Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace.
“More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they’re losing out on pipeline and revenue,” said Tony Uphoff, president of Pipeline360, in a release.
Demand gen capabilities. In a new survey of some 400 B2B marketers in North America and the U.K., Pipeline360 found that around one third of marketers, facing pipeline challenges, are not using all the channels at their disposal. In particular, more than one-third had not considered content syndication or did not know how it works, and fully 38% admitted not knowing what content syndication is.
Content syndication distributes original content across a range of channels (for example, LinkedIn and Medium). Pipeline360 offers content syndication tools as well as digital advertising management and account intelligence in one solution. Early adopters include Salesforce, Cisco and Dell.
Why we care. It may not be a new trend, but it’s a growing one — moving from multiple platforms, tools and channels to a single solution (as far as possible, anyway). Bringing content syndication management, campaign management including display advertising, lead validation and standardization under one roof with links to CRM and marketing automation data, is a proffer that will make sense to many enterprise B2B marketers.
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In today’s fast-paced digital world, businesses are constantly looking for new and innovative ways to reach their target audience. With the rise of social media and other digital platforms, traditional marketing methods are no longer as effective as they once were. That’s where Integrate comes in.
Integrate, a leading provider of marketing technology solutions, has recently introduced a new media solution designed to enhance digital marketing efforts. This new solution, called the Integrate Media Solution, is a comprehensive platform that allows businesses to manage their digital marketing campaigns across multiple channels, including social media, display advertising, and email marketing.
The Integrate Media Solution is designed to help businesses streamline their digital marketing efforts by providing a single platform for managing all of their campaigns. This means that businesses no longer have to juggle multiple tools and platforms to manage their digital marketing efforts. Instead, they can use the Integrate Media Solution to manage everything from one central location.
One of the key features of the Integrate Media Solution is its ability to track and measure the performance of digital marketing campaigns in real-time. This means that businesses can quickly see which campaigns are performing well and which ones need to be adjusted. This level of insight is crucial for businesses that want to stay ahead of the competition and make data-driven decisions about their marketing efforts.
Another important feature of the Integrate Media Solution is its ability to target specific audiences. With this platform, businesses can create highly targeted campaigns that are tailored to the needs and interests of their target audience. This level of targeting is essential for businesses that want to reach their ideal customers and drive more conversions.
The Integrate Media Solution also includes a range of tools for creating and managing digital marketing campaigns. These tools include a drag-and-drop campaign builder, a library of pre-designed templates, and a range of customization options. This means that businesses can create professional-looking campaigns quickly and easily, without the need for any design or coding skills.
Overall, the Integrate Media Solution is a powerful tool for businesses that want to enhance their digital marketing efforts. With its comprehensive platform, real-time tracking, and targeting capabilities, this solution is sure to help businesses reach their target audience and drive more conversions. Whether you’re a small business just starting out or a large enterprise looking to improve your digital marketing efforts, the Integrate Media Solution is definitely worth considering.
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