Can your AI smell better? That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website.
CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. “We’ve known that smell contains information we can use to detect disease, but computers can’t speak that language and can’t interpret that data yet,” he told CNBC.
He also wants to make safer, more sustainable fragrances for products like perfume, shampoo, insect repellant and laundry detergent.
“Those products will usually have fragrance in them designed by a very small number of secretive companies,” Wiltschko said. “We think we can do better with them by building better and safer ingredients that aren’t toxic…and don’t irritate your skin or your eyes.”
Smells like AI spirit?
Here’s this weeks AI-powered martech news and releases:
- Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding. The platform suggests content improvements based on performance to enhance business outcomes in a secure environment, allowing businesses to use multiple AI platforms.
- MessageGears enhanced its integration with Jacquard, enabling cross-channel messaging cohesion and automated AI campaign optimization. It provides automatic generation and deployment of messaging variants across email, push notifications, and SMS, as well as continuous optimization of live campaigns to improve marketing and transactional messaging performance.
- Enactify.ai’s EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets. This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company’s website for purchases.
- Zefr expanded its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns.
- Nylas’s ExtractAI is a solution for automatic email data extraction. It supports Gmail, Google Workspace, and Microsoft Office365 accounts, offers focused extraction models for various data types and covers over 30,000 merchants across multiple countries.
- GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media, and email marketing, along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.
- Cloudinary added new AI capabilities to its Video API platform, including Dynamic Video Overlays, AI Auto Transcription, and AI Auto Chaptering. These features enable dynamic repositioning of overlays, automatic generation of video transcripts, and automatic chapter creation for long-form videos.
- PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, entered a long-term agreement with LG Ad Solutions to expand the use of YieldPilot, an automated publisher yield optimization and management solution enabled in its ad-serving platform.
- Helpjuice’s Swifty is an AI-powered widget for customer support. It answers user queries by accessing and processing information from the knowledge base. Users can search for articles, access FAQs, or engage in natural conversations with the chatbot.
- Intero Digital’s Intero Insight Engine is an “inspiration and action platform.” Its features include tracking trends affecting clients’ customers, competitors and overall industry; providing intelligence to assist decision-making; and recommending marketing actions and strategies.
The post AI-powered martech news and releases: August 22 appeared first on MarTech.
**Latest Updates in AI-Powered Marketing Technology: August 2022**
Artificial Intelligence (AI) continues to revolutionize the marketing landscape, offering businesses unprecedented opportunities to engage with customers, optimize campaigns, and drive growth. As of August 2022, several key advancements in AI-powered marketing technology have emerged, promising to reshape the way brands connect with their audiences. This article delves into the latest updates in AI-driven marketing tools and strategies, highlighting the innovations that are setting new standards in the industry.
### 1. **AI-Enhanced Personalization at Scale**
Personalization has long been a cornerstone of effective marketing, but recent AI advancements are taking it to new heights. In August 2022, several AI-powered platforms introduced enhanced personalization capabilities that allow brands to deliver highly tailored content to individual customers at scale. These platforms leverage machine learning algorithms to analyze vast amounts of data, including browsing behavior, purchase history, and social media interactions, to create detailed customer profiles.
One notable update is the integration of AI-driven recommendation engines into email marketing platforms. These engines can now predict the products or content that a specific customer is most likely to engage with, leading to higher open rates and conversion rates. Additionally, AI is being used to optimize the timing and frequency of marketing messages, ensuring that customers receive communications when they are most receptive.
### 2. **AI-Powered Content Creation and Curation**
Content remains king in the digital marketing world, and AI is playing an increasingly important role in its creation and curation. In August 2022, several AI tools were launched that can generate high-quality content with minimal human intervention. These tools use natural language processing (NLP) and deep learning models to produce blog posts, social media updates, and even video scripts that align with a brand’s voice and messaging.
Moreover, AI is being used to curate content from various sources, helping marketers identify trending topics and relevant articles to share with their audiences. This not only saves time but also ensures that brands are consistently providing valuable and engaging content to their followers.
### 3. **AI-Driven Predictive Analytics**
Predictive analytics has been a game-changer in marketing, allowing brands to anticipate customer behavior and make data-driven decisions. In August 2022, AI-driven predictive analytics tools became even more sophisticated, offering deeper insights into customer journeys and campaign performance.
These tools use advanced machine learning algorithms to analyze historical data and identify patterns that can predict future outcomes. For example, AI can now predict which customers are most likely to churn, enabling marketers to take proactive measures to retain them. Additionally, AI-driven predictive analytics can forecast the success of marketing campaigns, helping brands allocate resources more effectively and maximize ROI.
### 4. **AI-Powered Chatbots and Virtual Assistants**
Chatbots and virtual assistants have become essential tools for customer engagement, and recent advancements in AI have made them even more powerful. As of August 2022, AI-powered chatbots are now capable of handling more complex customer queries and providing personalized responses in real-time.
These chatbots use NLP and machine learning to understand and respond to customer inquiries, offering a seamless and efficient customer experience. Additionally, AI-driven virtual assistants are being integrated into e-commerce platforms, helping customers find products, answer questions, and complete purchases with ease. This not only enhances the customer experience but also frees up human agents to focus on more complex tasks.
### 5. **AI in Social Media Marketing**
Social media marketing is another area where AI is making significant strides. In August 2022, AI-powered tools for social media management and advertising became more advanced, offering brands new ways to optimize their social media presence.
AI is now being used to analyze social media trends and sentiment, helping brands understand how their audience feels about their products and services. This information can be used to inform content strategy and improve customer engagement. Additionally, AI-driven tools are being used to optimize social media ad targeting, ensuring that ads are shown to the right audience at the right time.
### 6. **AI-Driven Customer Segmentation**
Customer segmentation is crucial for effective marketing, and AI is making this process more accurate and efficient. In August 2022, AI-powered customer segmentation tools became more widely available, allowing brands to segment their audiences based on a wide range of factors, including demographics, behavior, and preferences.
These tools use machine learning algorithms to analyze customer data and identify distinct segments that can be targeted with personalized marketing messages. This not only improves the effectiveness of marketing campaigns but also helps brands build stronger relationships with their customers.
### 7. **AI and Voice Search Optimization**
Voice search is becoming increasingly popular, and AI is playing a key role in helping brands optimize their content for this growing trend. In August 2022, AI-powered tools for voice search optimization were introduced, enabling brands to ensure that their content is easily discoverable through voice search.
These tools use NLP and machine learning to analyze voice search queries and identify the
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