Does your consumer product have AI? Do yourself a favor and don’t tell anyone.
A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t.
“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”
For example, researchers found people were far less likely to purchase a smart television when its description included “artificial intelligence.” A separate group was far more likely to buy it when the words were omitted from an identical description.
The effect was even greater with high-risk/big-ticket purchases like expensive electronics or medical devices. Researchers said this could be because consumers are more wary of monetary loss or danger to physical safety.
“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. “Emphasizing AI may not always be beneficial, particularly for high-risk products. Focus on describing the features or benefits and avoid the AI buzzwords.”
The study was published in the Journal of Hospitality Marketing & Management.
And now, here’s this week’s AI-powered martech news and releases:
- Optimove has partnered with Captain Up and Gamanza Engage to create AI-driven gamification solutions. This allows for the integration of gamification features into Optimove’s marketing platform, enhancing customer engagement through real-time event synchronization and personalized interactions. It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies.
- OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. The user can then add any missing items. Once that is done, Slipstream puts the brief into a template format and checks to see if it reflects the client’s priorities and business objectives — anything from the need to focus on sustainability or DEI to the brand’s tone of voice and distinctive brand assets.
- Webgility’s Webgility AI Assistant is designed to assist small and medium-sized businesses (SMBs) automate their e-commerce workflows. This AI-powered chat assistant utilizes natural language processing to provide quick answers and perform tasks like posting orders to QuickBooks. The feature aims to streamline access to business analytics, helping users manage orders, refunds, and product information efficiently.
- ShareThis’ new contextual targeting solution uses AI to analyze web page content for ad placements. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies. This allows advertisers to improve the relevance and effectiveness of their ad placements.
- Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels. It also assists in creating tailored content and enhances collaboration between sales and marketing teams.
- Coveo and Optimizely are working to enhance AI-powered search capabilities across digital platforms. This collaboration focuses on providing personalized user experiences through Coveo’s generative answering solution and advanced search functionalities. The integration aims to improve content discoverability and streamline access to information, allowing businesses to deliver tailored experiences efficiently.
- Dstillery integrated its audience solutions with the AI-powered curation platform Onetag. This allows brands and agencies using the Onetag Smart Curation platform to access Dstillery’s pre-built models through private marketplaces. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.
- Consumr.ai’s Audience in Motion helps brands predict audience movements using deterministic data. This data-driven approach provides real-time intelligence, aiding strategic planning while complying with GDPR and CCPA. The platform offers quick implementation and delivers detailed insights into consumer behavior, enabling brands to make informed decisions.
- Marketeam.ai’s Maya is an AI Brand Analyst designed to analyze real-time data on brand and market trends. It generates marketing opportunities and plans while working with other AI agents to enhance performance across various channels, providing a comprehensive solution for marketing analysis and strategy.
- PMG’s marketing platform Alli added two AI features to improve campaign planning and creative insights. The Audience Planner allows precise audience targeting by integrating first-party and walled garden data, while Creative Insights analyzes ad performance across channels.
- Wondercraft has unveiled the world’s first AI “Ad Studio,” which simplifies audio ad production for creative teams. This platform allows users to produce and iterate studio-quality audio ads quickly by typing, streamlining the creative process for agencies and brands.
The post AI-powered martech news and releases: August 8 appeared first on MarTech.
# August 8: Latest News and Releases in AI-Powered Marketing Technology
As the digital landscape continues to evolve, AI-powered marketing technology is at the forefront of transforming how businesses engage with their audiences. On August 8, several significant developments and releases in this dynamic field were announced, showcasing the rapid pace of innovation and the growing importance of artificial intelligence in marketing strategies. Here’s a look at the latest news and releases that are shaping the future of AI-powered marketing technology.
## 1. **Google Unveils Enhanced AI Tools for Ad Campaigns**
Google, a leader in digital advertising, announced the release of enhanced AI tools designed to optimize ad campaigns more effectively. These tools leverage machine learning algorithms to analyze vast amounts of data, enabling marketers to target audiences with greater precision. The new features include predictive analytics that forecast campaign performance and automated ad creation tools that generate personalized content based on user behavior and preferences. This development is expected to help marketers increase engagement rates and improve return on investment (ROI).
## 2. **Salesforce Introduces AI-Driven Customer Insights Platform**
Salesforce, a global leader in customer relationship management (CRM), has launched a new AI-driven customer insights platform. This platform integrates seamlessly with existing Salesforce tools, providing marketers with a comprehensive view of customer interactions across multiple channels. By utilizing AI, the platform can identify patterns and trends in customer behavior, allowing businesses to tailor their marketing strategies to meet the specific needs and preferences of their audience. This innovation aims to enhance customer satisfaction and loyalty by delivering more personalized and relevant experiences.
## 3. **Adobe’s AI-Powered Creative Cloud Updates**
Adobe has rolled out updates to its Creative Cloud suite, incorporating advanced AI capabilities to assist marketers in content creation. The new features include AI-driven design suggestions, automated video editing, and intelligent image recognition tools. These updates are designed to streamline the creative process, enabling marketers to produce high-quality content more efficiently. By reducing the time and effort required for content creation, Adobe aims to empower marketers to focus on strategic planning and campaign execution.
## 4. **HubSpot Launches AI-Enhanced Marketing Automation Tools**
HubSpot, a leading provider of inbound marketing and sales software, announced the launch of AI-enhanced marketing automation tools. These tools are designed to help businesses automate repetitive tasks, such as email marketing, social media posting, and lead nurturing. By leveraging AI, HubSpot’s new features can analyze customer data to determine the optimal timing and content for marketing communications, ensuring that messages resonate with the target audience. This release is expected to improve efficiency and effectiveness in marketing operations.
## 5. **Emerging Startups Making Waves in AI Marketing**
Several emerging startups are gaining attention for their innovative use of AI in marketing technology. Companies like Phrasee, which uses AI to generate optimized email subject lines and copy, and Albert, an AI-driven platform for autonomous digital marketing, are pushing the boundaries of what’s possible in the industry. These startups are leveraging AI to provide marketers with tools that enhance creativity, improve targeting accuracy, and drive better results.
## Conclusion
The developments and releases announced on August 8 highlight the transformative impact of AI-powered marketing technology. As AI continues to advance, it is becoming an indispensable tool for marketers seeking to enhance their strategies, improve customer engagement, and drive business growth. With tech giants and innovative startups alike investing in AI, the future of marketing technology promises to be more intelligent, personalized, and efficient than ever before. Businesses that embrace these advancements will be well-positioned to thrive in an increasingly competitive digital landscape.
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