As the leading platform geared towards professionals, LinkedIn serves as a key space to position yourself as an industry thought leader. With more than 67 million company profiles hosted on LinkedIn, it’s crucial to understand when the optimal time to post is, allowing you to connect effectively with your audience – be they clients, customers, employees, prospects, or a mixture of all.
With a membership exceeding 1 billion users spread across 200 countries and regions, businesses can tap into a vast audience and employee advocates to amplify their message. By implementing an effective LinkedIn marketing strategy and timing your posts right, you’re likely to experience improved engagement.
Discover how to determine your best posting times on a global scale on LinkedIn by signing up for a free trial of Sprout Social and testing our ViralPost® feature.
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Disclaimer: Data from Sprout Social incorporates users across a variety of plan types, sectors, and locations. All recorded time frames are global (not limited to Central Time), allowing you to schedule posts according to the provided times in any time zone and expect favorable engagement results. The engagement figures indicate the total interactions a brand garnered on a specific channel during the specified hour. Data specific to industries presents engagement times that are mid- to high-level. We advise conducting trials with your own profiles to uncover the most effective posting times.
- What is the ideal time to post on LinkedIn?
- Which day and time is best to post on LinkedIn?
- How do posting times vary on LinkedIn by industry?
- How to discover your optimal posting times on LinkedIn
- How Sprout collected the data
What is the ideal time to post on LinkedIn?
- Tuesdays and Wednesdays from 10 a.m. to noon
- Thursdays at 10 a.m.
- Recommended days for LinkedIn Company Pages: Tuesdays through Thursdays
- Less favorable days for LinkedIn Company Pages: Weekends
Unsurprisingly for a platform centered on professionals, LinkedIn’s best engagement times align with standard business hours. Engagement peaks during the midday and tapers off outside regular working hours. Content posted on weekends receives less attention, as user engagement and activity are notably lower.
Given that LinkedIn content focuses on professional insights and career advancement, it is logical for audiences to interact with this kind of material throughout their workday. By midday, interest on the site is high, making Tuesdays and Wednesdays between 10 a.m. and noon and Thursdays at 10 a.m. the ideal posting windows.
LinkedIn serves as more than just a recruitment and networking tool. It promotes storytelling and advocacy for both employees and employers. Individuals across various expertise levels can impart their knowledge, spark conversations that challenge conventional business practices, and elevate professional narratives around the globe.
Organizations utilize LinkedIn to discover new avenues for lead generation, identify co-marketing partners, showcase company culture, and attract talent. Thus, it makes sense that posting and engagement align with standard business operating hours.
Which day and time is best to post on LinkedIn?
While we have established the optimal time overall, how does it differentiate by each day of the week?
If you seek the prime day and time to post on LinkedIn, consult the analysis below.
Optimal posting time on LinkedIn for Monday
The ideal time to post on LinkedIn on Mondays is from 9 a.m. to 2 p.m. It’s noted that all weekdays witness above-average engagement on LinkedIn corresponding with the standard workday.
Optimal posting time on LinkedIn for Tuesday
Tuesday’s prime posting hours on LinkedIn range from 10 a.m. to noon, making it one of the most engaged days on the platform compared to other days.
Optimal posting time on LinkedIn for Wednesday
Wednesdays see the best posting times between 10 a.m. and noon, generally aligning with late morning and lunch hours.
Optimal posting time on LinkedIn for Thursday
For Thursday, ideal posting occurs at 10 a.m., although above-average engagement is also likely from 9 a.m. to 2 p.m., mirroring Wednesday’s trend.
Optimal posting time on LinkedIn for Friday
Friday’s peak posting hours typically lie between 8 a.m. and 1 p.m., closely resembling Monday’s time frame.
Optimal posting time on LinkedIn for Saturday
Saturdays show the best time to engage from 6 a.m. to 4 p.m., albeit with minimal engagement. The nature of LinkedIn results in lower interactions for content shared over the weekend.
Optimal posting time on LinkedIn for Sunday
For Sundays, the best time to post on LinkedIn falls between 8 a.m. and 2 p.m. Saturday sees a drop in engagement throughout the day across most social media platforms.
What is the ideal time to post on LinkedIn in the UK?
In the UK, optimal posting times on LinkedIn mirror those of Tuesday and Wednesday between 10 a.m. and noon, along with Thursdays at 10 a.m. Engagement rates tend to decline in the afternoons and evenings. Marketers using this professional platform will find that peak engagement aligns closely with weekday business hours, while posts scheduled for weekends may experience diminished engagement.
Although LinkedIn is renowned for networking and recruitment, it also serves as a platform for sharing industry insights, challenging norms, and enhancing professional knowledge worldwide. The nature of your content and the industry involved can significantly influence engagement rates.
What is the ideal time to post on LinkedIn by industry?
There isn’t a singular best time to post on LinkedIn; instead, our insights are guided by the data at our disposal. Industry influences posting success, along with factors like your target audience, business goals, and content type.
Utilize this industry-centric data to shape your posting schedule, while conducting tests for your optimal sending times through social experiments.
Best times to post on LinkedIn for hospitals & healthcare
- Ideal posting times for Hospitals & Healthcare on LinkedIn:
- Most weekdays between 9 a.m. and 5 p.m., especially
- Wednesdays from 10 a.m. to noon
- Thursdays from 2 to 4 p.m.
- Best days for Hospitals & Healthcare: Weekdays
- Least favorable days for Hospitals & Healthcare: Weekends
Hospitals, clinics, and healthcare organizations use social media for diverse purposes beyond managing healthcare challenges. They’re utilizing social channels to inform the public, ease patient apprehension regarding visits and appointments, promote their programs for aspiring healthcare professionals, and reinforce their community presence.
The timing for optimal engagement in health sectors has adjusted to better reflect standard workday hours, typically spanning from around 9 a.m. to 6 p.m. Consistently posting on LinkedIn during those hours is likely to yield favorable engagement results, specifically peaking on Wednesdays from 10 a.m. to noon and Thursdays from 2 to 4 p.m.
Hospital and healthcare social media resources
Best times to post on LinkedIn for restaurants
- Ideal posting times for Restaurants on LinkedIn:
- Wednesdays at 10 a.m. and between noon to 3 p.m.
- Thursdays from 9 to 11 a.m.
- Best days for Restaurants: Tuesdays through Thursdays
- Least favorable days for Restaurants: Weekends
The uptick in online orders and use of delivery apps in recent years has transformed how restaurants engage with customers. Engagements on LinkedIn for restaurants doubled compared to last year’s findings. Factors such as target audience and platform objectives shape how restaurants interact with patrons. Many establishments are leveraging LinkedIn for job fair promotions, employment opportunities, and participation in national conferences.
Engagement in the food and beverage sector primarily occurs during weekday business hours. The optimal posting times for restaurants to receive peak engagement on LinkedIn are typically Wednesdays from noon to 3 p.m. and Thursdays from 9 to 11 a.m.
Restaurant social media resources
Best times to post on LinkedIn for schools & education
- Optimal posting times for Schools & Education on LinkedIn:
- Tuesdays at 11 a.m.
- Best days for Schools & Education:
- Tuesdays and Wednesdays
- Least favorable day for Schools & Education:
- Sundays
Universities, higher education institutions, and schools have experienced heightened engagement on LinkedIn compared to previous years. The 134,000 educational institutions listed on LinkedIn may operate multiple social accounts (per college, athletics, etc.) to cater to varied audiences at appropriate times.
Opportunities for engagement are concentrated to standard business hours on weekdays, with almost no interactions on weekends. LinkedIn engagement typically peaks between 9 a.m. and 5 p.m. Yet, one specific time stands out as the most effective for posts in the education sector: Tuesdays at 11 a.m.
A coherent social media strategy for educational institutions must serve various functions: engaging with students present and past while maintaining brand health.
Schools and education social media resources
Best times to post on LinkedIn for travel & hospitality
- Optimal posting times for Travel & Hospitality on LinkedIn:
- Tuesdays between 10 a.m. and 2 p.m. and at 3 p.m.
- Wednesdays from noon to 4 p.m.
- Thursdays from 1 to 4 p.m.
- Best days for Travel & Hospitality: Tuesdays through Thursdays
- Least favorable days for Travel & Hospitality: Saturdays and Sundays
The travel and hospitality sectors have aligned their LinkedIn strategies to reflect a traditional workday, similar to trends across many industries on the platform.
For travel and hospitality, exceptional posting times on LinkedIn are Tuesdays from 10 a.m. to 2 p.m., Wednesdays from noon to 4 p.m., and Thursdays from 1 to 4 p.m.
Travel and hospitality social media resources
How to discover your best posting times on LinkedIn
Social marketers can optimize content planning through data. As platforms undergo evolution, brand and consumer engagement will adapt correspondingly. Staying attuned to new trends and content formats may reveal novel ways to reach your audience or uncover new target segments you hadn’t considered before.
Finding Your Best Time to Post on LinkedIn Using Analytics
While you may feel inclined to post at these suggested peak times as part of your strategy, consider complementing this information with your own LinkedIn data insights. You may find your unique target audience engages more during peak times we’ve listed or even beforehand. Using a LinkedIn analytics tool should provide a wealth of pertinent information.
To discover your ideal posting times via native LinkedIn Analytics for your LinkedIn business profile, follow these steps:
- Login to LinkedIn and access your LinkedIn business profile admin view.
- Select Analytics.*
- In the Analytics tab, choose the metrics you want to view: Content, Visitors, Followers, Leads, Competitors or Employee Advocacy.
* Note: Only those with Admin or Analyst roles for the business profile can view Analytics.
Finding Your Best Time to Post on LinkedIn Using Sprout Social
A social media management solution like Sprout Social can help you analyze your analytics and extract tailored insights for your brand accounts across all platforms, both holistically and individually. Gain a competitive edge by comparing your performance against rivals to uncover new engagement opportunities.
By utilizing features such as post tagging and cross-network reporting, you can distinguish various factors like post authorship or content types and investigate how posting times affect your social success.
The patent-pending ViralPost® technology leverages the same analytics data used to review all of our customer accounts, identifying the best posting times tailored for your specific account. The ViralPost® feature algorithmically calculates results for our Optimal Send Times feature, which is part of all user plans. Our exclusive machine learning capabilities continually improve, ensuring our tool assists users in deriving insights more efficiently. Our goal is to enable users to work more productively with our solutions.
With Optimal Send Times, the times suggested are derived from when your audience engages most based on your publishing history. The ViralPost® feature continuously updates and fine-tunes itself, sparing you the need for repetitive analysis, allowing more time for crafting quality content.
Curious how it works? Sign up for a free 30-day trial of Sprout Social or request a personalized demonstration to explore it yourself.
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If you’re interested in additional findings from our current study analyzing customer data, explore insights on optimal posting times across eight industries on these platforms:
How Sprout collected the data
We recognize that questions may arise regarding the sources of our data reports. Therefore, we intend to clarify where the information originates and the methodology behind our findings.
Sprout Social’s Data Science team compiles this data by examining nearly 2 billion interactions across 400,000 social profiles spanning Twitter, Facebook, LinkedIn, Instagram, Pinterest, and TikTok.
The post Optimal Posting Times for LinkedIn in 2024 first appeared on Sprout Social.
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