I have been into SEO field from past 5 years and read a lot of articles over the web but never been able to understand the concept of how actually google rank a particular keyword for a website. Few people say

a .) You should optimize the website with respect to On Page SEO.
b .) Few say build good quality backlinks. What actually a good quality backlink? A website which high PA& Da or the website which give a dofollow link.
c .) Some say target long phrase keyword as they help in ranking generic keywords but when checking the search volume for those working keywords it presents no figure.

d .) keep on constructing content in your niche/
d .) and much more blah blah blah …

Can anyone let me know a genuine answer to my confusion

submitted by / u/ dd_iOSDeveloper to r/ SEO
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