Zeta Global Launches Integrated Mobile Experience with Advanced AI Agents

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile.

“Mobile is largely a disconnected channel for all organizations, and that’s problematic because you wind up with a channel-centric strategy,” Christian Monberg, Zeta Global’s CTO, told MarTech. “We want a customer-centric strategy.”

Intelligent mobile solution. The new solution for connected mobile experiences uses the Zeta ID to help brands track customers and prospects across every device and touchpoint. Merging mobile engagement data with additional signals and enrichment data in the Zeta Data Cloud, brands can predict behavior and send SMS, push notifications and in-app messages relevant to what customers are likely to do next.

Mobile behavioral data can also be added to customer profiles, letting brands segment based on this richer dataset. Not only can it be used for better mobile campaigns, it can also be applied cross-channel.

“We plugged mobile into our intelligence layer,” Monberg said. “The data behind mobile is compartmentalized…The identity and identifiers around mobile are stitched into a central identity graph [in Zeta Global’s platform]. If I want to target people where they are most likely to respond, for the average organization to do that, it’s gymnastics. In our platform, it’s literally a click of the button.”

AI agents. The consolidated mobile data in the intelligence layer can also be surfaced through Zeta Global’s evolving generative AI engine — the Zeta Opportunity Engine, or “ZOE.” In ZOE, brands can monitor mobile interactions in real-time and review AI-driven insights that inform how to adjust and improve campaign strategies.

Zeta AI Agents are integrated within the company’s marketing platform and use proprietary data and insights beyond the brand’s first-party data. Agents can be custom-built for specific functions and organizations. There’s even an AI agent to help marketers build AI agents.

Other agents include:

• Recency, Frequency and Monetary Reporting Agent: Automates reports and segments customers based on behavior.
• Audience Builder Agent: Creates detailed audience profiles and identifies key customer segments, helping marketers design better campaigns.
• Email QA Agent: Performs comprehensive testing on email campaigns.
• Insight Studio Agent: Supports conversational exploratory insights across the entire business, meaning marketers can leverage the AI Agent to quickly access data analysis, allowing them to focus on other tasks.
• Narrative Slide Agent: Transforms comprehensive reports and workflow screenshots into professional, customer-branded slides.

Why we care. It’s one thing for an AI agent to understand what a marketer is trying to do and help them do it faster. What makes the agent valuable is the data the AI can use for insights and recommendations.

“This is a paradigm shift in the market and we get to redefine how marketing works,” Monberg said. AI agents can cut down the time it takes to pull data, analyze it, put together a plan and a PowerPoint presentation explaining the plan. Monberg quoted a member of Zeta’s customer advisory board: “Generative AI is going to let marketers be marketers again.”

He admits this wave of genAI agents and applications is still in the early stages, but the possibilities are compelling.

Dig deeper: It’s the age of AI agents: See how marketers can build one

The post Zeta Global unveils connected mobile experience and AI agents appeared first on MarTech.

**Zeta Global Launches Integrated Mobile Experience with Advanced AI Agents**

*October 2023*

In an era where customer experience is paramount, businesses are increasingly turning to artificial intelligence (AI) to enhance their digital interactions. Zeta Global, a leading data-driven marketing technology company, has taken a significant step forward with the launch of its Integrated Mobile Experience (IMX) powered by advanced AI agents. This new offering aims to revolutionize how brands engage with their customers through mobile platforms, providing a seamless, personalized, and highly interactive experience.

### The Evolution of Mobile Engagement

Mobile devices have become the primary touchpoint for consumers, with billions of people worldwide relying on smartphones for communication, shopping, entertainment, and more. However, many brands struggle to deliver meaningful experiences through mobile channels due to fragmented systems, limited personalization, and outdated engagement strategies. Zeta Global’s IMX seeks to address these challenges by integrating advanced AI agents into mobile interactions, creating a more cohesive and intelligent user experience.

### What is Zeta Global’s Integrated Mobile Experience?

Zeta Global’s Integrated Mobile Experience (IMX) is an end-to-end mobile engagement platform designed to help brands deliver personalized, real-time interactions with their customers. The platform leverages Zeta’s proprietary data cloud, which aggregates billions of consumer data points, and combines it with advanced AI agents to create a highly tailored mobile experience.

The IMX platform is built to work across various mobile touchpoints, including SMS, in-app messaging, push notifications, and mobile web. Its AI-driven capabilities allow brands to engage with users in a way that feels natural and intuitive, while also being highly relevant to their needs and preferences.

### Key Features of the Integrated Mobile Experience

1. **Advanced AI Agents**: At the heart of Zeta’s IMX are AI agents that can analyze vast amounts of data in real-time to predict user behavior, preferences, and intent. These agents can autonomously interact with customers, providing personalized recommendations, answering questions, and even resolving issues without the need for human intervention.

2. **Omnichannel Integration**: The IMX platform is designed to work seamlessly across multiple mobile channels, ensuring that customers have a consistent experience whether they are interacting via SMS, push notifications, or in-app messaging. This omnichannel approach helps brands maintain a unified voice and message, regardless of the platform.

3. **Real-Time Personalization**: One of the standout features of Zeta’s IMX is its ability to deliver real-time personalization. By analyzing user behavior and preferences, the platform can dynamically adjust content, offers, and messaging to suit each individual’s needs. This level of personalization helps brands build deeper relationships with their customers and drive higher engagement rates.

4. **Predictive Analytics**: Zeta’s AI agents are powered by predictive analytics, which can forecast customer behavior based on historical data and real-time interactions. This allows brands to anticipate customer needs and proactively engage with them, whether it’s offering a discount on a product they’ve shown interest in or sending a reminder about an abandoned cart.

5. **Natural Language Processing (NLP)**: The AI agents within the IMX platform are equipped with advanced NLP capabilities, enabling them to understand and respond to customer queries in a conversational manner. This makes interactions feel more human-like and less robotic, improving the overall user experience.

6. **Seamless Integration with Zeta’s Data Cloud**: Zeta’s IMX is fully integrated with the company’s expansive data cloud, which includes over 2.4 billion consumer identities. This allows brands to tap into a wealth of data to better understand their audience and deliver more relevant, personalized experiences.

### Benefits for Brands and Consumers

The launch of Zeta’s Integrated Mobile Experience offers significant benefits for both brands and consumers.

– **For Brands**: The IMX platform provides a powerful tool for brands to engage with their customers in a more meaningful and personalized way. By leveraging AI agents and real-time data, brands can deliver highly targeted messaging that resonates with their audience, leading to increased engagement, higher conversion rates, and improved customer loyalty. Additionally, the platform’s predictive analytics capabilities allow brands to stay one step ahead of their customers, anticipating their needs and delivering proactive solutions.

– **For Consumers**: From the consumer’s perspective, Zeta’s IMX offers a more seamless and enjoyable mobile experience. The platform’s AI agents can provide instant assistance, personalized recommendations, and timely offers, all while maintaining a conversational tone that feels natural and engaging. This level of personalization helps consumers feel understood and valued, leading to a more positive perception of the brand.

### AI Agents: The Future of Customer Engagement

The introduction of AI agents into Zeta’s IMX platform represents a significant shift in how brands approach customer engagement. These AI agents are not just reactive; they are proactive, capable of anticipating customer needs and delivering personalized solutions in real-time. This level of intelligence and autonomy is a game-changer for mobile