Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli regulator this week approved a chatbot that gives stock-picking advice. The bot, named Bridget, is the product of the tech startup Bridgewise. The company is working with one of the country’s largest banks, Israel Discount Bank, to roll out the product.
It may not surprise you that many authorities are concerned about this use of technology that frequently makes stuff up.
From Bloomberg:
Gary Gensler, chair of the US Securities and Exchange Commission, warned this month that there could be a financial crisis in the future if too many brokers and money managers relied “on the same model, the same algorithm, the same data.” Similarly, the European Central Bank said that using a handful of AI systems for investing decisions could cause “herding behavior or bubbles.”
Remember: To err is human, to really mess up use a computer.
Here are this week’s AI-powered martech releases.
- Squarespace’s new features include AI-powered website builder Blueprint AI, expanded Squarespace Payments with exclusive options, improved Domains Dashboard, and enhanced Marketing Tools with automated email flows.
- Braze’s BrazeAI Liquid Assistant adds “advanced logic for personalization” to its customer engagement platform. It can also create sophisticated message templates using a plain text prompt.
- Clinch announced a suite of self-service capabilities with Flight Control Copilot for its campaign activation platform. Copilot can automate much of the campaign workflow, identify patterns in performance and suggest improvements.
- Inferred Mind’s AI Personas are synthetic agents that emulate the perspectives of individuals across the globe. Each persona uniquely perceives the world through the lens of a specific demographic, allowing for the creation of ultra-targeted campaigns with tailored messaging.
- Verint’s Speech Analytics solution now has a Genie Bot that provides data and answers relative to customer complaints, churning, and escalations. The company also added Verint Agent Copilot Bots which can double agent capacity and process twice as many customer calls; and the Verint Knowledge Automation Bot that automatically searches enterprise content sources and summarizes the search results into a single response to customer questions.
- SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. It provides safe, actionable insights into youth behavior, assisting brands and agencies to engage younger consumers.
- Topsort’s integration with Twilio Segment provides retailers and marketplaces with a platform that tracks key advertising events for sponsored listings, enabling them to optimize budget consumption, attribute purchases, and achieve sellers’ conversion goals through Twilio Segment and Topsort’s reporting tools.
- GrowthLoop’s The Loop sits atop major data clouds, providing strategic recommendations to marketers by analyzing their company’s data and identifying opportunities for optimization.
- ImagineCreate AI’s suite of image-generation tools includes generating fashion photoshoots from flat-lay images to lifestyle images, on any model; removing the background of the images while preserving brand details and generate new high-quality product shots, by simply describing the scene around the product(s); the ability to add props, customize layers, and generatively fill a canvas without the need for a traditional set; a Virtual Try-On tool lets customers see how they would look by selecting the pieces they would like to try on and uploading an image of themselves before purchasing.
- Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. Users can create versions of a Voice Agent choosing their name, industry, function they want it to play, and personality type with a number of different voice options and talking styles. It also has templates for a number of different use cases, including Norma, a conversational AI that participates actively in meetings, answers questions, summarizes previous calls, and helps with brainstorming.
- The Brandtech Group’s Bias Breaker is a proprietary technology that tackles bias in foundation AI models. It adds a layer of probability-backed inclusivity to prompts and is configured for several of the most common elements of diversity, which, in this iteration of Bias Breaker, include age, race, ability, gender identity, and religion.
The post AI-powered martech news and releases: September 26 appeared first on MarTech.
# Latest AI-Driven Martech Updates and Product Releases: September 26
As the digital marketing landscape continues to evolve, artificial intelligence (AI) is playing an increasingly pivotal role in transforming how brands engage with their audiences. From predictive analytics to hyper-personalized customer experiences, AI-driven marketing technology (Martech) is reshaping the future of marketing. On September 26, several key updates and product releases were announced, further advancing the capabilities of AI in Martech. This article explores the latest developments and how they are set to impact marketers and businesses.
## 1. **Salesforce’s AI-Powered Marketing Cloud Enhancements**
Salesforce, a leader in customer relationship management (CRM) software, has been at the forefront of AI integration with its Einstein AI platform. On September 26, Salesforce announced new AI-powered features for its Marketing Cloud, aimed at improving customer engagement and personalization.
### Key Features:
– **Einstein GPT for Marketing**: Salesforce introduced Einstein GPT for Marketing, which allows marketers to generate personalized content at scale. This includes email copy, social media posts, and even ad creatives, all tailored to individual customer preferences.
– **Predictive Journey Insights**: The new predictive journey insights feature uses AI to predict customer behavior and optimize marketing journeys in real-time. Marketers can now anticipate when customers are most likely to engage and adjust messaging accordingly.
– **AI-Powered Audience Segmentation**: Salesforce has enhanced its audience segmentation tools with AI, enabling marketers to create more granular and precise customer segments based on real-time data and behavioral insights.
These updates are designed to help marketers deliver more personalized, timely, and relevant content, ultimately driving higher engagement and conversion rates.
## 2. **HubSpot’s AI-Powered Content Assistant**
HubSpot, a popular inbound marketing platform, has also made strides in AI-driven content creation. On September 26, HubSpot announced the release of its **AI-Powered Content Assistant**, which leverages natural language processing (NLP) to help marketers create high-quality content faster.
### Key Features:
– **Content Suggestions**: The AI assistant provides real-time suggestions for blog posts, landing pages, and email campaigns based on trending topics and SEO best practices.
– **Automated Content Generation**: Marketers can use the assistant to automatically generate outlines, headlines, and even full drafts for blog posts and articles. The AI ensures that the content is optimized for search engines and tailored to the target audience.
– **Tone and Style Adjustments**: The AI assistant can adjust the tone and style of the content to match the brand’s voice, ensuring consistency across all marketing channels.
With this release, HubSpot aims to reduce the time and effort required to produce high-quality content, allowing marketers to focus on strategy and creativity.
## 3. **Adobe’s AI-Powered Creative Cloud Updates**
Adobe, known for its suite of creative tools, has been integrating AI into its products for years. On September 26, Adobe announced significant updates to its **Creative Cloud** platform, with a focus on AI-driven design and content creation.
### Key Features:
– **Generative AI for Visual Content**: Adobe has introduced generative AI capabilities in Photoshop and Illustrator, allowing marketers to create unique visuals and designs with minimal effort. Users can input text prompts, and the AI will generate custom images, logos, and graphics based on the description.
– **AI-Powered Video Editing**: Adobe Premiere Pro now includes AI-driven video editing tools that can automatically cut, trim, and enhance video content based on the desired style and format. This is particularly useful for marketers creating video ads or social media content.
– **Personalized Design Recommendations**: Adobe’s AI can now analyze a brand’s existing design assets and provide personalized recommendations for new designs, ensuring consistency and alignment with brand guidelines.
These updates are designed to empower marketers and designers with AI-driven tools that streamline the creative process and enable the production of high-quality visual content at scale.
## 4. **Google’s AI-Powered Ad Campaign Tools**
Google has long been a leader in digital advertising, and its latest AI-driven updates are set to further enhance the effectiveness of ad campaigns. On September 26, Google announced new AI-powered tools for its **Google Ads** platform.
### Key Features:
– **Performance Max Enhancements**: Google’s Performance Max campaigns, which use AI to optimize ad placements across Google’s entire network, have received several updates. The AI now provides more granular insights into which assets (e.g., headlines, images, videos) are driving the best performance, allowing marketers to make data-driven adjustments.
– **AI-Powered Ad Copy Suggestions**: Google Ads now includes AI-generated ad copy suggestions, which can be tailored to specific audience segments. The AI analyzes historical performance data to create ad copy that is more likely to resonate with the target audience.
– **Automated Bidding Optimization**: Google has enhanced its automated bidding strategies with AI, allowing
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