Top Ecommerce Experts from MarTech to Follow for Industry Insights

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for.

Marsha Collier

Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen.

Jason Goldberg

Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” He launched his first e-commerce site for Blockbuster Entertainment in 1995. Jason is also the executive chairman of the board of directors of the National Retail Federation Digital Advisory Board, has served as an expert witness in Federal Court on e-commerce, and is a guest lecturer on retail and ecommerce at the Kellogg School of Management for Northwestern University.

Kaleigh Moore

Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing.

Amy Porterfield

An online marketing expert, author and instructor who helps entrepreneurs create and grow profitable online businesses, Amy is deservedly a name brand in ecommerce. She is the host of the “Online Marketing Made Easy” podcast and the author of the book “Two Weeks Notice,” which guides people on how to quit their jobs and start their own businesses. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses.

Gretta van Riel

Although only 28, Gretta has already built several multi-million dollar ecommerce businesses, including The 5th Watches, Drop Bottle and the influencer marketing platform Hey Influencer. She founded her first, SkinnyMe Tea, when she was 22. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. The 5th Watches had $100,000 in sales on its first day. She also teaches online courses on how to start and scale e-commerce businesses.

Brendan Witcher 

Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He is an author and a recognized expert on consumer behavior and technology trends in the digital engagement space. He advises many Fortune 100 companies and frequently speaks at global industry events. He has also been featured in various media outlets, such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time and The Wall Street Journal.

Get MarTech! Daily. Free. In your inbox.










See terms.

More MarTech experts to follow:

The post MarTech’s ecommerce experts to follow appeared first on MarTech.

E-commerce has become an integral part of the global economy, with online sales expected to reach $4.9 trillion by 2021. As the industry continues to grow, it’s essential for businesses to stay ahead of the curve by following the latest trends and insights from top e-commerce experts. In this article, we’ll highlight some of the top e-commerce experts from the MarTech industry that you should follow for industry insights.

1. Neil Patel – Neil Patel is a well-known digital marketing expert and co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He has helped companies like Amazon, NBC, and Viacom grow their revenue through his expertise in SEO, content marketing, and conversion optimization. Patel’s blog is a treasure trove of valuable insights on e-commerce marketing strategies.

2. Ann Handley – Ann Handley is a digital marketing pioneer and the Chief Content Officer at MarketingProfs. She is also the author of “Everybody Writes,” a bestselling book on content marketing. Handley’s insights on content marketing and e-commerce are invaluable for businesses looking to improve their online presence and drive sales.

3. Rand Fishkin – Rand Fishkin is the co-founder of Moz, a leading SEO software company. He is also the author of “Lost and Founder,” a book on the ups and downs of startup life. Fishkin’s expertise in SEO and digital marketing makes him a must-follow for e-commerce businesses looking to improve their search engine rankings and drive organic traffic.

4. Gary Vaynerchuk – Gary Vaynerchuk is a serial entrepreneur and CEO of VaynerMedia, a full-service digital agency. He is also a bestselling author and a popular speaker on topics related to social media marketing and e-commerce. Vaynerchuk’s insights on leveraging social media to drive e-commerce sales are invaluable for businesses looking to tap into the power of platforms like Facebook, Instagram, and Twitter.

5. Brian Dean – Brian Dean is the founder of Backlinko, a leading SEO blog that provides actionable tips and strategies for improving search engine rankings. Dean’s expertise in link building and content marketing makes him a go-to resource for e-commerce businesses looking to improve their online visibility and drive traffic to their websites.

6. Joanna Wiebe – Joanna Wiebe is the co-founder of Copy Hackers, a website that provides copywriting tips and strategies for businesses. Wiebe’s expertise in crafting compelling copy that converts makes her a valuable resource for e-commerce businesses looking to improve their product descriptions, email marketing campaigns, and website copy.

7. Andrew Youderian – Andrew Youderian is the founder of eCommerceFuel, a community for e-commerce entrepreneurs. He is also the host of the eCommerceFuel podcast, where he interviews successful e-commerce business owners and shares their insights on growing an online business. Youderian’s expertise in e-commerce operations and scaling makes him a must-follow for businesses looking to take their online sales to the next level.

In conclusion, staying up-to-date with the latest e-commerce trends and insights is essential for businesses looking to succeed in the online marketplace. By following these top e-commerce experts from the MarTech industry, you can gain valuable knowledge and strategies to help your business grow and thrive in the ever-evolving world of e-commerce.