More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot.
The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.
There’s also a big disconnect between the intended and actual uses of AI. More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). However, 63% of employees primarily use AI to double-check their work.
Other findings:
- Employers believe AI is driving more productivity than employees are experiencing: 60% of employers believe AI is significantly increasing employees’ productivity, but only 44% of employees say the same. Ten percent of employees say AI is not increasing productivity at all.
- 79% of employees say AI saves them at least one to two hours a day, with 37% saving three to four hours. That time is being used to complete tasks sooner (63%) and to re-prioritize and manage their workload more efficiently (54%).
The report can be viewed here.
Here are this week’s AI-powered martech news and releases.
- aytm introduced Skipper, an AI assistant that helps researchers create surveys, translate them, and analyze data to uncover valuable insights. Skipper can draft surveys, suggest questions and answers, and optimize layouts for mobile devices. It also uses AI to analyze data and identify key trends.
- writerX.ai launched AI Content Workflow Platform. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities.
- Acquia announced AI-powered enhancements to its digital asset management solution Acquia DAM. These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video.
- Kipi.ai brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies.
- InMoment unveiled AI-powered Active Listening Agents. This new feature uses AI to prompt users with follow-up questions based on their responses, encouraging them to provide more detailed feedback.
- Panopto acquired Elai, an AI text-to-video platform. Elai lets users quickly create engaging video content for learning purposes. It includes interactive playback, easy-to-use creator tools, and customizable avatars with voice cloning options.
- Sociable AI made its Discovery tool free for public use.It lets users discover trending social media posts across various industries, helping marketers stay updated on industry trends. While the free version provides basic functionality, paid users have access to advanced features like keyword searches and AI-generated engagement.
- Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. AIM provides actionable insights to help organizations respond to potential issues and opportunities.
- Canva unveiled Dream Lab, a suite of AI-powered tools that allow users to generate images and designs. These tools can create various image styles, including 3D renders and illustrations, and can use existing images as style references.
- NICE launched the next generation of CXone Mpower. This platform offers advanced services for customer service automation, including workflow integration, AI-human agent collaboration, and knowledge consolidation.
- Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication.
- Wondershare released Wondershare Virbo 3.0, an AI-powered video creation platform. This update includes features like AI montage maker, URL-to-video conversion, and AI clip maker, letting users create various types of videos.
- Airship expanded its partnership with Google Cloud to integrate Vertex AI into Airship Journeys AI. This integration aims to help marketers create more personalized and effective customer experiences across various digital channels.
- Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.
- Goldcast launched a new AI-powered search feature called Goldcast AI Search. It lets marketers search their video library for specific topics and instantly repurpose the found content into new videos.
- RAD Intel introduced a new state-by-state functionality to its AI-powered audience insights platform. This feature provides brands and agencies with more detailed data on influencers, enabling more targeted marketing campaigns.
- Thryv launched an AI-powered social media management tool within its Marketing Center. It lets small businesses manage multiple social media profiles, generate AI-written content, and schedule posts. Additionally, it provides access to a library of pre-designed content and integrates with Google News and Pexels for additional content resources.
The post AI-powered martech news and releases: October 24 appeared first on MarTech.
# Latest AI-Powered Martech Updates and Product Releases: October 24
The marketing technology (MarTech) landscape continues to evolve at a rapid pace, driven by advancements in artificial intelligence (AI) and machine learning. As organizations strive to deliver more personalized, data-driven, and efficient marketing strategies, AI-powered tools are becoming indispensable. On October 24, several key updates and product releases were announced, showcasing the latest innovations in AI-driven marketing technology. This article provides an overview of the most notable developments in the MarTech space.
## 1. **HubSpot Introduces AI-Powered Content Assistant for Marketers**
HubSpot, a leading customer relationship management (CRM) platform, has unveiled its new AI-powered Content Assistant, designed to help marketers streamline content creation and optimization. Leveraging natural language processing (NLP) and generative AI, the Content Assistant can generate blog posts, social media captions, email subject lines, and more based on user prompts.
### Key Features:
– **Automated Content Generation**: Marketers can input a few keywords or phrases, and the Content Assistant will generate a draft of the desired content.
– **SEO Optimization**: The tool integrates with HubSpot’s existing SEO features, providing real-time suggestions to improve search engine rankings.
– **Tone and Style Adjustments**: Users can specify the tone and style of the content, ensuring it aligns with brand guidelines.
### Impact:
The AI-powered Content Assistant is expected to significantly reduce the time marketers spend on content creation, allowing them to focus on strategy and engagement. It also helps ensure consistency across various marketing channels, making it easier for teams to maintain a cohesive brand voice.
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## 2. **Salesforce Marketing Cloud Enhances Einstein AI with Predictive Insights**
Salesforce has announced a major update to its Marketing Cloud platform, enhancing its Einstein AI capabilities with new predictive insights and automation features. The update aims to help marketers better understand customer behavior and deliver hyper-personalized experiences at scale.
### Key Features:
– **Predictive Audience Segmentation**: Einstein AI can now automatically segment audiences based on predicted behaviors, such as likelihood to purchase, churn risk, or engagement potential.
– **Journey Automation**: Marketers can create AI-driven customer journeys that adapt in real-time based on user interactions and preferences.
– **Enhanced Email Personalization**: The platform now offers AI-powered email content recommendations, ensuring that each recipient receives the most relevant message.
### Impact:
With these updates, Salesforce Marketing Cloud users can leverage AI to create more effective, data-driven marketing campaigns. The predictive insights allow for more accurate targeting, while the automation features reduce the manual effort required to manage complex customer journeys.
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## 3. **Adobe Launches AI-Powered Creative Cloud Marketing Tools**
Adobe has introduced new AI-powered tools within its Creative Cloud suite, specifically designed to help marketers create visually compelling content faster and more efficiently. The new features, powered by Adobe Sensei, the company’s AI and machine learning framework, include automated design suggestions, image enhancement, and video editing capabilities.
### Key Features:
– **Auto-Layout for Social Media**: Marketers can now generate multiple design layouts for social media posts with a single click, allowing them to quickly test different creative options.
– **AI-Powered Image Editing**: Adobe Sensei can automatically enhance images by adjusting lighting, color balance, and sharpness, saving time on manual editing.
– **Video Content Creation**: The platform now offers AI-driven video editing tools that can automatically cut, trim, and optimize video content for different platforms.
### Impact:
Adobe’s AI-powered tools are a game-changer for marketers who need to produce high-quality visual content at scale. The automation of design and editing tasks allows teams to focus on creativity and strategy, while still delivering professional-grade content.
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## 4. **Google Ads Rolls Out AI-Powered Performance Max Campaign Enhancements**
Google Ads has announced new AI-driven enhancements to its Performance Max campaigns, aimed at helping marketers achieve better results with less manual effort. Performance Max campaigns use machine learning to optimize ad placements across Google’s entire ecosystem, including Search, Display, YouTube, and Gmail.
### Key Features:
– **AI-Driven Asset Creation**: Google’s AI can now automatically generate ad assets, including headlines, descriptions, and images, based on existing content from a brand’s website or product feed.
– **Real-Time Performance Insights**: Marketers can access real-time insights into campaign performance, with AI-driven recommendations for improving results.
– **Cross-Channel Optimization**: The AI optimizes ad placements and budgets across multiple channels, ensuring that ads are shown to the right audience at the right time.
### Impact:
The new AI-powered features in Performance Max campaigns allow marketers to create more effective ad campaigns with less manual input. By automating asset creation and optimization, Google Ads is helping businesses of all sizes maximize their return on investment (ROI) while reducing the complexity of
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