Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low-code setup for branded storefronts and tools to manage products and prices.
The new offering is available immediately but only to customers in the United States.
Why we care. Some small business sectors have always reached into the digital space. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. That genie is out of the bottle.
There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service. It’s also notable to see Salesforce targeting small and growing businesses.
A closer look. The following capabilities are now available:
- Not only fast launch of online storefronts, but storefronts with built-in CRM.
- With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier.
- Management of products, orders, customers, pricing and promotions in one place.
- Pre-built performance dashboards to gain insights into customer buying patterns and store performance.
“Whether their customers are buying online through the storefront, engaging with sales teams to make a purchase, or asking for help, they will now be able to deliver a fully connected experience,” said Kris Billmaier, SVP and GM, Salesforce self-service and growth, in a release.
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**Salesforce Introduces New Integrated Ecommerce Storefront Solutions**
In today’s rapidly evolving digital landscape, businesses are increasingly seeking innovative ways to enhance their online presence and deliver seamless customer experiences. Recognizing this growing demand, Salesforce, a global leader in customer relationship management (CRM), has introduced new integrated ecommerce storefront solutions aimed at empowering businesses to create, manage, and scale their online stores with greater efficiency.
These new solutions are designed to provide businesses with a comprehensive, unified platform that integrates ecommerce functionality with Salesforce’s existing suite of tools, including marketing, sales, service, and analytics. By doing so, Salesforce aims to help businesses streamline their operations, improve customer engagement, and drive revenue growth in an increasingly competitive ecommerce environment.
### Key Features of Salesforce’s Integrated Ecommerce Storefront Solutions
1. **Unified Commerce Platform**
Salesforce’s new ecommerce storefront solutions are built on the Salesforce Commerce Cloud, a robust platform that enables businesses to manage their entire ecommerce ecosystem from a single interface. This unified platform allows businesses to integrate their online stores with other Salesforce tools, such as Sales Cloud, Service Cloud, and Marketing Cloud, creating a seamless experience for both customers and internal teams.
By consolidating data from various touchpoints, businesses can gain a holistic view of their customers, enabling them to deliver personalized experiences and optimize their marketing and sales strategies. Additionally, the platform’s scalability ensures that businesses can grow their online presence without worrying about technical limitations.
2. **Headless Commerce Architecture**
One of the standout features of Salesforce’s new ecommerce solutions is the introduction of headless commerce architecture. Headless commerce decouples the front-end presentation layer from the back-end ecommerce functionality, allowing businesses to create highly customizable and flexible storefronts. This architecture enables businesses to deliver unique and engaging shopping experiences across multiple channels, including websites, mobile apps, social media, and even voice assistants.
With headless commerce, businesses can quickly adapt to changing customer preferences and emerging technologies without being constrained by traditional ecommerce platforms. This flexibility is particularly valuable for businesses looking to differentiate themselves in a crowded market.
3. **AI-Powered Personalization**
Salesforce has long been a pioneer in leveraging artificial intelligence (AI) to enhance customer experiences, and the new ecommerce storefront solutions are no exception. Powered by Salesforce’s AI engine, Einstein, these solutions offer advanced personalization capabilities that enable businesses to deliver tailored product recommendations, dynamic pricing, and personalized content based on customer behavior and preferences.
By using AI to analyze customer data in real-time, businesses can create more relevant and engaging shopping experiences, ultimately increasing conversion rates and customer loyalty. Additionally, AI-driven insights can help businesses optimize their inventory management, pricing strategies, and marketing campaigns.
4. **Seamless Integration with Salesforce CRM**
One of the key advantages of Salesforce’s new ecommerce solutions is their seamless integration with Salesforce’s CRM platform. This integration allows businesses to leverage customer data from across their organization to create a more cohesive and personalized shopping experience. For example, customer service teams can access order history and preferences to provide more informed support, while marketing teams can use CRM data to create targeted campaigns that resonate with specific customer segments.
This level of integration also enables businesses to automate key processes, such as order fulfillment, inventory management, and customer communications, reducing operational complexity and improving efficiency.
5. **Omnichannel Capabilities**
In today’s digital-first world, customers expect a consistent and seamless experience across all channels, whether they’re shopping online, in-store, or via mobile. Salesforce’s new ecommerce storefront solutions are designed to support omnichannel commerce, enabling businesses to deliver a unified shopping experience across all touchpoints.
With features like buy online, pick up in-store (BOPIS), curbside pickup, and ship-from-store, businesses can offer customers greater flexibility in how they shop and receive their products. Additionally, the platform’s integration with Salesforce’s order management system ensures that businesses can efficiently manage orders and inventory across multiple channels.
6. **Enhanced Mobile Experience**
As mobile commerce continues to grow, businesses need to ensure that their online stores are optimized for mobile devices. Salesforce’s ecommerce storefront solutions include mobile-first design capabilities, ensuring that customers have a smooth and intuitive shopping experience on smartphones and tablets.
The platform’s responsive design features automatically adjust the layout and functionality of the online store based on the device being used, providing a consistent experience across all screen sizes. Additionally, businesses can leverage mobile-specific features, such as push notifications and mobile payments, to engage customers and drive conversions.
7. **Advanced Analytics and Reporting**
Data-driven decision-making is critical for success in ecommerce, and Salesforce’s new solutions provide businesses with powerful analytics and reporting tools to track key performance metrics. The platform’s built-in analytics capabilities allow businesses to monitor sales, customer behavior, and marketing performance in real-time, enabling them to make informed decisions and optimize their strategies.
Additionally, businesses can create custom reports and dashboards to gain deeper insights into
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