A random church reaching out for SEO inspired me to write this little piece.

Google is God and Chrome its holy church (guess who's the devil?)

Welcome to the digital world, where Google is God, SEO marketers are the priests and Chrome is the holy church where you and all other believers congregate. As pilgrims in search of better ways, you navigate from page to page.

What's hell, you might ask? Any place where you have no bars on your phone. The cutesy T-Rex we have all grown to love is actually the devil.

The terrific news, however, is that as a true believer, you are blessed with the lasting grace of God Google. Google wants you to have the best possible life. This brings us to the first commandment of the digital world.

SEO Commandment #1: Google loves web pages that are loved by its users.

If you're happy, then Google is happy too. In fact, she couldn't be more jubilant. (Is God a she? Today she is.)

That's why pages that are loved by its visitors are found more readily in Google and are ranked higher in the search results page. So SEO means nothing more than publishing great web pages.

And that makes perfect sense. Just think for a minute.

Let's say you visit a website and linger on the landing page for a while. You finally click through to another page on the same website, and maybe even another one after that. Maybe you watch a video, maybe you even fill out a form. Life is great.

That website must be doing something right, right? Maybe it's interesting to you. Maybe it's answering your burning questions. Maybe it's solving your problems. Maybe it's making you smile. Whatever it is, if it were shit, you wouldn't stick around so long, now would you?

At least when I don't like a page, I get the hell out of there.

For example, I might leave a web page if:

  • it's too slow;
  • it's not functioning;
  • it's difficult to navigate;
  • its content is of low quality;
  • its content doesn't match my expectations.

Reasons to not like a web page are many, but they generally fall into one of three categories. The page is either not functioning properly, it's frustrating to use or its content is not appealing enough.

Conversely, we could sum up the second SEO commandment as follows:

SEO Commandment #2: SEO comes down to technicalities, UX and content.

Now, the technical side of the SEO spectrum has marketers tinkering with all kinds of small improvements. They can spend many hours trying to speed up their websites, even if just a tenth of a second. The impact can be huge.

There's a lively community and debate surrounding SEO efforts and every day the smallest technicalities are discussed online. In fact, many marketers ironically owe their livelihood to marketing SEO related marketing services and products to marketers.

This is great, because in the end it's you, the users, who reap the benefits. At the end of the day, it's all about keeping the believers happy while they are congregating in Google's church.

Of course, it's not all technical fun and games. Without content that resonates with your visitors, your web page won't see much congregating church goers at all. Your content needs to communicate some kind of relevant value for your visitors.

It also needs to be easy to use and navigation shouldn't present any issues. This is where UX comes into play. User experience optimization is a major branch of special marketing priests, making sure that each and every pilgrim is sure to find his way forward.

Now, between technical SEO, content and UX, we have already three different kinds of priests. Before we know it, three different denominations are formed and all three claim that they preach the whole truth.

However, it's important that these branches don't operate in isolation. They should all be working together, exchanging thoughts and sharing data and insights so as to better understand the believers who trust them for guidance through the web.

Because whether it's through technical improvements, great content or UX optimization, it's a positive user experience that finally results in God Google's blessings for your page. That leads us to the final commandment:

SEO Commandment #3: SEO is a mindset.

SEO is much more than a technical to do list that can be finished. It should continually be on the mind of the priests. Everything they do should follow from this one question: will this make my religious following happy? Because if it does, it'll make God Google happy too. SEO should be a state of mind above anything else.

Do note that it might not always be possible for all three types of priests in your SEO monestary to be happy with every change to your website, as sometimes advancements in one field will yield negative results for the other. For instance, adding visual content might increase content value and consequently improve user experience, but it might at the same time do a number on your page's loading speed.

But it's OK if not all priests can be perfectly satisfied all the time. As long as the believers are happy and user experience guides the priests in making their decisions, it's all good.

After all, we are all after the Almighty Google's blessing, and to reiterate the first commandment:

SEO Commandment #1: Google loves web pages that are loved by its users.

Now go out, enjoy the digital world and all it has to offer. Whether you're a priest or a humble believer, we hope you have the best time here.

Unless you're a tiny T-Rex that lives in remote areas where internet doesn't exist yet. You suck.

p.s. this is a x-post from r/DigitalMarketing. Figured this would be an appropriate place to share.

submitted by /u/fietsopeenfiets to r/SEO
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