer interactions in one unified space. It enables you to monitor your TikTok comments and develop timely responses to keep your audience engaged.
Key features:
- A unified social inbox to track all interactions and brand mentions
- A ticketing system for assigning tasks to team members
- A comprehensive user profile supporting an integrated customer journey
- Sentiment analytics to identify brand advocates easily
Source: Swat.io
21. Iconosquare
Iconosquare assists you in monitoring your TikTok conversations and recognizing engagement opportunities. You can visualize all your comments and manage them effortlessly from a single interface.
Key features:
- Identification of unread comments for easy attention
- Moderation tools within the platform for responding or deleting comments
Source: Iconosquare
Tools for social listening on TikTok
Social media listening provides qualitative insights for a deeper understanding of your audience. It allows you to uncover discussions and content relating to your brand. This knowledge can enhance your understanding of your audience’s needs, issues, and preferences.
Engaging with trending discussions can capture your audience’s interest. Additionally, these insights can alert you to potential brand crises, allowing you to manage them before they escalate.
The following are some of the top social listening tools for tracking conversations on TikTok.
22. Konnect Insights
Konnect Insights is a social media management platform featuring powerful listening capabilities. It consolidates discussions across diverse social networks to understand your audience better.
Key features:
- Share of Voice evaluation
- Sentiment analysis to gauge public perception of your brand
- Insights into product categories for understanding discussions around specific products
- Real-time monitoring for identifying potential brand crises
- Brand health monitoring for an overall view of brand perception
Source: Konnect Insights
23. Brand24
Brand24 is an AI-driven social listening tool that monitors countless online sources. It offers real-time tracking to pinpoint crucial mentions and address them in a timely manner.
Key features:
- Sentiment analysis to differentiate negative from positive mentions
- Monitoring reach and engagement to evaluate brand awareness
- Qualitative insights into conversations for improved audience understanding
- Hashtag tracking to assess the impact of particular TikTok promotions
Source: Brand24
24. Mention
Mention is a monitoring tool that allows you to track TikTok mentions in real-time. It provides conversational insights surrounding specific topics and brands.
Key features:
- Trend detection capabilities to inspire your content creation
- Identifying influencers discussing your brand or specific topics
- Tracking keywords and hashtags for relevance
Source: Mention
Advertising tools for TikTok
25. TikTok Promote
Promote is a built-in TikTok tool that boosts your visibility and engagement. A video chosen for promotion must be public and will display as an ad.
Key features:
- Select your objective, whether that be video views, website traffic, or follower growth. TikTok will promote your video to individuals likely to act in accordance with your desired goal.
- Define your target audience by gender, age, location, and interests.
- Receive anticipated view counts based on your budget and campaign duration.
- Track views, comments, likes, shares, and website visits linked to your promoted video.
- Analyze the demographics of users who viewed your video.
26. TikTok ad library
The TikTok ad library showcases the top-performing TikTok ads from the past month. The library, sourced from the TikTok Creator Center, presents trends, advertisements, and insights from the platform, serving as a valuable resource for understanding high-performing ads.
Key features:
- Gain fresh ideas regarding content types that attract viewers to improve your own ads.
- The search function enables you to locate specific ad content using keywords.
- Ads can be sorted by reach, CTR, and view rates.
- Filter the highest performing ads on TikTok by industry, objective, duration, country, and publish date.
27. TikTok Pixel
TikTok Pixel is an HTML code that can be placed on your website to monitor the behavior of visitors who arrive via TikTok ads. If a visitor makes a purchase, the Developer Mode Pixel gathers information about the product and customer.
Key features:
- Configure the “events” or actions from which you want to collect data. For instance, when someone clicks a button, buys something, or visits another page.
- Default cookies to assist TikTok Pixel in measuring and optimizing campaigns using behavioral data. This data aids in creating audience segmentation funnels and matching website visitors with TikTok users.
- An events manager to create, add, or modify events.
28. PiPiAds
PiPiAds is a product research tool that provides insights into your competitors’ TikTok advertisements. It features various filters for locating desired TikTok ads and a comprehensive library for ad inspiration.
Key features:
- Daily updates and additions to the ads library
- Product research functionalities
- Extensive selection of TikTok advertisements
- Identify trending TikTok products before competitors do
- Advertiser analysis that reveals how your competitors execute their ad campaigns
Source: PiPiAds
29. AdRoll
AdRoll is a leading ad management platform that streamlines TikTok advertising. It allows for the creation, management, monitoring, and optimization of your TikTok ads from one platform.
Key features:
- Identification and retargeting of audiences
- Multi-channel campaigns to enhance ROI
- Historical data on campaigns to guide your strategy
- Comprehensive metrics for assessing campaign success
- In-platform capabilities for editing and optimizing ads
- AdRoll Ad Library for centralized management of advertising content
Source: AdRoll
30. Minea
Minea serves as a TikTok AdSpy tool to identify the most successful TikTok ads and discover trending products. It provides insights to help you stay ahead of the competition and maximize the efficiency of your TikTok ad campaigns.
Key features:
- Daily updates on top-performing TikTok ads
- Insights into ad performance
- Data on ad creatives and target demographics
- Qualitative analyses on successful influencer product placements
Source: Minea
Thrive with essential TikTok tools
Whether you need to locate influencers or edit your videos, a multitude of resources is available for all facets of your TikTok marketing strategy. However, shifting from one TikTok tool to another can be cumbersome.
Streamline the operation through an all-in-one resource that enhances every aspect of your TikTok marketing efforts. Sprout’s TikTok management features allow for monitoring everything from publishing to social listening. Register for a complimentary 30-day trial to learn how these tools can bolster your TikTok strategy.
The post 30 TikTok tools to supercharge your growth originally appeared on Sprout Social.
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