So Iave taken over our sites SEO and one of my first tasks is to try and improve the sites authority. We already have 50 x quality blogs about our products which are ranking 1st page for some of the longer keyword terms, and we have more content to add to the blogs along with refining the keyword intent around each article.
Weare also bringing out a series of vlogs to answer common questions which is likely to be embedded within the relevant article.
Other than that, what else can I do to improve the sites authority? How have you improved your site since EAT has become a bigger ranking factor.
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