Today we have a tale of two surveys with very different messages.
First, up are these findings from the PR person at GetResponse:
- Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to.
- 6% still don’t know what AI is.
- Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns.
Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.”
Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report:
- 61% of marketers are already using AI to connect with audiences.
- 25% are gearing up to jump on board.
Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.”
Which is true? Well, to steal someone else’s tagline: We report, you decide.
Now here are this week’s AI-powered integrations, solutions and upgrades.
- Movable Ink has new integrations with Salesforce Marketing, Data and Commerce Clouds. The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work.
- MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. Users can access informative tooltips, data analytics, CPC calculation, tracking setup and AI-generated creatives. It also has campaign metrics, faster creative launch and instant error validation.
- Corsearch’s Industrial Design Search tool, a module within its TrademarkNow platform, uses AI-driven image recognition technology to identify and register unique designs that make products visually distinctive. Users can also refine searches by regions and Locarno class features.
- Glassbox’s Voice of the Silent is an AI-powered tool that analyzes a percentage of sessions to identify and group users with similar experiences. This ensures feedback scores reflect not only the customers who provided feedback but also all customers with that experience, giving more context and credibility to CX metrics such as NPS and CSAT scores.
- Wowzer AI is a free, all-in-one, AI-driven image generator and content workflow solution, providing access to the industry’s best AI models, model training, and prompt assistance,
- Brevo’s Customer Data Platform and mobile push have AI functions that enhance email content, delivery, and tone.
- DiGGrowth’s DiGGi-GPT is a Gen-AI marketing data assistant that helps marketers analyze their data, optimize their campaigns, and make data-driven decisions.
- Curated for You’s AI-driven lifestyle commerce platform launched its Purchase Intent Email and SMS Trigger platform, which uses advanced algorithms to predict and engage customers based on their lifestyle interests and events.
The post AI-powered martech releases and news: Feb. 15 appeared first on MarTech.
As the world of marketing continues to evolve, the use of artificial intelligence (AI) has become increasingly prevalent. With AI-powered marketing technology, businesses can now automate tasks, personalize customer experiences, and gain valuable insights into consumer behavior. In this article, we will take a look at some of the latest AI-powered marketing technology updates and announcements that have been made as of February 15.
One of the most exciting updates in the world of AI-powered marketing technology is the release of new chatbot software. Chatbots have become an essential tool for businesses looking to provide quick and efficient customer service. The latest chatbot software uses natural language processing (NLP) to better understand and respond to customer inquiries. This means that businesses can now provide more accurate and helpful responses to their customers, improving the overall customer experience.
Another significant update in AI-powered marketing technology is the introduction of predictive analytics. Predictive analytics uses AI algorithms to analyze customer data and predict future behavior. This allows businesses to identify potential opportunities and risks, and make more informed decisions about their marketing strategies. With predictive analytics, businesses can now target their marketing efforts more effectively, resulting in higher conversion rates and increased revenue.
In addition to chatbot software and predictive analytics, there have also been updates in the area of personalized marketing. Personalized marketing uses AI to analyze customer data and create personalized experiences for each individual. This can include personalized product recommendations, targeted advertising, and customized content. With the latest updates in personalized marketing technology, businesses can now provide a more tailored experience for their customers, leading to increased customer satisfaction and loyalty.
Finally, there have been several announcements regarding new AI-powered marketing tools and platforms. These tools and platforms are designed to help businesses automate their marketing efforts, saving time and resources. Some of the latest tools include AI-powered email marketing platforms, social media management tools, and content creation software. With these new tools, businesses can now streamline their marketing processes and focus on other important aspects of their business.
In conclusion, the world of AI-powered marketing technology is constantly evolving, with new updates and announcements being made regularly. From chatbot software to predictive analytics, personalized marketing to new tools and platforms, businesses now have access to a wide range of AI-powered marketing technology that can help them improve their marketing efforts and drive business growth. As we move further into 2021, we can expect to see even more exciting developments in this area.
Recent Comments