Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to reach an international audience, while London-based Infobip will gain greater access to the North American market.
Community and Infobip. Community, which numbers Ashton Kutcher among its founders, uses SMS to connect enterprise brands, political and public figures, creators, musicians and other celebrities to their audiences through a unique telephone number. The collaboration is intended to Community users to connect with worldwide fan and customer bases through personalized, precisely targeted mobile messages. It has previously operated only in North America.
Infobip’s mission is to enable omnichannel engagement across the customer journey through a single platform that also supports user authentication and contact center solutions. While Community has been SMS-centric, Infobip supports and connects engagement across a multitude of channels including not only SMS, but also email, voice, web and mobile push, in-app messaging, Instagram, Messenger and WhatsApp.
Dig deeper: Why we care about mobile marketing
Why we care. With so much customer engagement occurring across a diverse and growing eco-system of channels, the ability to coordinate touchpoints and analyze impact within one platform will be attractive for marketers that lean heavily on those channels. Community adds a dash of glamor with its high profile celebrity users (hello, Kerry Washington) as well as enterprise brands like McDonald’s, CNN and William-Sonoma.
This looks like a strategic partnership rather than an integration of technologies, but we’ll watch and see whether Community expands its capabilities across additional channels.
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Infobip, a global cloud communications company, has recently announced its collaboration with Community, a messaging platform that connects individuals and organizations with their audiences through text messaging. Together, they have launched a new global messaging service that aims to revolutionize the way businesses communicate with their customers.
The new service, called Infobip-Community Messaging, combines Infobip’s powerful messaging infrastructure with Community’s user-friendly platform to provide businesses with a seamless and efficient way to reach their customers. With this service, businesses can send personalized messages to their customers’ mobile phones, allowing them to engage with their audience in a more direct and meaningful way.
Infobip’s messaging infrastructure is known for its reliability and scalability, making it the perfect partner for Community’s platform. The collaboration between the two companies has resulted in a service that is not only easy to use but also highly effective in reaching customers. Businesses can now send messages to their customers in over 190 countries, with the ability to reach billions of people worldwide.
The Infobip-Community Messaging service offers a range of features that make it stand out from other messaging services. For example, businesses can create and manage multiple messaging campaigns, track the performance of their messages, and even automate their messaging based on customer behavior. This level of customization and control allows businesses to tailor their messaging to their specific needs and goals.
One of the key benefits of the Infobip-Community Messaging service is its ability to improve customer engagement. By sending personalized messages directly to customers’ mobile phones, businesses can build stronger relationships with their audience and increase customer loyalty. This is especially important in today’s digital age, where customers expect personalized and immediate communication from the brands they interact with.
In addition to improving customer engagement, the Infobip-Community Messaging service also offers businesses a cost-effective way to reach their customers. With the ability to send messages at scale, businesses can save time and money while still achieving their communication goals.
Overall, the collaboration between Infobip and Community has resulted in a powerful new messaging service that has the potential to transform the way businesses communicate with their customers. With its reliability, scalability, and user-friendly platform, Infobip-Community Messaging is poised to become a leading messaging service for businesses around the world.
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