Meta’s Threads now has its own version of hashtags.
Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app.
Why we care. While ads are not currently available on Threads (they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.
Dig deeper: Marketing on Threads — What you need to know
How topic tags work. Topic tags have some fundamental differences to hashtags, which are offered on its sister platform Instagram:
- As topic tags are not hashtags, brands will not be required to add the “#” symbol when adding tags.
- Topic tags support phrases with spaces.
- Topic tags support special characters.
- Only one tag is permitted per post.
What Threads is saying. Adam Mosseri, head of Instagram, said on Threads:
The ability to tag a topic on your post is now rolling out globally so you can categorize your posts and make it easier for others to find and join in on the conversation…
With tags we’re trying something simple and slightly new. No # marks, support for multiple words, *only one* tag per post, and the tag view *is* the search view. The hope is this design focuses tags more on communities and less on engagement hacking, and does so while keeping @threads simple and easy to use. We’ll see how it goes…
The post Marketers can now use topic tags on Threads to boost engagement appeared first on MarTech.
In today’s fast-paced digital world, marketers are constantly looking for new ways to engage with their target audience. With the rise of social media and online forums, it has become increasingly important for marketers to find innovative ways to reach out to potential customers. One such innovation that has recently gained popularity is the use of topic tags on threads.
Topic tags are essentially keywords or phrases that are added to a thread or post to categorize it and make it easier for users to find. These tags can be used by marketers to increase their engagement with potential customers by making their content more discoverable.
For example, if a marketer is promoting a new product in the health and wellness industry, they can add tags such as “health,” “wellness,” “fitness,” and “nutrition” to their thread. This will make it easier for users who are interested in these topics to find the thread and engage with the content.
The use of topic tags on threads also allows marketers to target specific audiences. By using tags that are relevant to their target audience, marketers can ensure that their content is being seen by the right people. This can lead to increased engagement and ultimately, more conversions.
Another benefit of using topic tags on threads is that it can help to increase the visibility of a marketer’s content on search engines. When a thread is tagged with relevant keywords, it is more likely to appear in search engine results, which can lead to increased traffic and engagement.
Overall, the use of topic tags on threads is a simple yet effective way for marketers to increase their engagement with potential customers. By making their content more discoverable and targeting specific audiences, marketers can improve their chances of success in the digital world.
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