AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success.
Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX:
- Audience & Customer Data Management.
- Privacy-Enhanced Data Collaboration.
- Ad Platforms.
- Ad Intelligence & Measurement.
“AWS Advertising and Marketing Technology Competency Partners earn their badge after successfully completing a rigorous review of their delivery model, technical validation, and proven customer success,” AWS said.
Why we care. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. The program should also act as a spur to vendors seeking accreditation. Existing partners include some of the biggest players in martech software and consulting.
Martech partners. Among the partners already accredited are some familiar names from the martech space including Acquia, ActionIQ, Adobe, AppsFlyer, Braze, Brightspot, Contentsquare, HubSpot, LiveRamp, mParticle, SAS, Sprinklr, Tealium, Treasure Data and ZoomInfo.
Dig deeper: Acquia acquires tech platform to expand DXP capabilities
Consulting services with accreditation include Accenture, Infosys, Merkle, Publicis Sapient and PwC.
The post AWS expands its martech competency program appeared first on MarTech.
Amazon Web Services (AWS) has recently announced enhancements to its Marketing Technology Competency Program, which aims to help customers identify and connect with industry-leading marketing technology providers. The program, which was first launched in 2017, has been updated to include new categories and criteria that reflect the evolving needs of marketers in today’s digital landscape.
The AWS Marketing Technology Competency Program is designed to help customers find software solutions that are built on AWS and have been vetted by the company for their ability to deliver marketing outcomes. The program includes a range of marketing technology categories, including customer data platforms, marketing automation, digital asset management, and personalization engines.
One of the key enhancements to the program is the addition of new categories that reflect the growing importance of data-driven marketing. These include data management and analytics, as well as artificial intelligence and machine learning for marketing. AWS has also updated the criteria for existing categories to ensure that they align with the latest best practices in marketing technology.
To be included in the program, marketing technology providers must undergo a rigorous technical validation process conducted by AWS. This includes a review of their architecture, security, and performance, as well as their ability to integrate with other AWS services. Providers must also demonstrate a track record of delivering successful marketing outcomes for customers.
The enhancements to the AWS Marketing Technology Competency Program come at a time when marketers are increasingly turning to technology to drive growth and improve customer experiences. According to a recent survey by Gartner, marketing technology now accounts for 26% of marketing budgets, up from 22% in 2020.
By providing customers with a curated list of marketing technology providers that have been vetted by AWS, the program aims to help marketers make more informed decisions about the tools they use. It also provides marketing technology providers with a way to differentiate themselves in a crowded market and gain visibility with potential customers.
Overall, the enhancements to the AWS Marketing Technology Competency Program are a positive development for both marketers and marketing technology providers. By providing a clear framework for evaluating marketing technology solutions, AWS is helping to drive innovation and improve outcomes in the marketing industry.
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