Case Study: Million-Dollar Niche WordPress Business Utilizes WPMU DEV Reseller for Success

Discover how our sister company, CampusPress, utilizes WPMU DEV’s white label reseller tools to enhance their business. Find out how our Reseller platform can help you create a successful niche WordPress empire worth millions.

There are countless opportunities when it comes to the type of business you can establish using our Reseller platform.

To demonstrate this, we are providing you with a real-life example of a WordPress business in the million-dollar niche that utilizes the same Reseller tools that are available to you.

If you’re interested in starting your own WordPress niche business, stick around to learn how CampusPress utilizes Reseller and how you can begin doing the same. There are no obstacles preventing you from creating a similar venture.

Here’s what we’re covering, feel free to skip ahead if something catches your eye.

  • About CampusPress
  • CampusPress utilizes WPMU DEV Reseller for its operations.
  • Hosting plans and infrastructure
  • Site management and white label client portal
  • Custom site templates
  • Curated WordPress plugins
  • Security tools and procedures
  • Onboarding and payment processing for clients
  • Client support and live chat

About CampusPress

A screen of the CampusPress home page
You have the ability to create a specialized business using WordPress, similar to CP, by utilizing the Reseller program.

For over 18 years, CampusPress has provided enterprise-grade WordPress solutions, support, and training for education.

It is a world-leading niche WordPress business that generates millions in revenue, trusted by over 280 of the largest and most significant educational institutions in the world.

It utilizes the same advanced hosting, website management, client portal, and template tools that members of WPMU DEV can effortlessly resell.

On that note, let’s get into how CampusPress uses Reseller to give you an idea of how you might also use it for your own niche WordPress business.

How CampusPress uses WPMU DEV Reseller

Hosting plans and infrastructure

One of CampusPress’s primary services is enterprise-level hosting for education. CP clients will typically use this for anything from university & school websites, to student blogs and portfolio websites.

An image showing CampusPress's pricing plans
CampusPress’s enterprise-grade hosting is built on the same infrastructure as WPMU DEV.

CampusPress’s hosting is also built on the same hosting infrastructure, servers, and cutting-edge technology that WPMU DEV uses.

Our hosting plans come with a variety of features and tools, including our 121-point global CDN that CP clients can utilize for their websites.

Of course, CampusPress also provides its clients with a range of additional benefits, tools, and support services specific to the education niche on top of this, including fully custom hosting architecture options.

Want a similar setup for your own niche business? Read our reseller hosting blueprint article for a full rundown of how to set up and resell our hosting plans.

Management of the website and a client portal with a white label design.

CampusPress uses WPMU DEV’s The Hub site manager and Hub Client plugin to power their white label client portal and site management interface.

This is where clients can conveniently manage their websites, hosting, account, billing & invoices, and more. They get access to handy WPMU DEV features like the WordPress plugin manager, as well as site monitoring & analytics tools.

Creating new educational websites is a breeze with just a few clicks, and users can select from a collection of pre-designed education templates (more details on these to follow).

Of course, the interface is branded with CampusPress colors and custom logo. Read our full guide to learn how you can create your own white label client portal for clients.

A view of the CampusPress client portal interface
CampusPress offers fast and convenient site & account management with The Hub.

Custom site templates

When clients of CP register, they have the option to select from various educational website templates that match their organization’s needs. These templates come with hosting, website management, and round-the-clock expert support.

A screen showing where CampusPress clients can choose a site template
CP clients can select from a range of expertly-made site templates to suit their organization.

They’re all meticulously planned and put together by our CampusPress team, drawing on over 18 years of experience working with a diverse range of universities and schools.

They were able to develop the optimal formula for pre-made templates that new customers could immediately utilize.

Practically, the templates were created with the help of WPMU DEV’s site creation, template, and cloning tools, which allow anyone to create similar custom templates for their chosen niche.

We also have over 100 one-click templates of our own that you can use if you’d prefer not to start from scratch.

Curated WordPress plugins

All clients of CampusPress have access to a collection of carefully selected WordPress plugins that they can utilize to enhance their website’s performance.

A screen showing CampusPress's plugins landing page
CampusPress clients can use various WordPress plugins to optimize their sites.

This includes both WPMU DEV plugins and education-based plugins which provide specific functionalities for educational websites and installations.

The CP client portal utilizes WPMU DEV’s plugin suite for different functions such as security, performance, and SEO tabs.

Security tools and procedures

Security, privacy, and data protection is especially critical for universities, schools, and other educational institutes.

A screen showing CampusPress's security landing page
Security is essential for educational institution websites, and CP’s security measures and procedures provide clients with the utmost assurance of safety.

Along with education-specific procedures and policies that ensure they’re meeting industry standards, CampusPress uses a number of WPMU DEV tools which play a critical role in the protection of every CampusPress site.

These include: Web Application Firewall (WAF), two-factor authentication, and malware scanning and detection tools.

CP also relies on WPMU DEV’s built-in product security for plugins and hosting services, giving them peace of mind that these products are as safe and secure as possible.

Client onboarding and payments

CampusPress uses WPMU DEV’s billing platform + Reseller to allow their clients to make payments, check out directly from the CP website, and continue to manage their account, sites, and billing ongoing.

A look at the billing interface inside of CampusPress
CampusPress clients can easily manage their accounts and billing in one place.

CampusPress also utilizes the same automated onboarding process that WPMU DEV members can implement for their own clients through the Reseller program.

A screen showing the account registration page on CampusPress
CampusPress clients can easily create a new account when they’re ready to sign up.

New clients can create an account, select their plan, a site template, hosting server location, and then continue to secure card payment.

Everything is fully hosted and customizable to match your brand, all while staying on your website.

A look at the checkout screen of CampusPress
CampusPress clients can sign up for services and check out directly from the website.

Learn how easy it is to create your own automated client onboarding experience in our complete Reseller setup guide.

Client support and live chat

One of the most important services CampusPress offers is 24/7/365 expert support, with dedicated account managers for each client.

And while you can’t resell and white label WPMU DEV support (yet! Watch this space…).

Similar to CampusPress, you have the ability to seamlessly incorporate a live chat feature into your customer portal, allowing clients to connect with you instantly, access a specific contact page, or explore useful materials.

We’re also in the process of building a fully integrated ticketing system that will streamline the way you communicate with your reseller clients. And as always, our support team is only a live chat away from helping solve any client issues.

A look at the CampuPress support page
CampusPress provides its clients an easy link to support from their portal where they can enquire or get direct help quickly.

Create your own specialized WordPress kingdom using the same Reseller tools utilized by CampusPress.

Whether it’s a localized hosting agency or a WordPress niche services business like CampusPress, we’re excited to see what our members continue to create with Reseller, the possibilities really are endless.

Speaking of Reseller possibilities, full domain automation is just around the corner! Making it even easier to add another profitable service to your overall client package.

If you’re interested in Reseller, it’s available with an Agency membership, which also gives you access to a bunch exclusive tools and features, including $144 free yearly hosting credit and access to VIP 50% off pricing.

If you are not completely satisfied within the first 30 days, we also offer a full refund guarantee.

Plus, want an exclusive walkthrough of Reseller? We are currently offering free demos with our team.

In just half an hour, you can have a comprehensive overview of our platform and its functionality before deciding to move forward. Book a complimentary demonstration on our Reseller landing page.

WordPress has become one of the most popular content management systems (CMS) in the world, powering millions of websites and blogs. With its ease of use, flexibility, and scalability, it’s no wonder that many businesses have turned to WordPress to build their online presence. One such business is a million-dollar niche WordPress business that has found success by utilizing WPMU DEV Reseller.

WPMU DEV is a leading provider of WordPress plugins, themes, and hosting solutions. Their reseller program allows businesses to offer their clients a complete suite of WordPress tools and services under their own brand. This case study will explore how the million-dollar niche WordPress business has leveraged WPMU DEV Reseller to achieve success.

The business in question is a niche e-commerce site that specializes in selling high-end, luxury products. They had been using WordPress for their website but were struggling to manage the technical aspects of their site, such as security, backups, and updates. They also wanted to offer their customers a more seamless shopping experience with faster load times and better performance.

After researching various options, the business decided to sign up for WPMU DEV Reseller. This allowed them to offer their customers a fully managed WordPress hosting solution, complete with automatic updates, daily backups, and 24/7 support. They were also able to take advantage of WPMU DEV’s suite of premium plugins, including their e-commerce plugin, MarketPress, which provided a more robust and customizable shopping experience for their customers.

By utilizing WPMU DEV Reseller, the business was able to focus on what they do best – selling luxury products – without having to worry about the technical aspects of their website. They were able to offer their customers a faster, more reliable, and more secure shopping experience, which ultimately led to increased sales and revenue.

In addition to the technical benefits, the business also found that WPMU DEV Reseller provided them with a competitive edge. By offering a fully managed WordPress solution, they were able to differentiate themselves from other e-commerce sites that were using generic hosting solutions. This allowed them to attract a more discerning customer base who were willing to pay a premium for a better online shopping experience.

Overall, the million-dollar niche WordPress business has found great success by utilizing WPMU DEV Reseller. They have been able to streamline their operations, offer a better customer experience, and stand out in a crowded market. This case study serves as an example of how businesses can leverage the power of WordPress and the right tools and services to achieve their goals.