Boasting a user community exceeding 1 billion members (as per LinkedIn’s company page), LinkedIn stands as one of the largest social networks globally and the foremost platform centered on professional connections and employment. Marketing on LinkedIn can be an exceptionally potent method for B2B sales, broadening your brand’s presence and enhancing your reputation.
To achieve these outcomes, it’s crucial that your efforts on LinkedIn reach the appropriate audience. A reliable tactic is utilizing the right hashtags on LinkedIn. Hashtags on this platform are in a constant state of flux, so it’s vital to stay updated with current trends and usages. We’ll guide you on how to employ hashtags effectively across all sections of LinkedIn, such as comments, posts, articles, and your company profile.
Additionally, we have compiled a list of over 30 top LinkedIn hashtags to utilize today, enabling you to engage in pertinent discussions that can propel your LinkedIn marketing strategy forward.
What do LinkedIn hashtags signify?
LinkedIn hashtags are phrases or keywords that categorize your content, simplifying the process for users to discover and engage with topics of interest. You can apply hashtags to posts, comments, articles, profiles, and even pages throughout the platform.
Hashtags enhance the ability of your content to join a broader, lively discussion taking place on LinkedIn. They are powerful instruments for boosting the visibility of your posts, reaching those with similar interests or within the same field, and engaging with trending subjects.
Effective usage of hashtags on LinkedIn
There are multiple methods to integrate LinkedIn hashtags for improved visibility. Let’s examine how and where to appropriately apply them on the platform:
Incorporating hashtags into your LinkedIn business page
Developing and overseeing an effective LinkedIn business page marks the initial step toward successful marketing on LinkedIn. When refining your page, ensure that you include pertinent hashtags, making it simpler for people to locate you.
As of late 2024, LinkedIn business page hashtags were rebranded as “Specialisms”. To locate this feature, head over to your LinkedIn business page, click on Edit page, and then select Details from the About section in the sidebar.
At the bottom of this page, you’ll find Specialisms, where you can enter up to 20 different phrases. While they don’t utilize a #, they function similarly and assist in making your company page visible during user searches.
Utilize this section to incorporate keywords that pertain to your industry. For instance, if your focus is on marketing, include specialisms such as “social media marketing,” “brand design,” or “social media content.”
Hashtags can also be added to personal account pages, where the term is referred to as “Skills”. To modify these, select the Add profile section button on your personal profile, and then click on Add skills.
H3 How to incorporate hashtags into your LinkedIn posts
LinkedIn’s post creation tool makes it straightforward to insert relevant hashtags into your posts.
To compose a post, click the Start a post button located at the top of your homepage. When you wish to add hashtags, simply hit the # key and type in your selected hashtag.
Utilizing a LinkedIn post scheduler, you can naturally incorporate hashtags within your content or group them at the end of your post if you feel they dilute its overall effect.
Including hashtags in your LinkedIn articles
To create an article, click the write article button at the top of your homepage. Like with posts, simply use the # key to insert hashtags.
Incorporating pertinent hashtags elevates your article’s visibility. You may place hashtags within your article’s body or add them at the conclusion to maintain the narrative flow.
You can also include hashtags in your posts when sharing your articles. Here’s a glimpse of how this could appear:
Inserting hashtags into your LinkedIn comments
Ultimately, you are able to place hashtags directly within your comments when engaging with others on the platform. Here’s an example:
Always strive to incorporate hashtags naturally within your comments to avoid appearing as a spam bot. Moreover, use them sparingly or refrain from using them if they are not closely related to the topic.
Methods for discovering new hashtags on LinkedIn
With a plethora of hashtags available, knowing how to identify the right ones is essential. Here are some strategies for finding relevant LinkedIn hashtags.
Utilizing the LinkedIn search bar
You can still search for hashtags through LinkedIn’s search bar, although this functionality has seen changes in recent months. The platform no longer suggests hashtags in the dropdown of their search bar, but relevant content will still be displayed if you search for them.
Below is an illustration of a recent search for #SocialMedia:
Manually probing for hashtags has diminished in effectiveness, so leveraging more sophisticated tools can enhance your hashtag strategy.
Employing social listening to identify trends
An advanced tool is social listening. By observing dialogues and posts within your industry, particularly those involving thought leaders and influencers, you can identify trending topics. Pay attention to the hashtags they frequently employ in their discussions.
For instance, while monitoring, you might notice top-performing posts in your field mentioning “employee advocacy.” In that situation, commencing to use hashtags like #EmployeeAdvocacy can allow you to leverage this trend with your corresponding content.
Utilize a social listening tool like Sprout Social to keep an eye on particular topics and keywords.
Sprout collects data regarding the mentions of your LinkedIn accounts connected to the platform. Additionally, you can obtain listening data on comments across those linked accounts. Using Conversation enables you to reveal keywords and hashtags commonly used within those comments.
Sprout’s Conversation also aids in identifying what topics your followers find engaging, permitting you to refine your list of keywords and hashtags for your account. More information about Sprout’s LinkedIn listening features can be found here.
Suggestions for optimizing your hashtags on LinkedIn
As LinkedIn continues to progress, optimizing your hashtag and keyword usage across profiles and posts is vital to maintaining relevance and enhancing impact and reach.
Here are tips to help optimize your LinkedIn hashtags:
Pair hashtags with a solid keyword strategy
While hashtags remain significant on LinkedIn, modifications made in late 2024 have shifted the platform more towards conventional SEO. These adjustments include eliminating features such as hashtag following, listing them on profiles, and ceasing to display them in the search bar dropdown.
Hashtags should be combined with a keyword strategy and best practices for social search. This means optimizing every section of your business page with industry-related keywords.
Specific profile areas, such as your Featured page, are prioritized more in searches. Pay special attention to optimizing these sections. By focusing your content strategy on quality and utilizing both hashtags and keywords, you can expand your reach and engagement through LinkedIn posts.
Leverage LinkedIn analytics to fine-tune your hashtag plan
One of the valuable uses of hashtags on LinkedIn is as an analytics tool. Enhance your strategy over time by analyzing how your current hashtags contribute to your brand’s visibility and engagement on the platform.
Employ LinkedIn hashtag analytics to monitor the success of posts utilizing specific hashtags. Access the built-in analytics feature of the platform or use third-party tools like Sprout for comprehensive data analysis and visual insights.
Based on hashtag analytics, adjust your hashtag selections for forthcoming content. For example, you may discover that #DigitalMarketingTips resonates more with your intended audience than #MarketingTips. Alternatively, you might find some hashtags bolster your reach while others produce heightened engagement.
Utilize hashtags judiciously and purposefully
Excessive usage of hashtags can quickly become counterproductive. Overstuffing your posts with hashtags could lead to perceptions of spamming. Strike a balance between niche and popular hashtags for optimal reach and targeted engagement.
As a general guideline, aim to incorporate approximately 1–5 hashtags in your LinkedIn content.
For instance, a recent Sprout post featured just one hashtag, #CreatorEconomyLive, directly relating to the event being promoted. By limiting it to this singular hashtag, the post remains focused and pertinent to the event. This also allows for effective analysis of how this and other related posts perform, utilizing hashtag analytics.
Keep in mind that this suggestion does not apply to sections of your profile that are more keyword-centric, like Specialisms. For those areas, include as many relevant keywords as you can.
Write hashtags with accessibility in mind
Consider accessibility when crafting your hashtags. If a hashtag encompasses several words, ensure you capitalize each one, such as #SocialMediaMarketing or #LinkedInMarketing.
This approach enhances readability, particularly for those using screen readers. Combine this technique with other social media accessibility strategies to ensure everyone can engage with your content.
Experiment with your hashtags
Achieving growth on LinkedIn entails consistently testing and refining your approaches, particularly if LinkedIn lead generation is a key objective. This experimentation includes your hashtag strategy.
Imagine you’re part of the finance industry and commonly use #Finance. Enhance relevance, depth, and reach by integrating niche hashtags such as #FintechInnovation or #WealthManagementTips in posts and articles addressing these themes.
The advantage of trying different hashtags is that you often encounter terms that resonate powerfully with specific target groups. You can also eliminate hashtags that aren’t performing as well as others—making room for more effective options.
Monitor your competition
Keep track of your competitors to see which hashtags they employ and which appear to be effective for them. Competitive monitoring provides insights into trending conversations and aids in discovering and incorporating relevant hashtags into your own content.
For example, if you observe that a competitor garners significant engagement with #DigitalMarketing, contemplate how you might utilize this hashtag in your posts.
Does this hashtag correspond to an article you’re planning? Remember, the aim isn’t to merely duplicate but to derive inspiration and identify trends that you can adapt for your own strategy.
Also, evaluate how they blend their hashtags, whether they employ a combination of popular and niche hashtags, and whether they create branded hashtags for specific events or discussion points. Understanding and implementing similar mixes can enhance your content’s reach.
30+ of the most beneficial LinkedIn hashtags for 2025
Numerous LinkedIn hashtags are widely used across various sectors. Leveraging these popular hashtags can enhance your content’s reach, connecting it with industry leaders in your field.
Due to LinkedIn’s removal of hashtag following, determining hashtag popularity has become more challenging. We’ve curated this list based on past following metrics and our expertise in social media to assist you in building your arsenal of effective hashtags:
- #Hiring: valuable for recruitment or job searching
- #DigitalMarketing: relevant for all marketers, having had more than 27 million followers at one point
- #Innovation: previously the top-followed hashtag
- #StartUps: useful when addressing founders or the startup community
- #Sustainability: relevant when discussing eco-friendly initiatives
- #Management: aimed at the c-suite audience
- #Technology: consistently one of the top-followed hashtags on LinkedIn
- #SocialMedia: appropriate for discussions about social channels
- #Creativity: effective when showcasing an innovative brand launch
- #Investing: advantageous when engaging investors
- #Education: effective in the education sector or when sharing educational content
- #Future: applicable when discussing new concepts
- #Careers: relevant for promoting work culture or recruitment
- #Branding: useful when sharing changes to a brand
- #Motivation: pairs well with inspirational posts
- #JobInterviews: sharing your recruitment journey or promoting job roles
- #Law: relevant when marketing to law firms
- #B2B: applicable when addressing B2B sales strategies
- #SaaS: relevant if you operate in software
- #Economy: useful when discussing financial topics
- #PersonalDevelopment: fitting for content about individual growth
- #Leadership: targeted towards senior executives
- #Strategy: relevant when offering business or professional insights
- #RemoteWork: suitable for remote work-related content
- #HomeOffice: appropriate for work-from-home scenarios
- #Design: applicable when showcasing visuals or if you work in design
- #Cloud: relevant if your focus is on cloud solutions
- #Culture: appropriate if promoting workplace culture
- #SocialNetworking: useful for expanding your network
- #Travel: relevant for sharing travel-related content
- #DigitalNomad: applicable if you operate as a nomadic worker
- #Crowdfunding: relevant for announcing crowdfunding initiatives
Be mindful that trending LinkedIn hashtags are in constant flux, so while these serve as a foundational resource for your LinkedIn strategy, it’s essential to keep monitoring hashtags within your industry.
Enhance your LinkedIn hashtag strategy
Hashtags can significantly elevate engagement levels on your LinkedIn posts, placing them before the appropriate audiences. Begin by identifying the right hashtags and strategically incorporating them into your posts and articles to engage in meaningful conversations within your industry.
Utilize Sprout Social’s LinkedIn management tools to elevate your marketing approach. Engage with your comments, organize your content calendar, and analyze hashtags to continue expanding your reach across LinkedIn.
The post LinkedIn hashtags: The complete guide for 2025 first appeared on Sprout Social.
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