Artificial intelligence (AI) is fundamentally transforming the way we perform our jobs. AI marketing tools are currently redefining the industry and will continue to do so in the future. Companies are channeling resources into AI marketing tools for improved reporting, analytics, content creation, and customer care, maximizing their strategic efforts.
The applications for AI tools in social media marketing are expanding rapidly. Users are leveraging AI marketing tools to facilitate customer support inquiries, devise personalized offers, compose email content, automate administrative duties, and scrutinize consumer data. Whatever your needs may be, there exists an AI marketing tool tailored to assist you.
Continue reading to learn about the 24 premier AI marketing tools available to enhance your workflows—and empower you to make quicker, more informed decisions that give you a competitive edge.
What constitutes an AI marketing tool?
An AI marketing tool refers to software that implements artificial intelligence technologies, including machine learning (ML), natural language processing (NLP), semantic search, and sentiment analysis to optimize marketing tasks and workflows.
The functionality of AI marketing tools is rather sophisticated. In basic terms, these tools process data and inputs that users provide to generate insights or actions in response to requests. There are numerous AI use cases in marketing, but social media marketing is particularly enhanced by automation, reducing a substantial amount of manual work.
We have put together an AI marketing toolkit to provide our top five resources. Download it for customizable templates and guidance on effectively incorporating AI into your role and across your organization. Interested in learning more? Explore how Sprout can help you leverage AI in social media marketing.
Leading AI marketing tool
A growing number of companies are amplifying their use of AI as they expand or transition from traditional software to digital solutions. Social data is pivotal in many marketing overhauls.
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According to The 2023 State of Social Media Report, 97% of business leaders concur that AI and machine learning (ML) will empower organizations to analyze social media data and insights more efficiently, which will enhance their overall marketing strategies.
Marketers are employing AI in various capacities, including sentiment analysis for responding to customer feedback and crises, competitive analysis to maintain market dominance, and content recommendation engines for better engagement. AI-generated insights are significantly contributing to behavioral segmentation and other agile marketing strategies.
Investing in an AI marketing tool that seamlessly integrates into your tech ecosystem enables you to scale marketing efforts, combine marketing functions, and streamline your workflows across the organization.
1. Sprout Social
Sprout Social’s AI functionalities within our unified platform enhance business performance through social channels, fostering improved collaboration between teams and positioning you favorably for audience engagement.
How Sprout enhances marketer capabilities
Sprout offers an array of marketing functionalities—from social media listening and customer care to digital marketing and competitive intelligence—equipping you with more impactful insights for quicker decision-making.
Utilize Sprout’s AI-enhanced social tools for:
- Business intelligence. The 2023 State of Social Media Report reveals that 44% of business leaders are leveraging sentiment analysis to comprehend consumer behavior. Sprout enables you to tap into the potential of your social interactions by showcasing critical business information at the speed of social. Its AI and automation facilitate the processing of over 50,000 messages per second in Social Listening and more than 600 million messages daily.
- Reputation management. Sprout’s Listening features prepare you for early crisis identification and management, allowing you to set alerts for spikes or monitor trending keywords/phrases within customer dialogues.
- Social media scheduling. Sprout eliminates the uncertainty around optimal posting times on social media. You can pre-schedule content and utilize Optimal Sent Times to identify the best moments to share your posts.
- Streamlining marketing workflows. Sprout’s AI and patented ViralPost® technology empower brands to simplify workflows. For instance, Suggestions by AI Assist aids in generating captions in seconds, helping you overcome writer’s block, spark new ideas, and enhance your post copy.
- Customer support. Sprout enhances the quality of customer care. For instance, you can build chatbots for handling customer service inquiries and propose replies to customer questions. Enhance your customer service case management with our Case Management solution by removing the manual workload of assigning and constructing cases. Empower your support teams to provide the right amount of attention while avoiding interruptions.
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AI marketing tools designed for automation
2. Zapier
Zapier is a market-leading tool for AI-driven automation. Streamline time-consuming tasks and convert text-based inputs into data to tackle simple inquiries, thereby reducing manual effort and scaling your business with valuable insights. A free version is available, or you can buy one of Zapier’s subscription plans for additional features.
3. Salesloft
Salesloft is a sales engagement platform that provides a suite of AI marketing tools designed to assist teams in managing their workflows more effectively. It features various automation capabilities, from email and call automation to cadence management. For instance, you can implement chatbots to offer personalized responses, pose questions, and direct discussions to a human sales representative as necessary. Contact Salesloft for a pricing quote.
4. Salesforce
Salesforce serves as a customer relationship management (CRM) platform with a focus on sales, customer service, e-commerce, analytics, and marketing automation. For instance, Salesforce Einstein AI utilizes machine learning and predictive analytics to scrutinize historical customer data and identify patterns that may signify potential churn.
Salesforce integrates with Sprout to provide your team with a comprehensive view of customers. With Sprout’s social data embedded in Salesforce’s AI assistant, the Agentforce assistant for Service Cloud, support agents can expedite case resolution and reveal customer insights precisely where they already function in Service Cloud. The Agentforce Assistant for Service Cloud also empowers agents to personalize responses to customers and elevate the brand experience.
AI marketing tools for digital marketing initiatives
AI marketing tools can facilitate comprehensive digital marketing activities. Here are a few options to examine in your research.
5. Albert.ai
Albert.ai presents itself as a “digital ally” that autonomously optimizes across various channels. This AI marketing tool enhances digital advertising performance through sophisticated automation. It assists with an array of tasks from keyword research to budget allocation and audience engagement to reporting. You can reach out to Albert.ai for a tailored pricing quote.
6. Optimove
Optimove is a CRM platform that provides insights into customer behavior, campaign performance, hyper-segmentation, A/B testing, and multi-channel tracking. These capabilities offer insights into which campaigns to initiate or which customers may be overexposed to marketing emails. Optimove provides tailored pricing solutions to suit your company’s requirements.
7. Tidio
Tidio functions as an AI-powered chatbot platform. It aids in optimizing conversion rates through customer interactions on your website. Utilize Tidio to bolster web conversions and attract leads via live chat, decreasing churn rates and fostering customer loyalty. Begin with a free trial or select a plan that starts at $29, with custom pricing available based on your organization’s needs.
AI marketing tools for content creation
AI marketing tools assist in crafting messages that resonate with your target audience, reflect your brand voice, and expedite the writing process. Consider the following AI tools for content planning and writing.
8. Keyword Insights
Keyword Insights stands out as a robust search engine optimization (SEO) tool featuring an AI writing assistant tailored for contemporary content creators. This AI writing assistant merges content research, writing, and optimization into a singular platform. With this interactive AI chat assistant, you can receive dynamic feedback on a variety of writing tasks, ranging from eye-catching introductions to product descriptions.
9. Jasper
Jasper accelerates the writing process using generative AI. This content generation tool provides access to over 50 templates for various marketing assets, such as landing pages, emails, and blog posts. It offers numerous font styles and supports over 80 languages. Jasper is also aligned with your brand’s specific voice and style to ensure that you deliver high-quality, consistent content. You can try Jasper with a free trial or select from their Creator, Pro, or Business plans for additional features.
10. Writer
Writer is an AI marketing tool designed to elevate enterprise marketing efforts through sophisticated copywriting solutions, including a chatbot feature. Writer’s grammar and syntax recommendations refine your writing into polished and accurate copy. It also ensures that your company’s brand voice, tone, and style are preserved by enabling you to create a personal database of approved terminology. Access Writer for free, or choose a basic plan for $18 per month, or contact their sales team for enterprise pricing.
11. Surfer SEO
Surfer SEO assists in enhancing the quality of your web page content to improve rankings on search engine results pages (SERPs). This content-focused AI tool can analyze SERPs, assess keywords, and juxtapose your content with high-ranking pages’ learnings. Surfer additionally provides an outline generator and keyword research tools to aid in content planning and drafting. Surfer’s plans start at $99 per month and cater to smaller teams, agencies, and enterprises.
12. Claude
Claude serves as an AI assistant focused on safety, accuracy, and security to enhance productivity. It assists in drafting and iterating on websites, graphics, documents, and code, making it particularly useful for copywriting endeavors. You can also share your most effective discussions with your team to spur further brainstorming and execution. Claude has various pricing models starting with a free version and scaling to professional and enterprise levels beginning at $20 per person per month.
AI tools geared towards social media marketing
Now we arrive at our preferred category: AI tools tailored for social media marketing. Let’s explore:
13. Smartly.io
Smartly.io is an AI-enabled advertising platform that boosts social media marketing by providing creative, media, and intelligence solutions. For example, you can automate the creative production of assets, optimize cross-channel social media campaigns, perform social analyses, and predict future performance trends. Contact Smartly for customized pricing options.
14. SocialPilot
SocialPilot is tailored for businesses and agencies as a social media management and scheduling platform. You can bulk schedule up to 500 posts, delegate tasks, and create automated reports. Along with functions for publishing and analytics, SocialPilot features an AI assistant for enhancing content creation and a content library for managing assets. This AI marketing tool platform offers a 14-day free trial with no credit card required. Paid plans commence at $25 per month and scale for professionals, smaller teams, and agencies.
15. Loomly
Loomly is a comprehensive social media marketing platform that aids in organizing your publishing and planning efforts. It includes a content calendar and library, as well as a stream of post ideas based on current events and trending topics. Loomly also provides collaboration and approval features, integrating with platforms such as Facebook, Instagram, LinkedIn, and more. Loomly has a 15-day free trial, and paid plans start at $32 monthly, with customized pricing for enterprises available.
16. Agorapulse
Agorapulse offers a variety of solutions for social media marketing. The platform features a unified inbox, scheduling, publishing, and reporting. Similar to other AI tools in our list, Agorapulse includes an AI writing assistant designed to enhance your content. It integrates with several major networks such as X (formerly Twitter), Facebook, Instagram, and YouTube, along with Google Analytics. You can test the tool free for 30 days or purchase a plan with their standard package beginning at $49 per user per month and scaling to custom pricing.
AI tools for email marketing
AI can enhance conventional digital marketing techniques. Let’s delve into AI email marketing tools that are worth considering.
17. Seventh Sense
Seventh Sense is an email marketing tool that employs behavior profiling to capture customers’ attention. It creates predictive models that assess the optimal day and time to dispatch email campaigns, tailoring this analysis for each contact based on their activity. Marketers can expect improved email deliverability and higher sender scores. Seventh Sense also integrates with HubSpot and Marketo, offering flexible pricing for business and enterprise customers.
18. Milled
Milled operates as one of the largest search engines specifically for e-commerce emails and campaigns. You will have access to a vast repository of over 36 million emails from in excess of 100,000 e-commerce brands. Milled also offers AI marketing tools for creative inspiration, competitor monitoring, and campaign enhancement. It has several pricing plans in place: a free basic plan, a professional tier at $99 per month, and $299 for businesses.
19. ZeroBounce
True to its name, ZeroBounce focuses on optimizing your emails to reduce bounce rates. It specializes in services relating to email validation and deliverability, offering various tools such as activity data, email scoring, and beyond. ZeroBounce is designed to enhance email campaign performance by improving list accuracy and inbox placement. ZeroBounce presents flexible pricing, starting with a pay-as-you-go credit system with the lowest subscription plan starting at $18 monthly.
20. Reply.io
Reply.io is tailored to enhance sales outreach and email marketing through automation and AI-driven solutions. It encompasses functionalities like email automation, unlimited mailboxes, an email deliverability kit, multichannel conditional sequences, and more. You can also automate scheduling meetings, simplifying the process of booking leads. Reply.io features a flexible pricing model, with the lowest plan beginning at $59 monthly.
AI marketing tools for proofreading
Not every marketer is a grammar expert. Thankfully, AI marketing tools for proofreading can ensure error-free copy each time. Here are some AI tools for content editing you can utilize.
21. Grammarly
Grammarly assists you in producing accurate writing through clarity recommendations, grammar checks, plagiarism detection, and adherence to style guides. It also provides tailored tone suggestions, whether formal or informal. The tool supports various platforms you likely already use, including Google Docs, Microsoft Word, and Gmail. Grammarly’s free plan offers spelling and grammar suggestions, alongside 100 AI prompts. You can acquire a professional or enterprise account for more comprehensive tools.
22. Hemingway Editor
Hemingway Editor employs machine learning (ML) to pinpoint editing opportunities at a sentence level to strengthen your writing. It assesses your content and suggests modifications to clarify, condense, or enhance your vocabulary. Furthermore, it assigns a readability score and grade level for overall content performance evaluation. Hemingway is accessible for free.
23. Frase.io
Frase.io operates as an AI-driven marketing platform aimed at assisting with writing and editing SEO content. It provides a comprehensive content creation process where users can research, write, and optimize content effectively. You can use Frase.io to develop content briefs, edit articles, and scrutinize search queries. Frase.io offers a free trial accompanied by various pricing options for individuals and businesses. Additionally, you can acquire different add-ons to tailor the experience to your requirements.
24. Hoppy Copy
Hoppy Copy is an AI marketing tool designed to enhance email marketing campaigns and newsletters. It encompasses features such as an editor to create engaging copy and a content converter to repurpose content across different formats. Additionally, Hoppy Copy includes a spam checker to enhance email deliverability. The platform offers a free seven-day trial with tiered pricing starting at $23.
The advantages of employing AI tools for marketing
AI marketing tools facilitate quicker completion of tasks by managing repetitive or tedious duties that may be time-consuming or labor-intensive. Moreover, they help in producing high-quality work informed by data. Here are some essential ways marketers are gaining from AI marketing tools:
AI for personalized customer service
Offering tailored content for every customer is a standout benefit of AI marketing tools in your work. Alongside integrating personalization into each phase of the buyer journey, you can leverage customer service social media tools for enhanced responsiveness. AI marketing tools can customize content for specific buyer personas and analyze customer profiles to provide recommendations.
AI for content creation
Utilizing AI to back and scale social media content creation is among the most prevalent advantages. It can be implemented to unveil fresh content ideas, develop outlines and briefs, edit, and draft. Employing AI for content creation alleviates the mental burden on marketers during the creative writing process, yielding a rough draft for content creation within moments. This allows them to infuse their unique human touch and adapt it to their brand’s voice.
AI for data analysis
AI can gather and interpret massive data volumes, empowering you to derive insights quicker and compile summaries for team communications. The practical applications of AI in data analysis and reporting are extensive, with sentiment analysis serving as an excellent example. AI can sift through data across the internet and social media to gauge customer sentiments concerning your brand and products across various online platforms. It enables a deeper understanding of real-time brand perception, shifting market trends, and the interests and expectations of your target audience.
AI marketing tools are vital for the future of marketers
It is time to embrace the future of marketing by leveraging AI tools to amplify your marketing efforts and optimize your martech stack for maximum impact. Gain back hours from manual activities to concentrate on extracting insights and executing effective strategies. A unified AI marketing tool like Sprout Social will enable you to achieve that. Sign up for a free 30-day trial.
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