Searching for an alternative to Salesforce Social Studio? You’re in the right spot.
Our worldwide collaboration with Salesforce simplifies managing your entire social media landscape while providing an all-encompassing view of the customer for Salesforce users.
With Sprout, you receive a user-friendly, uncomplicated platform crafted to assist you in delivering remarkable experiences at every interaction. Combined with a dedication to outstanding customer support and pre-built integrations with your favored tools, it becomes evident why Sprout is the top choice.
This article delves into the primary reasons why businesses are selecting Sprout as their preferred alternative to Social Studio. Additionally, we share insights from brands experiencing smarter, swifter business impacts following their transition to Sprout.
What is Salesforce Social Studio?
Salesforce Social Studio is a tool for social media management and listening that offers fundamental functions for businesses to oversee their social media presence. Users can schedule and monitor posts across various platforms, including Facebook, X (formerly Twitter), LinkedIn, YouTube, Instagram, and Pinterest.
Source: Salesforce Ben
What capabilities does Salesforce Social Studio offer?
Social Studio emerged from a series of acquisitions and has been available as a solution under Salesforce Marketing Cloud since its inception in 2014. Key functionalities include:
- Publish, which allows users to draft, publish, and promote content on social profiles across Facebook, Instagram, X, LinkedIn, YouTube, and Pinterest. Similar to Sprout, Social Studio includes social media approval tools to support workflows for content approval or rejection prior to posting.
- Engage, enabling users to oversee discussions and answer customer questions, comments, and mentions in real-time. The Engage interface organizes activity streams into columns based on customizable filtering options. If you use Sprout, you could liken these to Custom Views in the Smart Inbox.
- Analyze, which allows users to monitor their progression towards social media objectives through reporting and analytics features, similar to Sprout’s analytics suite. Social Studio’s listening component (known as Workbenches) is part of Analyze. Likewise, Sprout’s Social Listening works in tandem with our analytics tools as a premium option in our comprehensive platform.
Success stories of switching from Social Studio
We understand that no one wakes up excited to deploy a new tool! The process of identifying and evaluating different software options can be quite laborious, yet it’s crucial for your team’s sustained success.
When you collaborate with Sprout, you engage with a team that has efficiently transitioned over 500 Salesforce Social Studio users. We understand how to navigate the specific intricacies of your business, helping you establish and execute workflows that enhance a full 360-degree view of your customers. But don’t just believe us. Here are two brands that have amplified the impact of social media on their business after switching to Sprout Social.
Casey’s
Casey’s—a beloved fixture in the midwestern and southern US for gas, food, and more—boasts a loyal online and offline fanbase. In response to their thriving digital community, their social team transitioned from Social Studio to Sprout Social, yielding results as delightful as the snacks they sell.
By leveraging Sprout’s integration with Salesforce Service Cloud, Casey’s team remarkably improved their response time to customers, decreasing it by 90%. The integration has created a centralized method for assisting customers across various social platforms, enhancing their experiences through smart, automated case handling.
For the first time in about five years, our Guest Relations Team reported that they didn’t have a backlog of messages to respond to. Sprout’s Service Cloud integration is a big reason for that.
Jasmine Riedemann
Social Media Manager, Casey’s
This heightened visibility has encouraged a new level of teamwork between Casey’s social channels and Guest Relations teams. Previously, responses to guests online took around three days due to difficulties in tracking message handling.
Thanks to Sprout, communications between Casey’s social and Guest Relations teams have surged ten-fold. Both teams now rely on Sprout Social’s real-time abilities to ensure outstanding customer care.
Hudl
Jessie Koenig, Revenue Systems Administrator at Hudl, knows the intricacies of complex tech integrations. Fortunately, connecting Sprout to Hudl’s Salesforce account was a seamless experience.
“[Sprout] was very powerful right out of the box. Many vendors claim their products integrate with Salesforce, yet it often entails a significant workload from multiple engineers to establish a custom integration. Sprout’s integration with Salesforce was virtually plug-and-play, which is exactly what we needed.”
Hudl aids over 200,000 teams across more than 40 sports in analyzing and honing their gameplay through video technology. When athletes encounter a query or challenge that inhibits their performance, they reach out to @HudlSupport on X.
“Our customer support team may address between 1,000 and 2,000 support requests daily—mainly through phone, email, or Twitter,” says Koenig.
My tip for anyone transitioning from Social Studio to Sprout Social is to prepare for impressive data to flow into Salesforce seamlessly. Your cases will run through your system much more efficiently, too.
Jessie Koenig
Revenue Systems Administrator, Hudl
Following their move from Salesforce Social Studio to Sprout, the Hudl team harnessed ready-to-use capabilities and custom tools to streamline workflows and elevate customer satisfaction. Most importantly, their Salesforce CRM system now presents an accurate 360-degree view of the customer, enriched with social data from Sprout.
Why is Sprout the top alternative to Salesforce Social Studio?
Sprout Social stands out as the prime option for anyone in search of a Social Studio alternative. We assist brands in crafting a singular customer view via pre-built integrations with essential Salesforce solutions for your business. This encompasses Service Cloud, Agentforce, Marketing Cloud, Sales Cloud, Tableau, and Slack.
Sprout’s straightforward social media management tools are developed on a single code base with enterprise-level security. Our clientele often praises the platform’s user-friendliness and swift return on investment. If that’s insufficient, here are four additional reasons companies choose Sprout over Social Studio.
Sprout operates at the pace of social
The social media landscape is fast-moving, unpredictable, and immense. To stay ahead, businesses need a social media management tool that emphasizes continuous innovation.
Sprout invests significantly in research and development each year, ensuring ongoing innovation for our customers via our platform.
We’ve enhanced our platform by integrating Sprout’s proprietary machine learning and deep automation features with OpenAI’s GPT model. We’re also utilizing AI through our link with Salesforce’s Agentforce assistant for Service Cloud. Through this integration, Sprout’s social data seamlessly integrates into your Service Cloud’s conversational AI assistant, offering support teams a comprehensive, multi-channel perspective of their clients, enabling faster and more personalized case resolutions. Additionally, our recent acquisition of Repustate contributes 15 years of reliable expertise in sentiment and textual analysis. Combined with intelligent recommendations from AI Assist and other automation capabilities, you achieve even quicker value delivery.
Sprout provides an all-encompassing social media management toolkit
Maximizing your team’s effectiveness requires investing in a platform that matches their speed, agility, and skillset. With Sprout, they have access to tools deliberately crafted to produce business results through social media.
Sprout is a preferred choice among social teams for a reason. Our straightforward social media management tools have been acknowledged by G2’s Best Software Awards—which evaluates software companies and products based on genuine, timely feedback—for seven continuous years. Beyond our publishing and analytics features, we also provide:
- Scalable social listening: Sprout’s AI-driven Social Listening is thoughtfully designed and supported by robust capabilities. Moreover, it requires no manual setup or ongoing support—you can start analyzing right away with models that seamlessly slot into your current workflows.
- An integrated employee advocacy solution: Employee Advocacy by Sprout Social empowers employees as advocates of the brand. With a linked platform designed for immediate use, you can enhance brand visibility and reduce risks without increasing advertising costs.
- A complimentary 30-day trial: You deserve a chance to test the waters before committing. Our free month-long trial provides your entire team an opportunity to experience what working with Sprout is like.
Sprout is dedicated to customer success
Each team has distinct needs and use cases for social media management tools. When challenges arise, they require assistance from representatives who share their passion for social media.
Sprout is fully committed to social media and the success of our customers. Whether through phone, email, video, or self-service, we’re available. Plus, we respond promptly. Our average wait time for phone and chat support is under three minutes.
We also provide tailored onboarding, strategic education, and support from Premier Success experts and Professional Services consultants. If you prefer self-paced learning, you can earn certifications, access our learning portal, and join our community, the Arboretum, to enhance your social media expertise at your convenience.
Sprout employs enterprise-grade security practices
Social media governance isn’t a one-time task. It requires continuous risk evaluation from both your team and the software vendors you partner with.
That’s why it’s crucial to collaborate with partners committed to executing the ongoing security measures essential for avoiding costly errors. At Sprout Social, we incorporate enterprise-grade security measures into our processes and products, with tools such as:
- Multi-factor authentication: Utilize applications like Google Authenticator and others to apply the Time-based One-time Password Algorithm (TOTP) or HMAC-based One-time Password Algorithm (HOTP) for generating passcodes.
- Single sign-on (SSO): Utilize SSO authentication services to enable employees to use a single set of login credentials across multiple applications.
- Access permissions: Limit access to profiles, features, actions, and other data through granular user controls within their account.
- Global publishing pause: Temporarily suspend any scheduled or queued messages during emergencies from our web or mobile applications.
Discover your replacement for Social Studio
To excel in the most dynamic marketing channel, you require a social media management partner focused on equipping your team with the necessary tools.
Sprout is the optimal alternative to Social Studio. We are committed to empowering businesses to establish a comprehensive view of their customers through our global Salesforce partnership. Let Sprout lead your social strategy while you take the lead in your industry.
Transform your business with Sprout and Salesforce
The post Why brands transition from Social Studio to Sprout Social appeared first on Sprout Social.
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