This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. 

AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues. If this happens, please remember you read it here first. If it doesn’t then please forget I said anything about it.

Now, this week’s AI-powered martech releases:

  • Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. It also offers recommendations and insights for better outcomes.
  • Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement.
  • Sprinklr’s Conversational AI+ lets businesses quickly deploy and scale generative AI-powered bots that can have human-like text and voice conversations. It offers a simple and efficient bot creation process with FAQ & Transaction Skill, free form conversational flows and Sprinklr Guardrails features.
  • Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform. The new tools provide instantaneous summaries, themes and supporting quotes across research projects. It also enables automatic translation of interviews for global research.
  • Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance. It creates product recommendations and customized product detail pages and has an AI-enabled assistant ZOE to answer customer questions on product pages.
  • Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. It identifies the most critical feedback and provides clear guidance on improving customer satisfaction. It also streamlines the analysis process and enables businesses to make informed decisions based on customer feedback.
  • EKOM AI’s EKOM 3.0 is the latest version of its solution for digital storefront content generation, scoring, and alignment. It includes TruNexus Intelligence, a multi-model integration feature that accurately scores and approves optimized content.
  • Kustomer’s KIQ Customer Assist with AI Responses is a ChatGPT-powered chatbot for resolving customer issues with accurate and natural-language responses. It engages customers across channels, personalizes interactions, and integrates external data.
  • CommBox’s Era AI can generate personalized information and answer customer inquiries. It uses proprietary technology and large language models to scan enterprise knowledge sources and provide accurate information quickly through various digital channels.
  • ASKtoAI’s Memory and Personality are new features for maximizing the quality and effectiveness of corporate content. Memory stores, organizes and processes information efficiently for consistent brand messaging. Personality personalizes content with a unique brand voice and style.
  • LogRocket’s Galileo AI analyzes user experience data and identifies key areas of friction. It uses a large language model to understand user interactions and provide actionable insights, enabling product teams to make informed decisions quickly and improve user experience.
  • Web.com’s Website AI Builder simplifies website building for small businesses and entrepreneurs. Users answer three questions and the AI generates a personalized website with relevant images, design, and content.

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The post This week in AI-powered martech releases: Dec. 7 appeared first on MarTech.

The world of marketing technology is constantly evolving, with new AI-powered tools and platforms being released on a regular basis. This week, several new AI-powered marketing technology releases have caught our attention. Here’s a rundown of the latest and greatest for the week of December 7th.

1. Chatbot Builder by Drift
Drift, a conversational marketing platform, has released a new chatbot builder that uses AI to help businesses create personalized chatbot experiences for their customers. The chatbot builder allows businesses to create chatbots that can answer customer questions, book meetings, and even qualify leads. The AI-powered chatbot can also learn from customer interactions and improve its responses over time.

2. AI-Powered Email Marketing by Seventh Sense
Seventh Sense has released a new AI-powered email marketing platform that helps businesses optimize their email campaigns. The platform uses AI to analyze customer behavior and engagement, allowing businesses to send emails at the optimal time for each individual recipient. This can lead to higher open rates, click-through rates, and overall engagement.

3. Social Media Management by Sprout Social
Sprout Social has released a new AI-powered social media management tool that helps businesses manage their social media presence more effectively. The tool uses AI to analyze social media data and provide insights into customer sentiment, engagement, and trends. This can help businesses create more effective social media strategies and improve their overall social media presence.

4. Content Creation by MarketMuse
MarketMuse has released a new AI-powered content creation platform that helps businesses create high-quality content more efficiently. The platform uses AI to analyze content and provide suggestions for improvement, including keyword optimization, readability, and overall content quality. This can help businesses create content that is more likely to rank well in search engines and attract more traffic.

5. Ad Optimization by Adext
Adext has released a new AI-powered ad optimization platform that helps businesses improve the performance of their online ads. The platform uses AI to analyze ad performance data and provide recommendations for optimization, including targeting, bidding, and ad creative. This can help businesses get more out of their ad spend and improve their overall return on investment.

Overall, these new AI-powered marketing technology releases are helping businesses improve their marketing efforts in a variety of ways. From chatbots to email marketing to social media management, AI is making it easier for businesses to connect with customers and drive results. As the world of marketing technology continues to evolve, we can expect to see even more innovative AI-powered tools and platforms in the future.