As one of the rapidly expanding entertainment applications, TikTok has demonstrated its significant influence in the digital realm. With a growing number of companies joining the platform, it’s essential to determine the optimal times to share posts on TikTok. With an anticipated 1.5 billion global active users by 2024, it’s clear that it’s among the most favored social media applications available.
Recognizing the timing of your TikTok posts can greatly enhance your TikTok marketing approach. Users around the world tend to spend an average of 23.3 hours monthly on the app, presenting a chance to connect with a regular audience. Stay alert for new trends or subcultures on the platform and evaluate your own content.
Discover how to pinpoint your optimal posting times globally on TikTok with a complimentary trial of Sprout Social and explore our ViralPost® feature.
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Disclaimer: Sprout Social data encompasses users from varied plan types, industries, and geographical locations. All recorded time frames are global (not restricted to Central Time), so you should be capable of posting according to the suggested times in any time zone and achieve favorable engagement results. The number of engagements reflects the total interactions a brand receives on the specific channel during that hourly period. Industry-specific data includes mid to high-level engagement times. We suggest experimenting with your accounts to discover the most effective sending times.
When is the optimal moment to post on TikTok?
- Optimal posting times for TikTok:
- Tuesdays from 4 to 6 p.m.
- Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m.
- Thursdays from 9 to 11 a.m. and 2 to 6 p.m.
- Fridays from 4 to 6 p.m.
- Best days to post on TikTok: Wednesdays and Thursdays
- Poor days to post on TikTok: Sundays
As the youngest platform on this list, TikTok has seen remarkable growth and has made an impact in just a fraction of the time compared to others. Now surpassing 1.5 billion global active users who spend an average of 23 hours per month on the app, TikTok competes strongly with other platforms.
The optimal posting times for TikTok fall on Tuesdays and Fridays from 4 to 6 p.m., Wednesdays and Thursday mornings from 9 to 11 a.m., and Thursdays from 2 to 6 p.m. Afternoons see the highest engagement on the platform as users seek entertainment to energize their afternoons. Generally, engagement remains above average from mid-morning to afternoon (9 a.m. to 5 p.m.) on Tuesdays through Fridays.
With trends on TikTok shifting rapidly, it’s vital to grasp how trends emerge, develop, and impact user behavior. Understanding these dynamics enables you to create a more effective TikTok trend strategy rather than simply reacting to changes.
What is the prime day and time to post on TikTok?
We have identified the prime time for posting on TikTok overall, but what about for each day? If you seek the best day and time to post on TikTok, check out the analysis below.
Optimal posting time on TikTok for Monday
The ideal time to post on TikTok on Monday is from 3 to 6 p.m., aligning with after-school hours for Gen Z and Gen Alpha audiences.
Optimal posting time on TikTok for Tuesday
The prime times for posting on TikTok on Tuesdays are from 4 to 6 p.m., with above-average engagement nearly three times greater than Mondays.
Optimal posting time on TikTok for Wednesday
The prime times for posting on Wednesdays are from 9 a.m. to 6 p.m., except for 11 a.m. and 1 p.m., which see lower engagement.
Optimal posting time on TikTok for Thursday
The ideal posting times on Thursdays range from 9 a.m. to 6 p.m. However, engagement tends to dip slightly between 11 a.m. and 2 p.m.
Optimal posting time on TikTok for Friday
The recommended times for posting on Fridays are from 4 to 6 p.m., although above-average engagement typically spans a standard workday between 9 a.m. and 6 p.m.
Optimal posting time on TikTok for Saturday
The best time to publish on TikTok on Saturdays is from 9 a.m. to noon compared to the rest of the day. Generally, Saturdays and Sundays exhibit lower engagement than other weekdays across most social platforms.
Optimal posting time on TikTok for Sunday
In relation to Sundays, the best times to post on TikTok are from 8 a.m. to 6 p.m., where engagement remains merely average compared to the other days of the week. Sundays show diminished engagement throughout the day on most, if not all, social platforms.
When’s the optimal time to post on TikTok in the UK?
The overall best times to post on TikTok in the UK are Tuesdays and Fridays from 4 to 6 p.m., Wednesday and Thursday mornings from 9 to 11 a.m., and Thursday evenings from 2 to 6 p.m. For targeting TikTok users in the UK, posting from Tuesday to Friday brings the highest engagement, similar to other platforms. Engagement rates drop on weekends, with Sunday recording the lowest engagement. TikTok trends in the UK shift rapidly, and engagement rates can significantly depend on your industry, content, and current hot topics.
What are the optimal posting times on TikTok by industry?
While there’s no one-size-fits-all answer regarding the best posting times on TikTok, we can give you insight based on available data. Industry is just one aspect that contributes to the success of your social posts. Also consider your target audience, business objectives, and content integrity if you aim to boost views and engagement.
Utilize this industry-level data to inform your publishing strategy, and experiment with your own optimal posting times through social experiments.
Optimal posting times for hospitals & healthcare
- Best times to post on TikTok for Hospitals & Healthcare:
- Mondays from 5 to 8 p.m.
- Tuesdays at 4 p.m.
- Wednesdays from 2 to 4 p.m. and 5 p.m.
- Thursdays at 2 p.m.
- Best days to post on TikTok for Hospitals & Healthcare: Mondays and Wednesdays
- Poor days to post on TikTok for Hospitals & Healthcare: Sundays
Hospitals, clinics, and healthcare providers use social media for much beyond navigating healthcare crises. They employ social media to educate the public, help patients feel more at ease during medical visits, promote their programs for aspiring healthcare professionals, and establish themselves as essential parts of their communities.
The best times to post on TikTok for healthcare providers nearly tripled from the previous year. Hospitals, healthcare entities, and clinics experience average to above-average engagement from Mondays to Thursdays during hours starting at 10 a.m. and extending until 6 p.m. Yet, the top times to post for hospitals and healthcare are Mondays from 5 to 8 p.m., Tuesdays at 4 p.m., Wednesdays from 2 to 5 p.m., and Thursdays at 2 p.m.
Hospital & healthcare social media resources
Optimal posting times for restaurants
- Best times to post on TikTok for Restaurants:
- Tuesdays from 3 to 5 p.m.
- Wednesdays from 3 to 6 p.m.
- Thursdays from 3 to 6 p.m.
- Best days to post on TikTok for Restaurants: Tuesdays through Thursdays
- Poor days to post on TikTok for Restaurants: Mondays
Online orders and delivery service applications have surged in utilization over the past few years, revolutionizing how restaurants communicate with their customers. Furthermore, restaurants have observed more than double the engagements on TikTok compared to last year’s findings. Understanding your target audience and aligning goals for the platform influence how businesses interact with their clientele, such as through special promotions or updates.
Engagement for those within the food and beverage sector primarily concentrates during lunch hours on weekdays. Generally, the best posting times for restaurants on TikTok fall between Tuesdays through Thursdays from 3 to 5 p.m.
Restaurant social media resources
Optimal posting times for schools & education
- Best times to post on TikTok for Schools & Education:
- Thursdays from 10 a.m. to 1 p.m.
- Best days to post on TikTok for Schools & Education:
- Thursdays
- Poor days to post on TikTok for Schools & Education:
- Saturdays and Sundays
Universities, higher education institutions, and schools have noticed a marked boost in high engagement times on TikTok compared to previous findings. Bear in mind that some schools manage multiple social profiles (by college, athletics, etc.) to address these needs and effectively target diverse audiences at opportune times.
Enhanced engagement opportunities for schools mirror a standard school day combined with evening hours. Consistent engagement occurs from Tuesdays to Fridays from approximately 10 a.m. to 5 p.m. However, the prime hours for achieving maximum engagement on TikTok for educational institutions are Thursdays from 10 a.m. to 1 p.m.
From showcasing student life to sharing educational updates, a social media strategy for schools needs to cover a variety of goals: from engaging with students past, present, and future to monitoring brand perception.
Schools and education social media resources
Optimal posting times for travel & hospitality
- Best times to post on TikTok for Travel & Hospitality:
- Fridays at 2 p.m. and 4 p.m.
- Best days to post on TikTok for Travel & Hospitality: Thursdays and Fridays
- Poor days to post on TikTok for Travel & Hospitality: Sundays and Tuesdays
The travel and hospitality sectors have once again seen their engagement double on TikTok compared to last year. Businesses in this space have adjusted their strategies as travel has surged post-pandemic, allowing them to reap benefits throughout most of the day.
The optimal posting times for travel and hospitality firms are somewhat scattered throughout the week, but there is generally above-average engagement beginning around midday nearly every day. Nevertheless, Fridays at 2 p.m. and 4 p.m. mark the peak engagement times for this industry.
Travel and hospitality social media resources
- Examining the intersection of social media and hospitality: Lessons from three brands
- Sprout Social maintains NJ TRANSIT’s social strategies
- How Loews Hotels & Co achieves success on a large scale with Sprout Social’s platform
- Establishing a travel-focused social media marketing plan
- Strategies for managing multiple social media accounts
How to identify your own optimal posting times on TikTok
Social marketers can enhance their content planning when they are equipped with data. As platforms continue to evolve, so too will the methods brands and consumers use social media, and vice versa. Being mindful of emerging content trends and formats could assist you in reaching your audience in unexpected manners, or even discovering new segments and personas you hadn’t previously considered.
How to find your optimal posting time on TikTok using Analytics
While you might be eager to begin posting according to these peak engagement times as part of your strategy, pairing this data with your own TikTok analytics may be beneficial. You could find that your particular target audience engages during different hours.
To determine your best posting times using TikTok’s native analytics on desktop, follow these steps:
- Log in to your account at tiktok.com.
- Hover over your profile icon and click on Business Suite.
- Select Analytics in the left-hand menu.
How to find your best time to post on TikTok using Sprout Social
A social media management application like Sprout Social can assist you in delving into your analytics and forming customized insights for your brand accounts across all networks, both holistically and individually. Gain competitive advantages by benchmarking your performance against rivals to uncover new engagement opportunities.
With features such as post tagging and cross-network analysis, you can categorize various factors like post authors or content types to scrutinize how your posting times affected your social media achievements.
Sprout’s patented ViralPost® technology utilizes the same data we’ve reviewed across our customer accounts to determine the most favorable posting times tailored to your account. The ViralPost® tool algorithmically computes the data for our Optimal Send Times feature, which is a part of all our plans. Our proprietary machine learning technology isn’t new, yet we continuously learn and enhance our services to provide brands with faster insights. Our objective is to assist users of our platform in working more efficiently.
With Optimal Send Times, the specific suggestions are informed by when your audience engages the most, based on your posting history. The ViralPost® feature also routinely updates and hones itself, saving you the effort of repeated analysis, thus allowing you more time to create compelling content.
Curious to see it in action? Sign up for a complimentary 30-day trial of Sprout Social or request a personalized demo to try it out.
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If you’re interested in further insights from this year’s exploration of our customer data, examine our findings regarding the optimal posting times across eight industries on these platforms:
How Sprout collected the data
We recognize that these reports may prompt inquiries regarding the origin of the data. Therefore, we wish to clarify the sources of our data and our methodology.
Sprout Social’s Data Science team compiles this information by analyzing close to 2 billion engagements across 400,000 social profiles on platforms like Twitter, Facebook, LinkedIn, Instagram, Pinterest, and TikTok.
The post Optimal posting times for TikTok in 2024 first appeared on Sprout Social.
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