Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing.
- 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
- How persuasive email design can influence the ecommerce customer journey by Kath Pay. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert.
- The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
- 7 key email metrics to track beyond opens and clicks by Kath Pay. These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
- From campaigns to conversations: The future of email marketing by Stephanie Trovato. Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.
- 6 must-have, underused email marketing automations by Summer Deeb. Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation.
- Email outreach for marketers: Measuring and optimizing performance by Michael Maximoff. Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates.
- How to build your email marketing subscribers by Brian McKenna. Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
- What to do if customers aren’t receiving your confirmation emails by Greg Krehbiel. Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences.
- Beyond ‘click here:’ 4 rules for better email CTAs by Kath Pay. “Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
The post 2023 in review: Our 10 top articles on email appeared first on MarTech.
As we enter 2023, email remains a crucial tool for communication in both personal and professional settings. With the constant influx of information, it can be challenging to keep up with the latest trends and best practices in email communication. To help you stay informed, we have compiled a list of the top 10 email articles of 2023. These articles cover a range of topics, from email marketing strategies to email security, and provide valuable insights for anyone looking to improve their email skills.
1. “The Future of Email Marketing: Trends to Watch in 2023” – This article explores the latest trends in email marketing, including the use of artificial intelligence and interactive content to engage subscribers. It also discusses the importance of personalization and segmentation in email campaigns.
2. “Email Security: Protecting Your Inbox from Cyber Threats” – With the rise of cyber attacks, email security has become a top concern for individuals and businesses alike. This article provides tips for securing your email account and protecting sensitive information from hackers.
3. “The Art of Crafting Effective Email Subject Lines” – The subject line is the first thing recipients see when they receive an email, making it a crucial element of any email campaign. This article offers advice on how to write subject lines that grab attention and increase open rates.
4. “Email Etiquette: Dos and Don’ts for Professional Communication” – Email etiquette is essential for maintaining professionalism in the workplace. This article outlines the dos and don’ts of email communication, from addressing recipients properly to avoiding common mistakes like using all caps or sending unnecessary attachments.
5. “The Power of Email Automation: How to Save Time and Increase Efficiency” – Email automation can save time and increase efficiency by automating repetitive tasks like sending follow-up emails or scheduling appointments. This article explains how to set up email automation and provides examples of how it can be used effectively.
6. “Designing Mobile-Friendly Emails: Tips for Optimizing Your Campaigns” – With more people accessing their emails on mobile devices, it’s important to design emails that are mobile-friendly. This article provides tips for optimizing email campaigns for mobile, including using responsive design and keeping content concise.
7. “Measuring Email Campaign Success: Key Metrics to Track” – To determine the success of an email campaign, it’s important to track key metrics like open rates, click-through rates, and conversion rates. This article explains how to measure these metrics and use them to improve future campaigns.
8. “The Importance of Email List Segmentation” – Segmenting your email list allows you to send targeted messages to specific groups of subscribers. This article discusses the benefits of list segmentation and provides tips for segmenting your list effectively.
9. “Writing Engaging Email Content: Tips for Capturing Your Audience’s Attention” – Engaging content is essential for keeping subscribers interested in your emails. This article offers advice on how to write content that captures your audience’s attention and keeps them coming back for more.
10. “GDPR and Email Marketing: What You Need to Know” – The General Data Protection Regulation (GDPR) has had a significant impact on email marketing practices in Europe. This article explains what GDPR is and how it affects email marketing, including the need for explicit consent from subscribers.
In conclusion, these top 10 email articles of 2023 provide valuable insights into the world of email communication. Whether you’re looking to improve your email marketing campaigns or simply want to communicate more effectively via email, these articles offer a wealth of information to help you achieve your goals.
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