“Enhancing Your Exposure: A Handbook for Utilizing Powerful TikTok Hashtags to Boost Views in 2024”

1. Enhance visibility

Using hashtags in your TikTok captions can put your content before TikTok viewers who may not be following your brand. By using a relevant hashtag aligned with the video content, you can attract users who are already interested in that subject.

For example, including #DIYProject could increase the likelihood of your video appearing in search results for users looking for that hashtag.

2. Increase engagement

Improved visibility could also lead to enhanced engagement rates. As more people view your TikTok content, a greater number may wish to interact with it by liking or commenting.

3. Create community

Branded TikTok hashtags serve as an excellent tool to develop a community surrounding your brand. You can motivate your audience to produce videos employing a brand-specific hashtag. This approach can cultivate a strong following that appreciates sharing related or relevant content associated with your business.

An example of this is Jellycat, which has built a community around the #jellycat hashtag. Users showcase their Jellycat toys, discuss launches, and more. This hashtag has garnered 1 billion views, showcasing the popularity of such content.

4. Identify competitors

Popular industry-specific hashtags can aid in unveiling other businesses that utilize the same hashtags. You can carry out a competitive analysis with this hashtag data (among other metrics) to understand their strategies, content, and performance, allowing you to benchmark your TikTok success against theirs.

5. Generate TikTok content ideas

Searching for niche-specific hashtags will yield results for high-performing content related to those hashtags. This presents an opportunity to identify what resonates with your target audience and spark content inspiration.

6. Discover pertinent influencers

Hashtag searches can also lead you to influential accounts producing relevant content. If you intend to execute an influencer marketing campaign, this is an excellent method to unearth TikTok influencers to collaborate with.

7. Engage with trends

TikTok trends are ever-changing, but seizing the right ones at the right moment can enhance visibility and engagement. Creating content associated with trending hashtags demonstrates to your followers that your brand is vibrant and pertinent.

Discover trends by clicking the search icon located in the top right of your TikTok home feed. This will reveal trending topics as well as subjects TikTok believes may interest you based on your activity. Browse TikTok as if you were part of your target audience to see what content ideas emerge.

8. TikTok monitoring

Hashtags—particularly branded ones—are vital for social media monitoring on TikTok. TikTok monitoring enables you to track and respond to social interactions, enhancing your understanding of your target audience while safeguarding your brand.

Utilize a TikTok monitoring tool to gather insights about your target audiences, competitors, and brand perception.

Leading TikTok hashtags in 2024

Wondering how to uncover trending hashtags on TikTok? We have some of the leading TikTok hashtags across various industries for your inspiration.

50 Popular hashtags on TikTok

1. #fyp
2. #foryou
3. #viral
4. #foryoupage
5. #tiktok
6. #fy
7. #trending
8. #funny
9. #duet
10. #comedy
11. #love
12. #meme
13. #tiktokindia
14. #funnyvideos
15. #learnontiktok
16. #music
17. #video
18. #like
19. #memes
20. #cute
21. #prank
22. #fun
23. #follow
24. #aesthetic
25. #tik_tok
26. #tiktokuni
27. #tiktokviral
28. #tiktok_india
29. #happy
30. #new
31. #tiktoker
32. #foodtiktok
33. #viralvideos
34. #followme
35. #live
36. #dancer
37. #repost
38. #tiktoklover
39. #funk
40. #tiktokphilippines
41. #tiktoktravel
42. #tiktokchallenge
43. #funfacts
44. #likeforlike
45. #dancetutorial
46. #levelup
47. #like4like
48. #viralpost
49. #followforfollowback
50. #follow4follow

Top 10 Trending TikTok hashtags

Remember that this list varies week by week, so be sure to check out TikTok’s current trending hashtags.

1. #dodgers
2. #terrifier3
3. #terrifier
4. #mizukiakiyama
5. #projectsekai
6. #glorilla
7. #fornitemares
8. #robot
9. #rafecameron
10. #moonmusic

Top 10 TikTok hashtags for B2B

1. #B2BMarketing
2. #BusinessGrowth
3. #EntrepreneurLife
4. #CorporateCulture
5. #BusinessTips
6. #B2BSales
7. #Networking
8. #BusinessInnovation
9. #Leadership
10. #B2BContent

Top 10 TikTok hashtags for fashion and beauty

1.  #FashionInspo
2. #BeautyTips
3. #OOTD (Outfit of the Day)
4. #MakeupTutorial
5. #FashionBlogger
6. #BeautyHacks
7. #StyleGuide
8. #FashionTrends
9. #BeautyGram
10. #Fashionista

Top 10 TikTok hashtags for fitness

1. #FitnessJourney
2. #WorkoutMotivation
3. #HomeWorkout
4. #Fitspo
5. #GymLife
6. #FitnessChallenge
7. #HealthyLifestyle
8. #FitnessGoals
9. #FitFam
10. #ExerciseRoutine

Top 10 TikTok hashtags for food and drink businesses

1. #Foodie
2. #FoodPorn
3. #Recipe
4. #Cooking
5. #FoodBlogger
6. #Yummy
7. #FoodLovers
8. #Restaurant
9. #Cocktails
10. #FoodTikTok

Top 10 TikTok hashtags for technology and software

1. #TechTips
2. #SoftwareDevelopment
3. #Innovation
4. #Coding
5. #TechNews
6. #AI
7. #CyberSecurity
8. #TechGadgets
9. #Programming
10. #TechTrends

Top 10 TikTok hashtags for travel

1. #TravelTok
2. #Wanderlust
3. #Adventure
4. #TravelBlogger
5. #Explore
6. #TravelGuide
7. #RoadTrip
8. #TravelVlog
9. #BucketList
10. #TravelTheWorld

TikTok hashtag best practices

Maximizing your TikTok reach starts with a well-thought-out hashtag strategy. By adhering to these best practices, you can efficiently leverage hashtags to enhance the reach and engagement of your TikTok content, thereby expanding your presence on the platform.

1. Combine popular and specific hashtags

Mix widely used hashtags with more niche-specific ones. Broad hashtags boost visibility, while niche hashtags target a specific audience. This strategy not only broadens your reach but also draws in more engaged followers who are likely to interact with your content.

2. Avoid unrelated hashtags

Stay away from banned hashtags, as they can restrict your content’s visibility. Ensure your hashtags are relevant to your video. Using irrelevant hashtags can mislead the algorithm and may even result in your content being flagged as spam. Do not use trending hashtags in the hope that they will simply draw more viewers. Purposefully use relevant hashtags connected to your content.

3. Use an appropriate number of hashtags per video

Although TikTok permits up to 100 characters for hashtags, using too many can clutter your caption. Aim for 3-5 relevant hashtags per post to maintain clarity and increase the impact of each hashtag.

4. Strategically position hashtags

Your hashtag placement is important. Include them in your caption, either at the start to catch the viewer’s attention or at the end to keep captions tidy. Alternatively, place them in a comment beneath your video to keep the captions compact.

Tools for TikTok hashtag generation and discovery

In search of additional inspiration for TikTok hashtags? Numerous tools exist to assist you in finding the ideal hashtags for every video you upload. These four are excellent starting points.

Sprout Social

Sprout Social is a comprehensive social media management platform that facilitates multiple tasks—from monitoring online discussions to detecting trends and more. As you draft content in the Compose box, it suggests relevant hashtags based on what you start typing. Alternatively, utilize Suggestions by AI Assist to generate text and hashtags as you create posts. These automated AI features can alleviate the uncertainties of manually searching for fitting hashtags.

Hashtag Expert

Hashtag Expert is a straightforward mobile app that assists in finding hashtags based on a starting keyword, a category relevant to your field (with 35 options available), or a group of previously used hashtags. Download Hashtag Expert to begin accumulating hashtags for your video content.

You can effortlessly gather a set of pertinent hashtags for your video and save them for future use or copy them directly from the app to paste into your TikTok caption. Plus, daily trending hashtags will also be at your disposal to spark more content ideas.

TikTok Hashtags

TikTok Hashtags is a simple hashtag generator that helps evaluate related hashtags.

Start by entering a hashtag such as #style and generate a selection of relevant and popular hashtags that can enhance your content’s visibility. This user-friendly tool is completely free and suitable for your forthcoming videos.

It’s worth noting that TikTok is not affiliated with this site.

Ahrefs TikTok Hashtag Generator

Ahrefs provides a complimentary AI TikTok Hashtag Generator as part of its suite of free digital marketing and SEO tools. This particular hashtag generator operates slightly differently than the others.

With Ahrefs’ AI-driven hashtag generator, you can type in your video caption or a brief overview of your video into the text box and let the tool generate a list of hashtags for you to use. Indicate the number of hashtags desired, the preferred format, and the tone you are aiming for. You can then copy and paste the hashtags directly into TikTok.

Make TikTok hashtags work for you

With an increasing number of businesses adopting TikTok in their marketing efforts, utilizing hashtags effectively can help you stand out. However, simply using the right hashtags isn’t sufficient. It is also vital to track your TikTok analytics to identify opportunities for continued improvement.

The post TikTok hashtags: How to use the best hashtags for more views in 2024 appeared first on Sprout Social.