This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy.
The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space.
Why we care. With new privacy laws and enforcement, non-compliance can come with steep fines. Consumers are also more aware and protective of their online privacy. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road.
IAB Diligence Platform. The platform focuses on data privacy practices and state laws governing them. To participate, vendors fill out a questionnaire about their data practices, tailored to their specific role in the adtech supply chain. Vendors fill the questionnaire out once and can choose when to share their responses during digital ad transactions. These responses are shared through a hub on the IAB Diligence Platform, which is open to both IAB members and non-members.
For advertisers and publishers. Digital advertisers can use this tool to evaluate the compliance of demand-side platforms (DSPs), while publishers can use the platform for supply-side adtech platforms (SSPs).
Dig deeper: 3 privacy-centric solutions for marketing compliance
Each side of the digital ad industry must answer a different set of questions about privacy practices. The questionnaires were developed by industry privacy lawyers and over a half dozen law firms that participated in the IAB Legal Affairs Council.
The IAB Diligence Platform is built on the SafeGuard Privacy Platform, which includes updated state law assessments and a vendor compliance hub.
The post IAB launches new privacy compliance tool appeared first on MarTech.
The Interactive Advertising Bureau (IAB) has introduced a new tool for privacy compliance management, aimed at helping companies navigate the complex landscape of data privacy regulations. The tool, called the IAB Privacy Compliance Manager, is designed to assist businesses in meeting the requirements of various privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
The IAB Privacy Compliance Manager is a comprehensive solution that provides companies with a centralized platform to manage their privacy compliance efforts. It offers a range of features, including a privacy assessment tool, a data inventory management system, and a privacy policy generator. The tool also includes a dashboard that provides an overview of a company’s privacy compliance status, allowing businesses to quickly identify areas that require attention.
One of the key benefits of the IAB Privacy Compliance Manager is its ability to help companies stay up-to-date with the latest privacy regulations. The tool includes a regulatory updates feature that alerts businesses to changes in privacy laws and provides guidance on how to comply with new requirements. This is particularly important given the rapidly evolving nature of data privacy regulations, with new laws being introduced and existing laws being updated on a regular basis.
The IAB Privacy Compliance Manager also offers a range of resources to help companies understand and implement privacy best practices. These resources include templates for privacy policies and data processing agreements, as well as guidance on conducting data protection impact assessments and managing data breaches.
In addition to these features, the IAB Privacy Compliance Manager also provides companies with access to a network of privacy experts who can offer advice and support on compliance issues. This network includes lawyers, consultants, and other professionals with expertise in data privacy regulations.
The introduction of the IAB Privacy Compliance Manager comes at a time when data privacy is becoming an increasingly important issue for businesses. With consumers becoming more aware of their privacy rights and regulators stepping up enforcement efforts, companies need to ensure that they are taking the necessary steps to protect personal data and comply with privacy laws.
The IAB Privacy Compliance Manager is available to IAB members, as well as non-members, and is designed to be accessible to businesses of all sizes. Whether a company is just starting out with its privacy compliance efforts or looking to enhance its existing program, the IAB Privacy Compliance Manager provides a valuable resource for managing privacy risks and meeting regulatory requirements.
Recent Comments