Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content.
CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc.
CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel.
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Why we care. Inevitably, some of these innovations by now look familiar. Using natural language prompts to create audience segments is a capability becoming increasingly common in the martech space. AI-driven real-time decisioning to recommend next-best-actions has actually been available from some vendors for a number of years.
What’s interesting is seeing how one of the longest-established, independent CDPs is integrating these solutions with its platform and into the workflow of its platform’s users.
Dig deeper: AI-powered features to look for in customer data platforms
What’s to come. ActionIQ also outlined elements of CXAI that are on the roadmap. These include:
- Audience of One. CX tailored to individuals rather than audiences.
- Creative of One. Content tailored to individuals.
- Faster Campaigns. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster.
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ActionIQ, a leading Customer Data Platform (CDP) provider, has announced the addition of a new suite of tools to its platform, called CXAI. This suite is designed to help businesses better understand and engage with their customers by leveraging artificial intelligence (AI) and machine learning (ML) technologies.
The CXAI suite includes a range of tools that can be used to analyze customer data and generate insights that can inform marketing strategies and improve customer experiences. These tools include predictive analytics, customer segmentation, and personalized recommendations.
One of the key features of the CXAI suite is its ability to analyze large volumes of customer data in real-time. This allows businesses to quickly identify trends and patterns in customer behavior, and to respond to changes in the market with agility. The suite also includes tools for automating marketing campaigns, which can help businesses save time and resources while still delivering personalized experiences to their customers.
The addition of the CXAI suite to ActionIQ’s CDP is a significant development for the company, as it positions them as a leader in the rapidly growing field of AI-powered customer data platforms. With the CXAI suite, ActionIQ is able to offer businesses a comprehensive solution for managing and analyzing customer data, which can help them stay ahead of the competition in today’s fast-paced digital landscape.
Overall, the CXAI suite is a valuable addition to ActionIQ’s CDP, and it is likely to be well-received by businesses looking to improve their customer engagement and marketing efforts. With its advanced AI and ML capabilities, the CXAI suite has the potential to revolutionize the way businesses interact with their customers, and to drive significant improvements in customer satisfaction and loyalty.
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