TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities.
The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product.
“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. To know your customers, you must listen to what they say and observe what they do. Part of the arsenal of tools that can help you accomplish this: online communities.”
Why we care. “Community is tremendously important moving forward for businesses,” Mike Rizzo, founder of the MO Pros community, told us just two years ago. “Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”
He was surely right, especially in the context of B2B marketing as well as the subscription economy. Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. On the marketing software front, HubSpot has demonstrated the benefits of community; Salesforce’s Trailblazer community counts millions of members worldwide.
Offerings like TinyTake hold the promise of making community management available to businesses below the enterprise level.
Dig deeper: How technology is enabling community marketing
Platform details. The four components of the platform are:
- TinyTake Educate. A custom learning experience to help customers get the most out of products and services.
- TinyTake Engage. Spaces for customers to network and interact.
- TinyTake Innovate. An opportunity to implement collaborative product development by soliciting customer feedback.
- TinyTake Capture. The original offering of an intuitive screen capture, annotation and sharing solution.
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MangoApps, a leading provider of digital workplace solutions, has recently reintroduced TinyTake as a suite for managing B2B communities. TinyTake is a powerful tool that allows businesses to easily capture, annotate, and share screen recordings and screenshots with their colleagues, clients, and partners.
TinyTake was originally launched as a standalone screen capture tool, but MangoApps has now integrated it into their suite of digital workplace solutions. This integration allows businesses to use TinyTake as part of their overall strategy for managing B2B communities, making it easier to collaborate and communicate with stakeholders.
One of the key features of TinyTake is its ability to capture high-quality screen recordings and screenshots. This is particularly useful for businesses that need to share complex information with their B2B communities, such as software demos or technical tutorials. With TinyTake, businesses can easily create and share these recordings, ensuring that their stakeholders have access to the information they need.
In addition to screen capture capabilities, TinyTake also includes a range of annotation tools. These tools allow businesses to add text, arrows, and other annotations to their screen recordings and screenshots, making it easier to highlight important information and provide context. This is particularly useful for businesses that need to provide feedback or instructions to their B2B communities.
Another key feature of TinyTake is its ability to share screen recordings and screenshots with others. With TinyTake, businesses can easily share their recordings with colleagues, clients, and partners via email, social media, or cloud storage services. This makes it easy for businesses to collaborate with their B2B communities and ensure that everyone has access to the information they need.
Overall, TinyTake is a powerful tool for managing B2B communities. Its screen capture capabilities, annotation tools, and sharing features make it an essential part of any business’s digital workplace strategy. With TinyTake, businesses can easily capture, annotate, and share information with their stakeholders, ensuring that their B2B communities are well-informed and engaged.
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