I am thinking about building out my website to include some pages dedicated to specific competitive products. These would have a competitive brand and model in the URL, and the page would be a comparison between my product and what the customer is searching for. I feel about having these pages be “no-index” and only promoting them with PPC in my Geotargeted market.

Is there any way that this strategy could not work, or possibly backfire on me?

submitted by / u/ BeachBoyBizMan to r/ SEO
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