A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition.
“Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.
Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Unsurprisingly, the system ID’d mostly non-white men. As a result, the FTC has banned the pharmacy chain from using the technology for five years.
“Rite-Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement.
Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. However, it has a very real impact on data quality and thus the bottom line. See our article here for ways to prevent that.
And now, this week’s AI-powered marketing technology releases.
- StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features.
- Momos’ Momos 2.0 features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location.
- SparkyAI! is a content ideation machine that uses generative AI to create strategic and cross-channel content. It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. It also allows users to customize and collaborate on the content across all digital channels.
- Tealium’s Tealium for AI provides teams with consented, filtered, and enriched data in real-time for AI models and data activation.
- ON24 added the Analytics and Content Engine to its digital engagement solutions platform. Combined with its existing webinar, virtual event and content marketing products, the upgraded platform aims to help sales and marketing teams create hyper-personalized experiences, automate continuous engagement, deliver connected insights, and drive revenue growth.
- TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams. It can capture real-time speeches and transform them into posts, akin to tweets, enriched with creative visuals. The solution can be used for various types of events such as conferences, product launches, and sports events.
- TaskUs and Zendesk’s TaskGPT creates and delivers personalized and relevant responses to customer service queries. It also provides confidence scores and allows front-line staff to adjust the responses as needed.
The post AI-powered martech releases and news: Jan. 25 appeared first on MarTech.
The world of marketing technology is constantly evolving, and the latest advancements in artificial intelligence (AI) are taking the industry by storm. As we head into the new year, several companies have announced new AI-powered marketing technology updates that are set to revolutionize the way businesses reach and engage with their customers. Here’s a roundup of the latest announcements made on January 25th.
First up is Adobe, which has announced a new AI-powered feature for its Adobe Experience Cloud called “Customer Journey Analytics.” This tool uses machine learning algorithms to analyze customer data from various sources, including websites, mobile apps, and social media, to provide businesses with insights into customer behavior and preferences. With this information, marketers can create more personalized and effective campaigns that resonate with their target audience.
Next, Salesforce has unveiled its new AI-powered marketing platform called “Einstein.” This platform uses machine learning to analyze customer data and provide recommendations for marketing strategies, such as which channels to use and what content to create. Einstein also includes a feature called “Einstein Voice,” which allows marketers to use voice commands to access data and insights, making it easier to stay on top of their campaigns while on the go.
Another exciting announcement comes from HubSpot, which has introduced a new AI-powered content creation tool called “Content Assistant.” This tool uses natural language processing to help marketers create high-quality content that is optimized for search engines and resonates with their target audience. Content Assistant also provides suggestions for topics and keywords, making it easier for marketers to come up with ideas for their content marketing efforts.
Finally, Google has announced an update to its AI-powered marketing platform, “Google Marketing Platform.” The update includes new features such as “Predictive Audiences,” which uses machine learning to predict which customers are most likely to convert, and “Predictive Metrics,” which provides insights into the potential impact of marketing campaigns on business outcomes.
These are just a few of the latest AI-powered marketing technology updates and announcements made on January 25th. As AI continues to advance, we can expect to see even more innovative tools and platforms that will help businesses reach and engage with their customers in new and exciting ways.
Recent Comments